How to Create Promo Videos out of Interviews [Faster with Transcripts]

As video editors or production managers, you don’t always have the luxury of working with a storyboard or script.

You may have to create a short promo video from pre-existing footages. This could involve re-purposing your subject’s past TV appearances or putting together interviews from respondents who shared their candid feedback.

See how InVision puts together a powerful 2-minute promo video based on original interviews in the example below:

It’s very easy to underestimate the work required to edit that video, yes?

Now, video production agencies are also often asked by clients to edit video content that they haven’t even seen yet.

Consider the typical shooting ratio or the total hours of footage shot in relation to the eventual runtime of the promo video. Raw footage (to be condensed to a less than 5-minute final cut) can run for over two hours!

This means spending loads of time sorting through every piece of footage after production has wrapped before you can even begin editing. We also lose our flow and productivity when we have to switch between context and tasks.

Stick to your budget, save time, and create a top-notch promo video for your clients through transcription.

Without a pre-existing script, transcripts are a post-production lifesaver.

What Can You Expect from a Transcript?

So, what is a post-production transcript in a nutshell? A transcript gives you a highly-accurate, word-for-word account of your video footage. It’s essential to a fast and smooth post-production process.

They include many elements that make life easier for the storyboarding artist or video editor, such as onscreen captions, music cues, scene details, timestamps, and speaker turns.

How do these transcript elements cut editing time in (at least) half?

You can add on-screen captions from automated or manual transcripts, without having to determine every word yourself first.

Transcripts also provide music and applause cues. With a transcript, you’ll be able to catch specific details, scene-by-scene.

Timestamps, aka time coding, are used to sync text in the transcription with specific frames or scenes. This speeds up locating segments for editing during post-production.

If you have more than one person on the footage, speaker turn tracking allows you to identify the different speakers in your file. You’ll also have the option of having each speaker identified by name.

Speed up your video editing workflow with a transcript. Upload your file on Scribie.

3 Post-Production Tips to Create High-Converting Videos

As content moves towards more video-based mediums, which increase conversion rates, more brands need professional promo videos on a shoestring budget.

After all, video content is dominating the online market. Cisco shares that video traffic will account for 82% of all global internet traffic by 2021.

Studies also show that the audiences’ attention spans are getting shorter when it comes to consuming online content. Not many folks will hunker down to watch a 20-minute video nowadays. We need to get to the gist of the matter, like ASAP.

Check out this 2016 study by Wistia. As video length increases, you’ll notice a huge decrease in engagement levels.

If you look closely, the average engagement of video lengths beyond two minutes decline sharply. Wistia’s study suggests videos lengths within the 1-2 minute and 6-12 minute mark retain the most attention.

Keep It Short and Sweet

To keep your promo videos short and sweet, it’s necessary for you to efficiently sift through hours of footage to find the relevant footage in the reel. A transcript helps editors zero in on what matters for audiences.

Tailor Videos to the Message

As video editors, time is money. And the more time you spend on a single project for a client, you could lose out on other projects. You may be tempted to save time and cram everything in the reel to a single promo video, but for high-converting videos, you’ll need to clarify the message.

A tailored video with a clear message and a specific goal will be much more effective. Transcripts help you stay organized and on top of things. You’ll be able to have a clear overview of the entire contents of the raw file and highlight important points from any long footage.

Immediately Grab the Audience’s Attention

A transcript on hand also lets you create videos that get to the point within seconds. The average attention span is only 8 seconds. Knowing that viewers would click away if you don’t grab their attention immediately, you need to get the message across right away.

A goldfish’s attention span is 9 seconds, a second more than the typical viewer.

A transcript helps you quickly figure out the “why” of your video, and how to immediately captivate and entrench viewers into the middle of things from the onset.

Process and Workflow

Editing can be daunting. A documentary involving multiple interviews, for example, can amount to 30 hours of footage. Reduce your video edit time and cost.

Here are the steps to efficiently create promo videos out of your raw interview footage.

  1. Upload all “rushes” or unedited material on Scribie to convert your video file into a text document or transcript.
  2. Scribie’s transcription software adds a timestamp to your file to help you identify any point in the video, even by the second.
  3. You can edit the automated transcript yourself through our browser-based editor, or delegate the task to our transcription specialists.
  4. Transcripts are then downloaded and used to assist in the video editing process.

Over to You

Transcripts save time, money, and effort.

Whether you had a hand in the shoot or were brought in during post-production, transcripts guarantee that you have total control over your raw interview footage.

Efficiently produce an attention-grabbing and high-converting promo video that perfectly aligns with your client’s goals.

Let Scribie be your post-production partner for promo videos. Upload your raw interview footage for a transcript now.

5 Best Practices While Recording a Video

Video Recording Best practices

“Recording is only half the work done. What truly matters, is what goes into making a video stand out from the rest and deliver what its audience seeks” goes a general saying.

Recording a video isn’t just about the tools and tech that brings it together but the way it is done.

Have you ever come across people who take much trouble to churn out a perfect video, get their tools right, choose the perfect setting, but the audio output isn’t of great quality? Or those that have a great video, but one that isn’t clear and therefore cannot be transcribed properly? Continue reading “5 Best Practices While Recording a Video”

25 Must Have Tools for Video Creators

Video Creation tools

Have you ever wondered what it takes to come up with that alluring video which captivates both money and audience?

Well, it’s the strategic move of the impeccable video creator, who’s on the nose balance between tasks and tool, lets him filter out the champagne quality taste.

Therefore, after immense research on the sum of perspective and experience of varied videographers, we are here to baptize your video creation task for that extra amount of shapeliness. Continue reading “25 Must Have Tools for Video Creators”

Video SEO for Absolute Beginners (7 actionable Steps)

Video SEO

You hear about how video is the next big thing all the time.

I believe that this is completely untrue.

Video is ALREADY the BIG thing that people have been citing for years now.

YouTube is the second biggest search engine on the face of the earth. Not Bing.

Let that fact sink in.

Continue reading “Video SEO for Absolute Beginners (7 actionable Steps)”

10 Things to Know Before Starting a Youtube Channel

10 things to know before getting started on

Having transcribed thousands of videos this is one of the questions that we would like to answer in terms of YouTube content creation in particular.

As you may all be well aware of the fact that, YouTube today is the second biggest search engine in the world. Second only to the mighty Google. YouTube is a Google property and it is expected to have top quality content and deliver an experience that is consistent with other Google products. Having said that, YouTube although has a lot of professional content creators, it also has its fair share of amateur content creators who play a crucial path in its growth. Continue reading “10 Things to Know Before Starting a Youtube Channel”

Adding Subtitles to Your Videos is No Longer Optional

Scribie Transcription

Transcription and Subtitles in 2017

If you’re reading this, you may be asking yourself why should I bother to add subtitles to my videos? They are just videos after all; a visual aid. It’s simple to just watch the video, get the information or content in that manner and go about your merry way. Well, it isn’t that simple. In this day and age, it’s vital to add subtitles to your videos. Let’s discuss a few reasons why. Continue reading “Adding Subtitles to Your Videos is No Longer Optional”

When YouTube Captions Go Wrong

Human Transcription > Computer Transcription

Have you ever used Google Voice’s visual voicemail option? How about YouTube’s closed captioning service? If so, you’ve probably encountered a wildly inaccurate and hilarious transcript.

Rhett McLaughlin and James Lincoln, the comedy duo behind Rhett & Link, used this amusing side effect and turned it into a series of hilarious skits on YouTube.

The concept is similar to the Telephone Game. A message is passed from person to person until the original message is mostly unrecognizable.

Here’s what they did:

Step 1: Record a short script.

Step 2: Upload it to YouTube.

Step 3: Record a new video with the garbled transcripts that YouTube produced.

Step 4: Repeat.

The result is a funny and an incoherent message similar to that of the famous “Bad Lip Reading” videos.

These skits were filmed between 2011 and 2013 and demonstrate just how inaccurate Googles’ automatic transcription services used to be. Since then, Google’s automated voice transcription service has improved significantly – hence the reason the series eventually fizzled out.

Given these modest improvements, automated transcription services still pale in comparison to the level of accuracy that human transcription services, such as Scribie, can provide.

We believe the English language, in all its complexity, nuance, and beauty will never be completely mastered by artificial intelligence.  And while this video is in jest, it’s an excellent example of why knowledge work will always require a human component to maintain quality assurance.

Why Is Transcription Important For Online Tutorials And E- Learning

Scribie Online Learning Transcriptions

Online Learning & Transcription

As the world is waking up to the immense possibilities of e-learning and online tutorials, transcription is witnessing a surge in popularity. This is largely due to the flexibility that transcription offers, which in turn facilitates the learning process. But why exactly are students banking on transcriptions while learning through online tutorials? Here are a few reasons:digital-learning

1. Easy comprehension

Having a transcript right in front of the eye helps students understand better while listening to an audio. The process engages a multi-sensory tutorial method, which is efficient especially in explaining complex subjects.

2. Great for students learning English as a second language

Many students from across the world are turning to the Internet to get a grip on the English language. Transcription in such cases has proven to be an effective learning aid. It lets the students, who are obviously not too familiar with the language, understand the words more clearly. Transcripts also help students keep up with the various accents of teachers and professors, which is not too uncommon among people hailing from the different parts of the world.

3. Helps students stay focused

Bite-sized information, including shorter videos enhanced with transcribed copies, is always more desirable when explaining concepts. Students find the highlighted texts in transcripts effective in holding their attention than the video alone would be able to.

4. Effective for students with poor Internet connectivity

Low Internet bandwidth is an issue that many students face. This is common with online learning as students hail from various corners of the world where Internet connectivity is not always available at the desired speed. It also allows the students the ability to read ahead even when the video is slow to load.

5.  Multiple usages

Apart from being used as subtitles to a video, transcriptions can be used in their own accord. In other words, depending upon their format, students can download and print transcribed documents and use them as study material.

There is little doubt that transcription is an important aspect of the e-learning process. But, it is not the students alone who benefit from it. Even the e-learning providers can help their online business by using the transcribed files to enhance their on-page SEO. This is applicable for all the material that they make available online. In case you are looking for assistance with your transcription, we can help. Start uploading files today and enjoy flawless transcription service delivered within budget and time.

BITC (Burnt In Time Code) In Video Transcription

cowtcrplaylock3hoursplusversion2

If you are in the editing industry, you probably already know about Burn-in Time Code or BITC. For the uninitiated, this is the time code that you can actually see on a video. The next time you watch the extra features in, say, a recorded TV show, take a closer look. You will see a group of rolling numbers right at the bottom. That’s BITC for you.

So, what exactly is BITC?

Like we said, it is a time-code that’s superimposed on a video. This means, it is not a part of the original video, but is burn onto the picture frame. You can even remove it later on. You don’t usually use BITC on the master tape. It is rather used on copies of the original material on a non-broadcast format.

How is BITC different from regular timecodes on a transcript?

That’s a good thing to ask because this is the part that confuses many people. To begin with, BITC is strictly video. A regular timecode, on the other hand, is the timestamp that you find on your transcribed file. This refers to the running time of an audio before every paragraph. For instance, if you see something like [00:10:12] on your transcribed file, this means the time stamp was made exactly 10 minutes 12 seconds into the audio fie. Scribie offers this as a default service and guarantees an accuracy of +/- 1 second.

But, why do we need BITC?

Ask anyone working on the post-production phase of a video project, and he will tell you the many advantages of BITC. Think of a situation when many people are working on the same project. How do you communicate about a particular point of the video? Maybe do a lot of back and forth until you arrive at the desired moment you wanted to work on? Introduce BITC and your problem is solved. Simply refer to the time stamp on your video for easy reference and for saving time.

If you need BITC in your video transcription project, we can help you. Scribie now offers the service at an additional charge of $0.50 per minute. Contact us today!

How to Know You Have Chosen the Best Online Transcription Service

Scribie_Transcription

Don’t Take Chances On Transcription

There are many ways to hire a good online transcription service provider. Taking a chance on one should not be one of them. This is because of the nature of work that is involved. The files to be transcribed are often crucial information that has an important role to play in terms of research, business, and more.

So, how do you know that you have found the best online transcription service provider? There are some sure-shot ways to know.

Top Transcription Must-Haves

1. User-friendly interface

A clean and easy-to-navigate website is a pre-requisite. You should be able to move between the pages, check out the services that the company offers and place your order without much hassle. A clean website is a basic element any good service provider should have. It is also important because it gives you an idea of how serious the company is about their job. Most organizations know that a website is the first impression that they have on a prospective client’s mind. If they are not careful about doing their best in this area, chances are they won’t be mindful of doing a flawless job for you as well.

Clean UI

2. Secure and trusted payment

Scribie_PricingWhen you are placing an order online, you need to provide the details of your credit or debit card information. Needless to say that you should feel comfortable doing so. A trustworthy service provider will always be careful to make its website safe and secure. You should also be able to see all pricing details before you place any order. At Scribie, we provide a very detailed break-up of the rates and the pricing options so that there are no surprises later on and you have a very clear idea of the service you want to avail.
Secure_Scribie_Braintree

3. Relevant review tools

Wouldn’t it be great if you could check the progress of your transcription and ensure that it meets great quality standards? Nobody wants to feel as if the uploaded file has been sucked into a nameless black hole so that all you can do is wait eagerly until the final transcribed file arrives. We at Scribie understand that too well. That is why we offer the unique Integrated Editor (pictured below.) Our clients can use the various tools of this free editor to check the quality of the transcription whenever they want.

Scribie_Editor

 


4. Free Re-reviews

A good transcription service provider will always have enough room to accommodate your suggestions. In other words, you re-reviewshould be able to ask for a re-review if you find the final transcribed file is lacking in quality. We at Scribie offer you one free re-review if you are not happy with the final file. You can also offer inputs and suggestions while asking for this re-review, which we will try our best to incorporate during the proofreading phase.

 

5. Testimonials and reviews

Client testimonials are one of the best parameters by which you can judge a company. Look for online reviews before you make up your mind. You can find the ones about us on Scribie’s homepage itself.

Scribie_Testimonials

 

A good transcription service is an important first step that can have a far-reaching impact on your business. We at Scribie assure you of quality transcription delivered within the deadline. Start uploading your files now.