Why Do We Still Need Humans For Transcribing Speech

siri errorsSo, how is Siri doing on your iPhone. Would you happily replace her with your secretary?

Personally, I won’t, because there are just too many ‘misses’ and ‘trouble spots’ that I wouldn’t want in my business.

The case is almost the same when you count upon software to transcribe your audio files instead of their ‘time-consuming’ human counterparts. Unfortunately, despite several attempts, science has not yet come up with a software solution that would act like Aladdin’s magic lamp. And from what it seems, the genie isn’t coming out any time soon. Why? The reasons are many.

The English language can be very tricky and hence very difficult to master especially when the learner in question is a transcription-software. Homophones pose a problem that most software find impossible to overcome. For instance, will it be sale or sail, no or know, fair, or fare? The list continues. Unlike us humans who are blest with critical analyzing skills, software cannot comprehend the difference. Plus, making these finer differentiations may be very difficult without a context, which might not appear until further into the conversation.
The problem aggravates when the software needs to transcribe an interview or a dialogue involving many speakers. It is easy to guess why. Each of us has a unique style of speaking. This speech distinction becomes far complex as this personal style of speaking is influenced and shaped heavily by our geographical location, our culture, and our upbringing, to name a few. It is impossible to ‘teach’ so accurate a speech recognition to any software.

Audio quality is yet another issue. And a very important one. Any speech recognition and transcription software would need a clear piece of audio. Anyone in the transcription business would know that an impeccable audio file is a rare phenomenon.

Talking about the accuracy rate of a human transcriptionist versus a software-driven one, Xuedong Huang, a senior scientist at Microsoft says, “If you have people transcribe conversational speech over the telephone, the error rate is around 4 percent. If you put all the systems together—IBM and Google and Microsoft and all the best combined—amazingly the error rate will be around 8 percent.”

Now the real question is, would you settle for something that is twice as bad as humans? We know the answer. That is why we offer transcription service that is among the best in the industry. Start uploading your files now!

Three Things To Look For In a Transcription Service Provider For Research

Market research has rightly evolved as an integral part of business strategy. Its scientific approach in understanding the volatile nature of the market is an attempt by companies to get some direction. Apart from gathering and analyzing information, market research also attempts to shed some light on the customer personality, spending habit, and location.

market researchNeedless to say that accuracy is key for market research to have any value. And that is also one of the first things that you should look for in a transcription company that you hire for transcribing your research material. What should be the other pointers? Read on to find out.

Timeliness: Respecting deadlines is important, no matter what you do. It might become crucial for things that are deadline-driven. Apparently, the process of market research is a long one and it might seem that fast turnaround of transcription is not super-important. But you may be mistaken. Depending upon the stage of the research a fast transcription might be indispensable. For instance, if a particular product is near completion, the business might want to get the market research result in real time rather than wait for weeks for the final report. In such challenging situation, time is of utmost importance.

Quality: This goes hand in hand with accuracy. Look for a transcription service that offers quality check at every step. At Scribie, we do. It is also important that the transcribers have a keen ear that is able to distinguish the voices of various speakers, especially in group interviews, and understand the different accents. Sometimes, quality of the conference calls becomes a challenging issue. Poor quality calls can have serious impact on the final transcription. At Scribie, we provide teleconferencing and phone call recording facility along with transcription service. All you need to do is book a call. No more uploading files and sending it for transcription. All these will be done automatically.

Confidentiality: Market research often involves sensitive data, information that you cannot afford to lose or share. Your transcription service provider must respect that. At Scribie, we have a strict confidentiality policy for all our services, so that our customers can count on us every time.

If you are looking for transcription for your market research, let us know. We have a user-friendly interface that makes it very easy to upload files and a responsive customer care service that is ready to help you 24×7.

Upload your files now!