As a YouTube creator, you want more subscribers, watch time, views, and clicks to your website.
Ultimately, your success on YouTube either helps you generate ad revenue or promote your brand (whether you’re selling bags, cosmetics, or business tools). Given your goals, how do you grow your YT channel in 2019 and beyond?
I’ll discuss actionable steps and YouTube insider tricks that can help instantly boost your view count.
Discover how you can promote your videos on different channels, repurpose content, and why getting transcripts of your videos are a Youtuber’s secret weapon.
The Value of Text
You trust written content. After all, despite Google’s speech recognition powers, SEO still relies on the written word.
As a result, you strive to write and remix your video content into metadata (title, description, tags, etc)… or you just completely miss out on these optimization and distribution opportunities.
Because you’ve invested so much in producing your videos, you want to make sure that they’re found! If they fall on deaf ears, that ultimately hurts your mission and bottom line.
At the moment, you could be working on YouTube on your own or occasionally getting help. In this article, I’ll expound on the kind of help that you can get from professionals who specialize in areas that you would rather (and should) delegate.
Let Scribie’s professionals do the work. Order transcripts of your YouTube videos or upload subtitles to your videos.
What YouTube Looks like in 2019
We know we’re preaching to the choir. You’ve been publishing regularly (perhaps for more than a year now). In any case, let’s revisit the value of YouTube and what the landscape looks like. These facts, trends, and statistics enable us to review your opportunities.
Given its influence, the leading video platform happens to be a lucrative income source (directly or indirectly). How much can YouTubers make? Typically composed of small teams or solo creators, top YouTubers are worth between $10M to $20M. Looking at the other side of the spectrum, businesses like Adobe and Cisco depend on YouTube as a marketing channel.
In other words, YouTube isn’t going down. You’re investing in the right place so you better double down.
How Transcription Services Can Change Your YouTube Game
As mentioned before, you can’t ignore the value of text. As Youtubers, you’ll still need to input text, whether as video captions, in your description and tags, or even when sharing videos on your social accounts.
A transcript of your YouTube video allows you to repurpose content. Why is repurposing content so magical?
First of all, you save time. You get to promote more even when creating less.
According to Buffer, you can repurpose the content in your video to get an SEO boost, reach more audiences, gain authority, and reinforce your message.
All The Ways You Can Repurpose Your YT Video
Through a transcription service that will turn your recordings into text, like Scribie, you can repurpose your video content in a multitude of ways. Awesome, yes?
Adding the (tiresome but essential) metadata like tags and descriptions to your YouTube video becomes easier.
This also lets you distribute your content to a multitude of channels. Use the text version of your video recording to create:
- new blog posts and articles,
- a presentation,
- social media posts,
- Quora answers,
- an ebook, and more!
You can also use the text to add subtitles/captions to your videos and become more accessible to a wider audience, as well as boost watch time and your viewer’s experience.
Beef Up YouTube Video Descriptions
Optimizing the metadata or descriptions in your YouTube videos increase the chances of you being found online. Add the right keywords, including LSI keywords, and tags to help your SEO and to rank higher on search results. (LSI keywords are keywords related to your main keyword.)
Here’s how: Plug your transcript into a word cloud (like this) to discover keywords and tags you can use for YouTube SEO.
Check out this interview by Video Influencers which nicely sums up what I’ve been talking about.
Youtuber Daniel suggests these three YouTube hacks to skyrocket your views.
1. LSI Keywords
Besides using your main keywords in your title and such, use LSI keywords in your description. LSI keywords are additional bits of information that relate to your actual content or keyword topic.
For example, if your main keyword is “transcription services”, LSI keywords can include “transcription software”, “human transcription services”, “best transcription services”, etc.
2. Share Function on YouTube
Source: Video Influencers
Don’t stick to one platform.
YouTube is competitive. You’ll need to promote, be social, and push your content out on as many channels and platforms to get the most eyeballs.
Create accounts based on the various platforms available on YouTube’s Share function, and share your video on all of these as it goes live. Use your transcript to create captions or blog posts for sharing. Cherry pick sentences from the transcript to turn into social posts. Turn the transcript into draft points for your blog post.
YouTube loves the backlinking, helping with your views and ranking. Plus, your building communities and exposing more to your content.
3. Suggested Videos
You may want to rank on the first page, but it’s also all about the suggested videos sidebar right now. To get on that sidebar, find the top results for your main keyword on YouTube, get their channel names, and use them as the last two tags of your video. This signals YouTube that your content is similar to theirs.
Cool hacks, right?
How to Upload Your Captions Directly to YouTube
Adding subtitles or captions to your YouTube videos help more viewers enjoy your content. This ultimately boosts watch time and engagement.
With captions, your audience can watch your videos on the bus, in a busy cafe, or wherever they are that may not be as conducive to YouTube watching. It also opens up your content to a more global audience.
Through Scribie, you can directly upload captions to your YouTube video in a few steps:
- Add your YouTube URL to import your video on Scribie.
- Verify and hit Order Transcript.
- Once the transcribed files are ready, click on the “Save to YouTube” button next to the other save options.
- Enter the YouTube URL of the video in the pop-up.
- Authorize Scribie to upload the captions to your channel.
That’s it! Your captions will then be added to the video on Youtube.
See more detailed instructions and screenshots of the step-by-step process of adding subtitles using Scribie.
Over to You
Start turning your YouTube videos intro transcripts and make it a habit.
You don’t have to do it yourself. Scribie can be your transcription partner for text versions of your video content and for adding captions to your YouTube videos.
After investing in creating a transcript, fuel the discipline of repurposing, promoting your content, and implementing SEO.