2021 Virtual Events: Pre-Recorded or Live?

Despite missing the days when we met face-to-face to expand our network, businesses and event organizers are resorting to virtual events for promoting their products and services. Perhaps you have already laid out strategies to produce engaging virtual events, and your next step is to determine the best approach to broadcast a session’s content. Broadcasting… Continue reading 2021 Virtual Events: Pre-Recorded or Live?

Tips for Making Virtual Events Engaging in 2021

“In a world that is constantly changing, it is to our advantage to learn how to adapt and enjoy something better.” ― Kenneth H. Blanchard Virtual events like conferences, virtual tours, fairs, and webinars have become more popular now than ever. Thanks to online meeting apps like Zoom, Skype, and the like, online collaboration has… Continue reading Tips for Making Virtual Events Engaging in 2021

Virtual Meeting Etiquette: Guidelines for a Successful Online Call

How often do you attend or host virtual meetings? Nowadays, businesses have become so used to remote work that even virtual meetings are a common practice. Meetings held virtually can be cost-effective, as they can save you travel, hotel, venue rental, food expenses, etc. Keep in mind that whether you are hosting or attending a… Continue reading Virtual Meeting Etiquette: Guidelines for a Successful Online Call

How to Create Accessible & Engaging TikTok Content

With over 100 million monthly active users in the United States, and the most downloaded app in 2020, TikTok is one of the trending social media platforms that content creators venture into. While it’s popular with teens, most users are young adults. With a significant number of users, you don’t want to miss the opportunity… Continue reading How to Create Accessible & Engaging TikTok Content

7 Ways to Make Your Social Media Content Accessible

If you are part of a marketing team and considering ways to promote your product or service, you have probably considered social media marketing. What’s not to love about Facebook, IG, and YouTube? If your content resonates well with your audience, it can go viral and will have a positive effect on your business. A… Continue reading 7 Ways to Make Your Social Media Content Accessible

10 Simple Yet Powerful Video Editing Apps for your First Product Video

10 Simple and Powerful Video Editing Apps for your First Product Video

It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are more convinced to purchase after watching. Simply put, there is a demand for product videos. We have established why product… Continue reading 10 Simple Yet Powerful Video Editing Apps for your First Product Video

Trendy Video Marketing Use Cases for Your Brand

You have the product to advertise and storyboard ideas. Have you considered the type of video content you would use? Would you be creating a testimonial video? Perhaps a product tutorial? While you have the concept and vision in mind, producing an engaging video will ensure that your video marketing efforts are not put to… Continue reading Trendy Video Marketing Use Cases for Your Brand

6 Reasons Why Product Videos Are Important

Should you use videos to demonstrate and explain your products and services? If you don’t already have videos in your mix of marketing efforts, you might be missing out in terms of ROI, engagement, and reach. Several business industries should start considering videos in their marketing efforts. So, whether you’re in SaaS, Law, Education, or… Continue reading 6 Reasons Why Product Videos Are Important

When Is Captioning Mandatory?

Thinking twice about adding captions to your videos? As a video creator, your team has gone through scripting, filming, editing, and more. Now, you’re wondering if captioning is mandatory. Consider factors like who your audience is, where your work will be distributed, the video player they’ll use, jurisdictions, and more. Here, we’ll go through laws… Continue reading When Is Captioning Mandatory?

Should YouTube creators invest in video captions?

should youtube creators invest in captions

Living in a fast-paced world, your audience loves to consume information as quickly and smoothly as possible. While we learn through various mediums, the audience has a preference for videos. Has anyone ever responded to your question with “LMGTFY” or “Let me Google that for you” when you tried to ask something? That’s because Google,… Continue reading Should YouTube creators invest in video captions?