Marketing Research Transcriptions
Good product development and advertising strategies can't happen without first conducting thorough market research. Insights from a wide range of sources, such as focus groups, consumer forums, interviews, opinion surveys, and more, must be correctly captured if firms are to succeed.
Transcriptions of market research are essential to the work of market analysts and advertising groups.
When conducting in-depth interviews, researchers aim to collect detailed information from as many people as possible. Scribie helps in transcribing one-on-one interviews and properly attribute the words of each participant.
Market researchers often get information from a large number of people through focus groups. It is simple to tell who said what during a focus group research when using the transcribing services of Scribie.
In order to keep up with the ever-evolving methods used for qualitative market research, Scribie's Market research transcribing service is always adding new features and refining the ones they already have.
Uses for which Scribie's market transcription services are available include the following:
- Podcast Transcription
- Video Transcription
- Focus group transcription
- One-on-one interview transcription
- Small group transcription
- Telephone survey transcription
- Advertising impact transcription
- Competitor analysis transcription
- Opinion poll transcription
- Mystery shop transcription
- Consumer forum transcription
- Usability session transcription
How can Scribie help marketers maximize ROI?
Scribie's Transcription Services are designed for marketing research and other business purposes. Our staff of professional transcribers, whose training spans many years, is highly skilled and experienced at handling all types of marketing research transcriptions.
Discover Key Insights
Interviewing customers might take hundreds of hours for internal market research. Transcribing interviews allows your research team to more efficiently find the information they need to create successful marketing campaigns and revised product road maps. When you transcribe the research interviews, you can highlight certain parts of the interview that may be particularly insightful. This allows you to come back to the interview at a later time and refer to the highlights.
Reach more people
Reach more people by transcribing podcasts. Some listeners may feel excluded from podcasts because they are unable to or choose not to listen to lectures. Marketing transcription ensures that your podcast is available to everyone. In order to improve your podcast's SEO and get more subscribers, you should also publish a transcript of each episode on your website.
It Identifies Pain Points
When conducting in-depth interviews with respondents, you will likely be asking them about their attitudes, motivations, and thoughts related to certain products or topics of interest. When you record the research interviews, you will again have a chance to rephrase questions and follow up with respondents as needed. This can help you uncover pain points and other critical information that you might not otherwise be able to identify.
People who are deaf or hard of hearing may still enjoy and learn from videos with the help of subtitles or text descriptions. Also, a whopping 92% of US-based mobile video viewers do it without the sound on. Subtitling your films in a professional manner ensures that viewers from all around the world will be able to watch and enjoy them without interruption.
It Helps with Marketing Strategy Development
Before you can develop a marketing strategy, you need to understand your audience as well as possible. When conducting marketing research, there are several ways that you can collect data. Market research interviews are one of the most effective methods of collecting qualitative data. Transcriptions make the research referenceable, searchable, understandable, and quantifiable. All these will help you in developing a sound marketing strategy.
Scribie For Marketing Transcription Services
Marketing transcription services that are accurate, secure, and compliant are available at Scribie, a top-rated marketing transcription service provider. At Scribie, we work hard to deliver the highest-quality marketing transcription services available. Our marketing research transcription experts have years of experience transcribing marketing interviews in the United States. Our clients can be assured that their transcripts will be perfect every time.
More accessible content
Marketing transcriptions let you share and publish material rapidly. Also, transcripts are searchable. Transcripts let you discover important information quickly.These transcripts can be extremely important for marketing strategy.
Marketing research firms can save money by avoiding hiring additional staff who must be certified and trained in transcription.
Transcription services can be used to save time for researchers. It can also help in track and measure research data.
99.9% Accuracy is guaranteed by our 4-step process.
We split the files into small parts which are consequently typed by our certified transcribers.
A stringent review process where we check the parts, add speaker tracking and time codes.
We collate the parts and proofread the combined transcript to ensure consistency and accuracy.
We check the file and proofread it again until there is 99.9% accuracy.
Hassle free, no frills service
Upload your Dissertations, Interviews, Lectures, Seminars, Webinars
Choose automated or manual service and pay using any credit card or PayPal
Use our online editor to quickly check and download transcripts
And easy-to-use video transcription service
Paragraph breaks, punctuations etc
Pay-as-you-go, lowest rate for high quality files