Transcribing Your Video is Crucial For Content Marketing Strategy

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Transcribe Your Videos And Get More Traffic

Businesses today are always looking for new ways to stand out.  You want to keep your current customers and you also want to draw in new ones.  There are a variety of ways to do this and using videos is just one of those ways.  However, if you’re not using the video to your advantage, you may be doing more harm than good.

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With all of the possible marketing strategies out there, one that may be overlooked is audio transcription.  You’re probably thinking: “Why do I need to have my video transcribed?  People are just watching it after all aren’t they?”  Well, yes and no.  Here are a few reasons why transcribing your video is so important.

One key reason to have your video transcribed is accessibility.  Think of those who might be in an atmosphere in which they can’t listen to the video, i.e. work; having the words right there along with the video makes it easier for them to still get all of the information included.  There are also those who are hearing-impaired. Transcribed script allows for all potential customers to have the access to your content.

Another area is customer experience.  This allows customers to follow along with the video and if later there’s a certain part of the video they want to go back to, instead of playing it over again, they can just find it in the transcript.  It also allows them to easily share content with friends, family or co-workers.

Similarly, there are those out there who would rather not watch the videos.  It could be more time consuming for them to sit through a video than if they have a transcript they can read faster.  There’s also the possibility that some may just scan the transcript for information and take with them the things that are important to them.  Even if you don’t want script scrolling close to your video, you have the option of putting your transcript on a separate page and posting a link with the video.  You can highlight key areas to ensure that consumers are getting the best information possible.

One of the biggest reasons to have your video transcribed is due to Search Engine Optimization or SEO for short.  If you just post a video online, and let’s say it’s without a title, how is Google supposed to help you?  No title means there’s no way of knowing what is the content of your video.  Even if you have a title, that’s only a few words for Google to utilize.  The more content you have, the better chances your business has of being found and of being indexed higher on the list of searches by customers.search-engine-optimization-1359430_640

Of course, depending on the length of your video, transcribing it can be time-consuming.  If you add in multiple speakers, it could take you or your co-workers a long time to get it done.  That time could cost you potential customers and valuable online presence.  That’s where a top transcription service like Scribie comes in.  With a variety of options and turnaround times, you could have your video and corresponding transcript up and running in no time.

Google Introduces Dictation in Google Docs

Google provides us with a variety of services and tools to make our lives easier. One tool in particular, voice dictation, is now available in Google Docs. It’s an easy feature that makes the lives of those using it run a little smoother. Need to get an email sent? How about the notes for your next business meeting? Google Docs voice dictation makes that possible, without you having to really lift too many fingers.

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To get started, you will need to have the latest version of Google Chrome installed and a microphone for your computer. With these tools set up, you’ll head to Google Drive and open a new Google Docs word processing document. You’ll go to the top menu and select Tools, then . A pop-up window will appear with a dark microphone icon in the middle. Once you click on the microphone, it will turn red to signify that it’s recording and you can start to speak.

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It’s okay if you need to think about your words as you’re speaking; Google will wait. When you’ve completed your dictation, click the microphone to turn off the dictation. It is important to note that punctuation needs to be dictated.

An added benefit to voice dictation is that you can edit and format as well. Take the sentence, “I like pie.” To edit or format it, just say “select ‘I like pie’ and follow that with whatever formatting change you need to make. That could include “apply heading” or “apply underline.”

You can also create itemized list by saying “create numbered list” or “create bullet list.” When you need to go to the next item on the list, just say “new line” and say “new line” twice to finish the list. And no fears if you mess up! You can simply say “undo” to change any mistakes.

For transcribers, these features can be a great time saver. Not only that, but it can reduce the amount of effort you have to put in to typing up your latest project. Life made simple by Google. It’s as though Google just provided you with the option of having your own free secretary. For those you who may wonder what all can you type with your voice, Google even made a complete list of commands for your viewing pleasure.

How To Clean The Audio File

Whatever your transcription needs are, you will all have the same start – the audio file. You may be asking, ‘Why would I want to provide clean audio?’ and that’s a very good question.

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It is what transcriptionists use to take your notes, lectures, meetings, interviews, etc. from a few or multiple voices to a readily accessible document that you can use at any time in the future for your reference. With this audio being so vital, it’s important to give transcriptionists the best audio you can provide.

Of course, simply saying that the audio needs to be clean isn’t enough. You’ll want to know how you can do this. Well, fortunately for you, you don’t have to spend thousands or even hundreds of dollars on software or equipment to get this done. In fact, you don’t even have to spend a dime. There is great audio software out there and you don’t have to look any further than Audacity for your needs.

Many people use Audacity, whether they are musicians, voice over actors, or even those who need it for their transcription needs. That’s the great thing about Audacity – its versatility. You can even use it to record your files if necessary, but that’s another blog post.

To clean up your audio, first download your copy of Audacity. Once that’s done, open it up and open your audio file. You’ll want to go to ‘Effect’.

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You’ll click on ‘Noise Removal’.

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From there, you’ll need to get a noise profile.  Find the section of the audio file that you need and highlight that section. Click ‘Get Noise Profile’.
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Once this is done, you’ll want to go back to ‘Effect’, ‘Noise Removal’ and click ‘Okay’ to remove the noise.

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This should help clean up your audio.

For more tips and tutorials on how to use Audacity, simply do a Google search to find ways to maximize your new find. You can even out sound, normalize your audio, export to MP3 (with the help of a plugin), cut and copy files together and so much more.

As always, don’t forget to use Scribie for all your transcription needs.