TikTok is a video app that is both entertaining and social. The user can make an account, share videos, comment on other videos, and send gifts to friends. However, they can only do these things if the captions are turned on. If you don’t have the subtitles of your video turned on, it can lead …
Every year, the state of social media shakes up. Remember the days of Meerkat and Periscope? How about when we didn’t have Snapchat-style stories on ever major social platform? Did you know that TikTok was once Musical.ly? There’s no denying that video content strongly resonates and is the preferred format whenever the tech permits. With …
Are you using YouTube to advertise your business or increase your reach? Among other popular social media channels such as Facebook, Twitter, and TikTok, YouTube is the second largest social network in terms of active users. YouTube’s platform is user-friendly, making it easy for anyone to make a video and upload it. In fact, over …
With over 100 million monthly active users in the United States, and the most downloaded app in 2020, TikTok is one of the trending social media platforms that content creators venture into. While it’s popular with teens, most users are young adults. With a significant number of users, you don’t want to miss the opportunity …
If you are part of a marketing team and considering ways to promote your product or service, you have probably considered social media marketing. What’s not to love about Facebook, IG, and YouTube? If your content resonates well with your audience, it can go viral and will have a positive effect on your business. A …
It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are more convinced to purchase after watching. Simply put, there is a demand for product videos. We have established why product …
You have the product to advertise and storyboard ideas. Have you considered the type of video content you would use? Would you be creating a testimonial video? Perhaps a product tutorial? While you have the concept and vision in mind, producing an engaging video will ensure that your video marketing efforts are not put to …
Learn how to add subtitles to your videos for free so that you can make your video content accessible to a larger audience. Whenever you’re creating video content, it takes time for you to conceptualize, write a script, and think of ways on how to make your video effective and potentially viral. Have you experienced …
Thinking twice about adding captions to your videos? As a video creator, your team has gone through scripting, filming, editing, and more. Now, you’re wondering if captioning is mandatory. Consider factors like who your audience is, where your work will be distributed, the video player they’ll use, jurisdictions, and more. Here, we’ll go through laws …
As a video professional, you may already know that captions enable your content to appeal to more people. But you might be wondering how accessible your content is. You can enjoy your favorite TV shows like anime with captions that display any word or sound you may have missed. However, people with impairments require accurate …