How to Create Accessible & Engaging TikTok Content

With over 100 million monthly active users in the United States, and the most downloaded app in 2020, TikTok is one of the trending social media platforms that content creators venture into. While it’s popular with teens, most users are young adults. With a significant number of users, you don’t want to miss the opportunity… Continue reading How to Create Accessible & Engaging TikTok Content

7 Ways to Make Your Social Media Content Accessible

If you are part of a marketing team and considering ways to promote your product or service, you have probably considered social media marketing. What’s not to love about Facebook, IG, and YouTube? If your content resonates well with your audience, it can go viral and will have a positive effect on your business. A… Continue reading 7 Ways to Make Your Social Media Content Accessible

10 Simple Yet Powerful Video Editing Apps for your First Product Video

10 Simple and Powerful Video Editing Apps for your First Product Video

It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are more convinced to purchase after watching. Simply put, there is a demand for product videos. We have established why product… Continue reading 10 Simple Yet Powerful Video Editing Apps for your First Product Video

Trendy Video Marketing Use Cases for Your Brand

You have the product to advertise and storyboard ideas. Have you considered the type of video content you would use? Would you be creating a testimonial video? Perhaps a product tutorial? While you have the concept and vision in mind, producing an engaging video will ensure that your video marketing efforts are not put to… Continue reading Trendy Video Marketing Use Cases for Your Brand

Beginners Guide to Burning Subtitles into Videos [Add Open Captions for Free]

Learn how to add subtitles to your videos for free so that you can make your video content accessible to a larger audience. Whenever you’re creating video content, it takes time for you to conceptualize, write a script, and think of ways on how to make your video effective and potentially viral. Have you experienced… Continue reading Beginners Guide to Burning Subtitles into Videos [Add Open Captions for Free]

When Is Captioning Mandatory?

Thinking twice about adding captions to your videos? As a video creator, your team has gone through scripting, filming, editing, and more. Now, you’re wondering if captioning is mandatory. Consider factors like who your audience is, where your work will be distributed, the video player they’ll use, jurisdictions, and more. Here, we’ll go through laws… Continue reading When Is Captioning Mandatory?

Video Accessibility Guidelines and Laws for Closed Captioning

family watching tv

As a video professional, you may already know that captions enable your content to appeal to more people. But you might be wondering how accessible your content is. You can enjoy your favorite TV shows like anime with captions that display any word or sound you may have missed. However, people with impairments require accurate… Continue reading Video Accessibility Guidelines and Laws for Closed Captioning

Subtitles vs. Captions: What’s the Difference?

Captions vs Subtitles

Videos, when maximized, are often powerful. Who doesn’t enjoy watching entertaining films and educational videos? It can increase your engagement, make information entertaining, and help improve your brand’s visibility. However, to make it more accessible to a wide variety of audiences, you will need to produce transcripts to be able to add captions and subtitles.… Continue reading Subtitles vs. Captions: What’s the Difference?

Google I/O Announcements: What This Means for Podcasters, Video Producers, and Businesses

Android Live Captions - Google I/O 2019

Wondering what Google I/O’s 2019 announcements could mean for your business? We follow the variety of developments from major technology players like Google, Microsoft, Apple, and Amazon. We monitor trends to stay on top of the latest and greatest, making sure that we’re in the position to deliver the best transcription service offering. Recently, the… Continue reading Google I/O Announcements: What This Means for Podcasters, Video Producers, and Businesses

Making Game of Thrones: Why The Last Season Feels Different [No Spoilers]

Making Game of Thrones: Why The Last Season Feels Different [No Spoilers]

If you’re like many GoT fans, you feel like there is something off about the last season. Game of Thrones season 8 feels different in comparison to previous installments, and Daniel Silvermint took note of this in a trending thread on Twitter: Want to know why Game of Thrones *feels* so different now? I think… Continue reading Making Game of Thrones: Why The Last Season Feels Different [No Spoilers]