Gaining a large social media following calls for implementing many different strategies. One such strategy is a subtitle, as they are one of the best ways to garner attention quickly. They help create a more intimate experience with the content and allow viewers to connect with the post they’re looking at. The following tips can help you grow your audience immensely:
Make It Short and Concise
Determine the text length you want for your subtitles before writing them. Be sure to keep it short so that your subtitles don’t take away from your video’s quality or detract from its message. You’ll also want to keep them engaging for your viewers. The length of the subtitles should be about two or three times shorter than the video itself.
Make It Presentational
As in many other aspects of your social media strategy, you must make your subtitles visually appealing. They’re supposed to be a part of the whole experience, not separate from it. Keep them consistent with your brand’s look and feel. This will make it much easier to keep your brand together.
Use Your Brand’s Color Palette
Colors can play a big part in the quality of your videos, so you should choose wisely. It is also crucial to choose colors that fit in with your brand image so as not to confuse your viewers or dilute the message you’re trying to convey. The average human eye can take in 12 million colors, so you should use them to capture your viewers’ attention.
Make Them Easy to Read
Another factor that affects the quality of your video is readability. Since you’re creating subtitles for your viewers, they must have clear and easy-to-read text to accompany their viewing experience. This will help ensure that the message is adequately conveyed and that the subtitle is enjoyable for anyone who wants to watch it.
Create a Subtitle Algorithm
You will want to create a subtitle algorithm that tells your viewers how to navigate the subtitles. For example, you can have it tell them when the following text will appear and offer suggestions for where they can start reading. The algorithm should be visually appealing and readable through animation.
Add Some Fun
One of the more entertaining ways that you can use subtitles is to add some humor to your videos. This is a great way to keep your audience’s attention on the video.
Add Value with How-To’s
If you’re using subtitles for instructional videos, you’ll want to add some value by providing information your viewers can benefit from. This will help to give your viewers a reason to continue watching the video and lend more credibility to its contents so that they don’t take it lightly. Use the how-to tip at the top of this article if you’re looking for some guidance here.
Keep the Space Between Lines Consistent
If you want to make your subtitles appealing, they must stay consistent. If they don’t appear uniform, it will take away from the overall quality of the video. This is why you must keep spaces between lines of text consistent throughout your videos. It will help make everything look more professional and believable.
Keep It Concise, But Relate it to the video
You will want to stick to a certain number of lines per subtitle. You don’t want too many, but you also don’t want too few. You can also add some additional information that relates to the video as a whole. For example, if you are talking about an event in a video, you could include more details in your subtitles. In case you might be looking to prepare transcript from a video, scribie will provide you with the best transcription with over 99% accuracy.
Make Sure That They’re Easy to Edit
The final thing that you’ll want to make sure of is that your subtitles are easy to edit. You will want them to be consistent in their look and feel from one video to the next. The easiest way to accomplish this is by using the same font throughout your videos. This will help you keep things simple and will save you time in the long run.
