Having decided to be a podcaster, you have taken a lot of effort to get your podcasts out there. So why not transcribe your podcasts.
You’ve done the research, set yourself up technically, recorded a brilliant episode and released it to the world.
Now, why not multiply the rewards of your effort even more by transcribing your podcast content?
Besides the audio that you develop, podcast transcription can be a significant way to enhance and leverage your content base. Because information can be consumed in several different ways, everyone will have their own preference in its delivery. Audio is quick, convenient and easy to absorb, but some consumers prefer audio/visual aids and some others written text. It is better to tap into different content types to maximize the reach and penetration of your podcast.
Audio is quick, convenient and easy to absorb, but some consumers prefer audio/visual aids and some others written text.
It is better to tap into different content types to maximize the reach and penetration of your podcast.
Podcast transcription with every episode is one of the best ways to target all kinds of consumers. There are many benefits to transcribing audio and many transcription services who help with it.
There are many benefits to transcribing audio and many transcription services who help with it.
As a provider of podcast transcriptions services, we are often asked the importance of it. This post details a few obvious and long term benefits of having your podcast content transcribed:
Maximize its effectiveness
When you’ve done so much to record your podcast, it matters even more to make the most of it.
Many podcasters convert their audio versions into video and put it on Youtube. You can convert your audio into text, and transcribe your podcasts into blog posts by publishing the transcripts.
When it comes to driving traffic to your website, the more there is out there, the more it benefits your work. Audio transcripts also save the time required in creating new blog posts. If some of your audience would prefer reading something rather than hearing you, you must give them what they want.
Audio transcripts also save the time required in creating new blog posts. If some of your audience would prefer reading something rather than hearing you, you must give them what they want.
SEO
When it comes to pushing your content on the web, getting the word out and engaging your audience, SEO is the way to go. Because podcasts are audio based, It becomes difficult for search engines to pick them up. Search bots can’t listen to audio and only go by the metadata they crawl through, not the content within the podcast.
Because podcasts are audio based, It becomes difficult for search engines to pick them up. Search bots can’t listen to audio and only go by the metadata they crawl through, not the content within the podcast.
Search bots can’t listen to audio and only go by the metadata they crawl through, not the content within the podcast.
Having a transcription with each podcast episode gives engines something to pick up and index, this inturn increases the site rankings and makes your audio discoverable. While your audio itself will do the major work, textual content in the form of transcripts will also connect you with your audience.
While your audio itself will do the major work, textual content in the form of transcripts will also connect you with your audience.
Enhancing Accessibility
Audio content is great, consumed easily and faster. Yet, it is also an imperfect medium. Most audio content isn’t accessible to everyone for various reasons,
Yet, it is also an imperfect medium. Most audio content isn’t accessible to everyone for various reasons like:
People who don’t speak the language or aren’t fluent in it
People who are hearing impaired
People with ADD and are hypersensitive to auditory stimuli
Besides the above, it may also be possible that,
People don’t have access to latest phones or lack audio capabilities on their devices
People are in places or situations where audio is inaccessible
There may be several reasons for people to miss out on your podcasts and as an expert, you wouldn’t want that to happen.
Podcast transcription can be a huge help to people who are disadvantaged. They help listeners pay attention, learn and understand at their own pace, jot down points for future reference and have an alternate method of accessing the data. Podcast transcription thus becomes a useful complementary aid to ensure your listeners get full value from you.
They help listeners pay attention, learn and understand at their own pace, jot down points for future reference and have an alternate method of accessing the data.
Podcast transcription thus becomes a useful complementary aid to ensure your listeners get full value from you.
Appeal to non-multitaskers
Audio listening is great for people who are on the move and who look to do several things at once. Audio also means being in the moment, which isn’t often possible. Most people are doing several things at one time – thinking, planning, observing and working. With writing, your audience is given the chance to consume the content at his or her own pace. While an audio track needs to be wound back to listen again, textual content can be skimmed through, giving people a global perspective
Most people are doing several things at one time – thinking, planning, observing and working. With writing, your audience is given the chance to consume the content at his or her own pace. While an audio track needs to be wound back to listen again, textual content can be skimmed through, giving people a global perspective
While an audio track needs to be wound back to listen again, textual content can be skimmed through.
Future Content Creation
Podcast transcriptions benefit the podcaster as much as the audience. After the release of several episodes, as a podcaster, you will have access to a huge database of information which can be used to build additional content pieces like courses, training modules, ebooks and even blog posts. Content can be extracted from audio transcripts and converted into a masterpiece with key learning themes of the podcast.
After the release of several episodes, as a podcaster, you will have access to a huge database of information which can be used to build additional content pieces like courses, training modules, ebooks and even blog posts. Content can be extracted from audio transcripts and converted into a masterpiece with key learning themes of the podcast.
Content can be extracted from audio transcripts and converted into a masterpiece with key learning themes of the podcast.
After the release of several episodes, as a podcaster, you will have access to a huge database of information which can be used to build additional content pieces like courses, training modules, ebooks and even blog posts. Content can be extracted from audio transcripts and converted into a masterpiece with key learning themes of the podcast.
Content can be extracted from audio transcripts and converted into a masterpiece with key learning themes of the podcast.
Creating podcast transcriptions has huge takeaways for you. Audio content is the medium of choice today, but when complimented by transcriptions, can help you expand your reach, create maximum impact and penetrate an entirely new set of listener base. Besides, if transcribing podcast
Audio content is the medium of choice today, but when complimented by transcriptions, can help you expand your reach, create maximum impact and penetrate an entirely new set of listener base. Besides, if transcribing podcast is too cumbersome for you, there are multiple audio transcriptions services who will do it for you at a fraction of the cost.
Besides, if transcribing podcast is too cumbersome for you, there are multiple audio transcriptions services like Scribie who will do it for you at a fraction of the cost.
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