It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are more convinced to purchase after watching. Simply put, there is a demand for product videos. We have established why product… Continue reading 10 Simple Yet Powerful Video Editing Apps for your First Product Video
You have the product to advertise and storyboard ideas. Have you considered the type of video content you would use? Would you be creating a testimonial video? Perhaps a product tutorial? While you have the concept and vision in mind, producing an engaging video will ensure that your video marketing efforts are not put to… Continue reading Trendy Video Marketing Use Cases for Your Brand
Learn how to add subtitles to your videos for free so that you can make your video content accessible to a larger audience. Whenever you’re creating video content, it takes time for you to conceptualize, write a script, and think of ways on how to make your video effective and potentially viral. Have you experienced… Continue reading Beginners Guide to Burning Subtitles into Videos [Add Open Captions for Free]
Thinking twice about adding captions to your videos? As a video creator, your team has gone through scripting, filming, editing, and more. Now, you’re wondering if captioning is mandatory. Consider factors like who your audience is, where your work will be distributed, the video player they’ll use, jurisdictions, and more. Here, we’ll go through laws… Continue reading When Is Captioning Mandatory?
As a video professional, you may already know that captions enable your content to appeal to more people. But you might be wondering how accessible your content is. You can enjoy your favorite TV shows like anime with captions that display any word or sound you may have missed. However, people with impairments require accurate… Continue reading Video Accessibility Guidelines and Laws for Closed Captioning
Videos, when maximized, are often powerful. Who doesn’t enjoy watching entertaining films and educational videos? It can increase your engagement, make information entertaining, and help improve your brand’s visibility. However, to make it more accessible to a wide variety of audiences, you will need to produce transcripts to be able to add captions and subtitles.… Continue reading Subtitles vs. Captions: What’s the Difference?
Wondering what Google I/O’s 2019 announcements could mean for your business? We follow the variety of developments from major technology players like Google, Microsoft, Apple, and Amazon. We monitor trends to stay on top of the latest and greatest, making sure that we’re in the position to deliver the best transcription service offering. Recently, the… Continue reading Google I/O Announcements: What This Means for Podcasters, Video Producers, and Businesses
If you’re like many GoT fans, you feel like there is something off about the last season. Game of Thrones season 8 feels different in comparison to previous installments, and Daniel Silvermint took note of this in a trending thread on Twitter: Want to know why Game of Thrones *feels* so different now? I think… Continue reading Making Game of Thrones: Why The Last Season Feels Different [No Spoilers]
For all filmmakers, videographers, and video enthusiasts, it’s the perfect time to reach more people with your artistic vision, discipline, and love for the craft. The viewing habits of your audiences are changing, along with greater demands for accessibility and compelling storytelling. Videos are moving beyond theaters and TVs and are being consumed in all… Continue reading 4 Ways Modern Filmmakers Use Transcripts to Create Successful Productions
As a content creator on YouTube, you want to see your channel grow. Your success on YouTube can be greatly affected by adding captions to your videos. It can act as a secret weapon to promoting your videos on different channels, repurposing content, ranking higher on search engines, and making your videos accessible to a… Continue reading 3 Ways to Add Captions to Your YouTube Videos