Category: Videos

How to Get More Youtube Views by Maximizing Your Existing Videos

Allan CaegLeave a comment
How to Get More Youtube Views by Maximizing Your Existing Videos

As a YouTube creator, you want more subscribers, watch time, views, and clicks to your website.

Ultimately, your success on YouTube either helps you generate ad revenue or promote your brand (whether you’re selling bags, cosmetics, or business tools). Given your goals, how do you grow your YT channel in 2019 and beyond?

I’ll discuss actionable steps and YouTube insider tricks that can help instantly boost your view count.

Discover how you can promote your videos on different channels, repurpose content, and why getting transcripts of your videos are a Youtuber’s secret weapon.

The Value of Text

You trust written content. After all, despite Google’s speech recognition powers, SEO still relies on the written word.

As a result, you strive to write and remix your video content into metadata (title, description, tags, etc)… or you just completely miss out on these optimization and distribution opportunities.

Because you’ve invested so much in producing your videos, you want to make sure that they’re found! If they fall on deaf ears, that ultimately hurts your mission and bottom line.

At the moment, you could be working on YouTube on your own or occasionally getting help. In this article, I’ll expound on the kind of help that you can get from professionals who specialize in areas that you would rather (and should) delegate.

Let Scribie’s professionals do the work. Order transcripts of your YouTube videos or upload subtitles to your videos.

What YouTube Looks like in 2019

We know we’re preaching to the choir. You’ve been publishing regularly (perhaps for more than a year now). In any case, let’s revisit the value of YouTube and what the landscape looks like. These facts, trends, and statistics enable us to review your opportunities.

You might know that YouTube is the 2nd(!) most popular search engine. Coincidentally, did you also know that YouTube is the 2nd most popular website on earth (at the time of writing)?

Given its influence, the leading video platform happens to be a lucrative income source (directly or indirectly). How much can YouTubers make? Typically composed of small teams or solo creators, top YouTubers are worth between $10M to $20M. Looking at the other side of the spectrum, businesses like Adobe and Cisco depend on YouTube as a marketing channel.

In other words, YouTube isn’t going down. You’re investing in the right place so you better double down.

How Transcription Services Can Change Your YouTube Game

As mentioned before, you can’t ignore the value of text. As Youtubers, you’ll still need to input text, whether as video captions, in your description and tags, or even when sharing videos on your social accounts.

A transcript of your YouTube video allows you to repurpose content. Why is repurposing content so magical?

First of all, you save time. You get to promote more even when creating less.

According to Buffer, you can repurpose the content in your video to get an SEO boost, reach more audiences, gain authority, and reinforce your message.

All The Ways You Can Repurpose Your YT Video

Through a transcription service that will turn your recordings into text, like Scribie, you can repurpose your video content in a multitude of ways. Awesome, yes?

Adding the (tiresome but essential) metadata like tags and descriptions to your YouTube video becomes easier.

This also lets you distribute your content to a multitude of channels. Use the text version of your video recording to create:

  • new blog posts and articles,
  • a presentation,
  • social media posts,
  • Quora answers,
  • emails,
  • an ebook, and more!

You can also use the text to add subtitles/captions to your videos and become more accessible to a wider audience, as well as boost watch time and your viewer’s experience.

Beef Up YouTube Video Descriptions

Optimizing the metadata or descriptions in your YouTube videos increase the chances of you being found online. Add the right keywords, including LSI keywords, and tags to help your SEO and to rank higher on search results. (LSI keywords are keywords related to your main keyword.)

Here’s how: Plug your transcript into a word cloud (like this) to discover keywords and tags you can use for YouTube SEO.

Check out this interview by Video Influencers which nicely sums up what I’ve been talking about.

Youtuber Daniel suggests these three YouTube hacks to skyrocket your views.

1. LSI Keywords

Besides using your main keywords in your title and such, use LSI keywords in your description. LSI keywords are additional bits of information that relate to your actual content or keyword topic.

For example, if your main keyword is “transcription services”, LSI keywords can include “transcription software”, “human transcription services”, “best transcription services”, etc.

2. Share Function on YouTube

Source: Video Influencers

Don’t stick to one platform.

YouTube is competitive. You’ll need to promote, be social, and push your content out on as many channels and platforms to get the most eyeballs.

Create accounts based on the various platforms available on YouTube’s Share function, and share your video on all of these as it goes live. Use your transcript to create captions or blog posts for sharing. Cherry pick sentences from the transcript to turn into social posts. Turn the transcript into draft points for your blog post.

YouTube loves the backlinking, helping with your views and ranking. Plus, your building communities and exposing more to your content.

3. Suggested Videos

You may want to rank on the first page, but it’s also all about the suggested videos sidebar right now. To get on that sidebar, find the top results for your main keyword on YouTube, get their channel names, and use them as the last two tags of your video. This signals YouTube that your content is similar to theirs.

Cool hacks, right?

How to Upload Your Captions Directly to YouTube

Adding subtitles or captions to your YouTube videos help more viewers enjoy your content. This ultimately boosts watch time and engagement.

With captions, your audience can watch your videos on the bus, in a busy cafe, or wherever they are that may not be as conducive to YouTube watching. It also opens up your content to a more global audience.

Through Scribie, you can directly upload captions to your YouTube video in a few steps:

  1. Add your YouTube URL to import your video on Scribie.
  2. Verify and hit Order Transcript.
  3. Once the transcribed files are ready, click on the “Save to YouTube” button next to the other save options.
  4. Enter the YouTube URL of the video in the pop-up.
  5. Authorize Scribie to upload the captions to your channel.

That’s it! Your captions will then be added to the video on Youtube.

See more detailed instructions and screenshots of the step-by-step process of adding subtitles using Scribie.

Over to You

Start turning your YouTube videos intro transcripts and make it a habit.

You don’t have to do it yourself. Scribie can be your transcription partner for text versions of your video content and for adding captions to your YouTube videos.

After investing in creating a transcript, fuel the discipline of repurposing, promoting your content, and implementing SEO.

Ready to try Scribie? Order a transcript or add captions to your YouTube videos today!

How to Create Promo Videos out of Interviews [Faster with Transcripts]

Allan CaegLeave a comment

As video editors or production managers, you don’t always have the luxury of working with a storyboard or script.

You may have to create a short promo video from pre-existing footages. This could involve re-purposing your subject’s past TV appearances or putting together interviews from respondents who shared their candid feedback.

See how InVision puts together a powerful 2-minute promo video based on original interviews in the example below:

It’s very easy to underestimate the work required to edit that video, yes?

Now, video production agencies are also often asked by clients to edit video content that they haven’t even seen yet.

Consider the typical shooting ratio or the total hours of footage shot in relation to the eventual runtime of the promo video. Raw footage (to be condensed to a less than 5-minute final cut) can run for over two hours!

This means spending loads of time sorting through every piece of footage after production has wrapped before you can even begin editing. We also lose our flow and productivity when we have to switch between context and tasks.

Stick to your budget, save time, and create a top-notch promo video for your clients through transcription.

Without a pre-existing script, transcripts are a post-production lifesaver.

What Can You Expect from a Transcript?

So, what is a post-production transcript in a nutshell? A transcript gives you a highly-accurate, word-for-word account of your video footage. It’s essential to a fast and smooth post-production process.

They include many elements that make life easier for the storyboarding artist or video editor, such as onscreen captions, music cues, scene details, timestamps, and speaker turns.

How do these transcript elements cut editing time in (at least) half?

You can add on-screen captions from automated or manual transcripts, without having to determine every word yourself first.

Transcripts also provide music and applause cues. With a transcript, you’ll be able to catch specific details, scene-by-scene.

Timestamps, aka time coding, are used to sync text in the transcription with specific frames or scenes. This speeds up locating segments for editing during post-production.

If you have more than one person on the footage, speaker turn tracking allows you to identify the different speakers in your file. You’ll also have the option of having each speaker identified by name.

Speed up your video editing workflow with a transcript. Upload your file on Scribie.

3 Post-Production Tips to Create High-Converting Videos

As content moves towards more video-based mediums, which increase conversion rates, more brands need professional promo videos on a shoestring budget.

After all, video content is dominating the online market. Cisco shares that video traffic will account for 82% of all global internet traffic by 2021.

Studies also show that the audiences’ attention spans are getting shorter when it comes to consuming online content. Not many folks will hunker down to watch a 20-minute video nowadays. We need to get to the gist of the matter, like ASAP.

Check out this 2016 study by Wistia. As video length increases, you’ll notice a huge decrease in engagement levels.

If you look closely, the average engagement of video lengths beyond two minutes decline sharply. Wistia’s study suggests videos lengths within the 1-2 minute and 6-12 minute mark retain the most attention.

Keep It Short and Sweet

To keep your promo videos short and sweet, it’s necessary for you to efficiently sift through hours of footage to find the relevant footage in the reel. A transcript helps editors zero in on what matters for audiences.

Tailor Videos to the Message

As video editors, time is money. And the more time you spend on a single project for a client, you could lose out on other projects. You may be tempted to save time and cram everything in the reel to a single promo video, but for high-converting videos, you’ll need to clarify the message.

A tailored video with a clear message and a specific goal will be much more effective. Transcripts help you stay organized and on top of things. You’ll be able to have a clear overview of the entire contents of the raw file and highlight important points from any long footage.

Immediately Grab the Audience’s Attention

A transcript on hand also lets you create videos that get to the point within seconds. The average attention span is only 8 seconds. Knowing that viewers would click away if you don’t grab their attention immediately, you need to get the message across right away.

A goldfish’s attention span is 9 seconds, a second more than the typical viewer.

A transcript helps you quickly figure out the “why” of your video, and how to immediately captivate and entrench viewers into the middle of things from the onset.

Process and Workflow

Editing can be daunting. A documentary involving multiple interviews, for example, can amount to 30 hours of footage. Reduce your video edit time and cost.

Here are the steps to efficiently create promo videos out of your raw interview footage.

  1. Upload all “rushes” or unedited material on Scribie to convert your video file into a text document or transcript.
  2. Scribie’s transcription software adds a timestamp to your file to help you identify any point in the video, even by the second.
  3. You can edit the automated transcript yourself through our browser-based editor, or delegate the task to our transcription specialists.
  4. Transcripts are then downloaded and used to assist in the video editing process.

Over to You

Transcripts save time, money, and effort.

Whether you had a hand in the shoot or were brought in during post-production, transcripts guarantee that you have total control over your raw interview footage.

Efficiently produce an attention-grabbing and high-converting promo video that perfectly aligns with your client’s goals.

Let Scribie be your post-production partner for promo videos. Upload your raw interview footage for a transcript now.

5 Best Practices While Recording a Video

Rajiv PoddarLeave a comment
Video Recording Best practices

“Recording is only half the work done. What truly matters, is what goes into making a video stand out from the rest and deliver what its audience seeks” goes a general saying.

Recording a video isn’t just about the tools and tech that brings it together but the way it is done.

Have you ever come across people who take much trouble to churn out a perfect video, get their tools right, choose the perfect setting, but the audio output isn’t of great quality? Or those that have a great video, but one that isn’t clear and therefore cannot be transcribed properly? Continue reading “5 Best Practices While Recording a Video” →

25 Must Have Tools for Video Creators

Rajiv PoddarLeave a comment
Video Creation tools

Have you ever wondered what it takes to come up with that alluring video which captivates both money and audience?

Well, it’s the strategic move of the impeccable video creator, who’s on the nose balance between tasks and tool, lets him filter out the champagne quality taste.

Therefore, after immense research on the sum of perspective and experience of varied videographers, we are here to baptize your video creation task for that extra amount of shapeliness. Continue reading “25 Must Have Tools for Video Creators” →

Video SEO for Absolute Beginners (7 actionable Steps)

Rajiv Poddar1 Comment
Video SEO

You hear about how video is the next big thing all the time.

I believe that this is completely untrue.

Video is ALREADY the BIG thing that people have been citing for years now.

YouTube is the second biggest search engine on the face of the earth. Not Bing.

Let that fact sink in.

Continue reading “Video SEO for Absolute Beginners (7 actionable Steps)” →

10 Things to Know Before Starting a Youtube Channel

Rajiv PoddarLeave a comment
10 things to know before getting started on

Having transcribed thousands of videos this is one of the questions that we would like to answer in terms of YouTube content creation in particular.

As you may all be well aware of the fact that, YouTube today is the second biggest search engine in the world. Second only to the mighty Google. YouTube is a Google property and it is expected to have top quality content and deliver an experience that is consistent with other Google products. Having said that, YouTube although has a lot of professional content creators, it also has its fair share of amateur content creators who play a crucial path in its growth. Continue reading “10 Things to Know Before Starting a Youtube Channel” →

Adding Subtitles to Your Videos is No Longer Optional

Becca Thomas1 Comment
Scribie Transcription

Transcription and Subtitles in 2017

If you’re reading this, you may be asking yourself why should I bother to add subtitles to my videos? They are just videos after all; a visual aid. It’s simple to just watch the video, get the information or content in that manner and go about your merry way. Well, it isn’t that simple. In this day and age, it’s vital to add subtitles to your videos. Let’s discuss a few reasons why. Continue reading “Adding Subtitles to Your Videos is No Longer Optional” →

When YouTube Captions Go Wrong

Rajiv PoddarLeave a comment

Human Transcription > Computer Transcription

Have you ever used Google Voice’s visual voicemail option? How about YouTube’s closed captioning service? If so, you’ve probably encountered a wildly inaccurate and hilarious transcript.

Rhett McLaughlin and James Lincoln, the comedy duo behind Rhett & Link, used this amusing side effect and turned it into a series of hilarious skits on YouTube.

The concept is similar to the Telephone Game. A message is passed from person to person until the original message is mostly unrecognizable.

Here’s what they did:

Step 1: Record a short script.

Step 2: Upload it to YouTube.

Step 3: Record a new video with the garbled transcripts that YouTube produced.

Step 4: Repeat.

The result is a funny and an incoherent message similar to that of the famous “Bad Lip Reading” videos.

These skits were filmed between 2011 and 2013 and demonstrate just how inaccurate Googles’ automatic transcription services used to be. Since then, Google’s automated voice transcription service has improved significantly – hence the reason the series eventually fizzled out.

Given these modest improvements, automated transcription services still pale in comparison to the level of accuracy that human transcription services, such as Scribie, can provide.

We believe the English language, in all its complexity, nuance, and beauty will never be completely mastered by artificial intelligence.  And while this video is in jest, it’s an excellent example of why knowledge work will always require a human component to maintain quality assurance.

Why Is Transcription Important For Online Tutorials And E- Learning

Yukti YatishLeave a comment
Scribie Online Learning Transcriptions

Online Learning & Transcription

As the world is waking up to the immense possibilities of e-learning and online tutorials, transcription is witnessing a surge in popularity. This is largely due to the flexibility that transcription offers, which in turn facilitates the learning process. But why exactly are students banking on transcriptions while learning through online tutorials? Here are a few reasons:digital-learning

1. Easy comprehension

Having a transcript right in front of the eye helps students understand better while listening to an audio. The process engages a multi-sensory tutorial method, which is efficient especially in explaining complex subjects.

2. Great for students learning English as a second language

Many students from across the world are turning to the Internet to get a grip on the English language. Transcription in such cases has proven to be an effective learning aid. It lets the students, who are obviously not too familiar with the language, understand the words more clearly. Transcripts also help students keep up with the various accents of teachers and professors, which is not too uncommon among people hailing from the different parts of the world.

3. Helps students stay focused

Bite-sized information, including shorter videos enhanced with transcribed copies, is always more desirable when explaining concepts. Students find the highlighted texts in transcripts effective in holding their attention than the video alone would be able to.

4. Effective for students with poor Internet connectivity

Low Internet bandwidth is an issue that many students face. This is common with online learning as students hail from various corners of the world where Internet connectivity is not always available at the desired speed. It also allows the students the ability to read ahead even when the video is slow to load.

5.  Multiple usages

Apart from being used as subtitles to a video, transcriptions can be used in their own accord. In other words, depending upon their format, students can download and print transcribed documents and use them as study material.

There is little doubt that transcription is an important aspect of the e-learning process. But, it is not the students alone who benefit from it. Even the e-learning providers can help their online business by using the transcribed files to enhance their on-page SEO. This is applicable for all the material that they make available online. In case you are looking for assistance with your transcription, we can help. Start uploading files today and enjoy flawless transcription service delivered within budget and time.

BITC (Burnt In Time Code) In Video Transcription

Yukti YatishLeave a comment

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If you are in the editing industry, you probably already know about Burn-in Time Code or BITC. For the uninitiated, this is the time code that you can actually see on a video. The next time you watch the extra features in, say, a recorded TV show, take a closer look. You will see a group of rolling numbers right at the bottom. That’s BITC for you.

So, what exactly is BITC?

Like we said, it is a time-code that’s superimposed on a video. This means, it is not a part of the original video, but is burn onto the picture frame. You can even remove it later on. You don’t usually use BITC on the master tape. It is rather used on copies of the original material on a non-broadcast format.

How is BITC different from regular timecodes on a transcript?

That’s a good thing to ask because this is the part that confuses many people. To begin with, BITC is strictly video. A regular timecode, on the other hand, is the timestamp that you find on your transcribed file. This refers to the running time of an audio before every paragraph. For instance, if you see something like [00:10:12] on your transcribed file, this means the time stamp was made exactly 10 minutes 12 seconds into the audio fie. Scribie offers this as a default service and guarantees an accuracy of +/- 1 second.

But, why do we need BITC?

Ask anyone working on the post-production phase of a video project, and he will tell you the many advantages of BITC. Think of a situation when many people are working on the same project. How do you communicate about a particular point of the video? Maybe do a lot of back and forth until you arrive at the desired moment you wanted to work on? Introduce BITC and your problem is solved. Simply refer to the time stamp on your video for easy reference and for saving time.

If you need BITC in your video transcription project, we can help you. Scribie now offers the service at an additional charge of $0.50 per minute. Contact us today!