Why Captions are Critical for YouTube [Statistics]

Why Captions Matter to YouTube Creators [Statistics]

You continuously invest in your YouTube channel. You produce great content, invest in distribution, work on SEO, and more. How else might you optimize your channel?

Through statistics, we’ll explore what your YouTube reach looks like. Get a general sense of key YouTube data points, creator statistics, impact of accessibility, and more. We’ll expound on the results that you’d expect if you religiously add captions to your YouTube videos.

Adding captions to a YouTube video provides SEO advantages and increases watch time, as well as boosts engagement and accessibility to a bigger audience. So, the question remains. Why don’t more YouTube creators caption their content?

YouTube Key Data Points Creators Should Know

Although Google has never disclosed the total number of videos hosted on the global network, we know that it’s changed the way we find, consume, and share information.

Youtube attracts a major chunk of internet users. (Up to ⅓ of internet users go on YouTube.) After all, YouTube is the 2nd largest search engine.

With over 50% of YouTube views come from mobile devices, you’ve probably also noticed that half of your YouTube views come from a mobile device. Have you optimized your video content for this mobile audience?

What YouTubers Are Doing

Currently, there are 50 million creators and over 5 billion videos shared on Youtube.

With the astounding number of YouTube creators uploading content, it’s amazing how many of their videos are now being captioned.

Every minute, 400 hours of video are uploaded, and a whopping 1 billion videos now include captions.

Adding captions is a move towards accessibility, as well as a smart business move. Captions help attract a wider community, increase watch time and shares, and boosts your ranking. See how repurposing content can also boost your channel.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

Source: uscreen

Although more YouTube creators are placing effort into creating more accessible content, many are still turning a blind eye, too.

How People Are Watching YouTube Videos

YouTube captions benefit more than those who need them for accessibility.

Of the 7.5 million people in the UK who use closed captions, only 1.5 million were deaf or hard of hearing. This means that viewers use closed captions for reasons other than difficulty hearing.

Turning the sound on isn’t always a possibility. Others, prefer to watch without sound. Captions can help capture this audience segment who watch without sound. In fact, 85 percent of social videos are watched with the sound off.

Over 1 billion hours of YouTube videos are being watched per day, more than Netflix and Facebook video combined. With 500 million of those YouTube views on mobile devices, more YouTube videos can be enjoyed in various settings.

Conveniently generate text to promote and enhance your videos (with Scribie’s native YouTube integration). Get captions for your YouTube video now!

Your viewers may be consuming your content while taking a quick break in the office, out commuting in an environment with heavy background noise, or simply at home beside their sleeping baby.

People are also watching videos longer. The average viewing Session is 40 minutes, which is up 50% year-over-year. However, 20% of YouTube users will leave a video within the first 10 seconds if it hasn’t hooked them in.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

Source: uscreen

In terms of engagement, subtitles also increase social reach and elicit better responses. They boost video shares by 15%. There are also 17% better reactions and 26% more call-to-action click-throughs.

Captions increase engagement and engagement ratio is a key ranking factor for YouTube videos.

In terms of rankings, subtitles also boost your SEO and position in search results or as a suggested video.

YouTuber Leron Amin shares that:

Adding captions to my YouTube video added an additional 1,046 words and 393 indexable search terms. Best of all, my target keyword density increased by 68 terms (Green), and my keyword diversity increased by 12 terms (orange).

Captions also improve comprehension. Subtitles were regarded as “generally very effective in making programmes understood”. Up to 7 in 10 YouTube viewers use the platform for help with their work, studies, or hobbies. This helps viewers absorb your video content’s message better.

Earnings also increase. Adding captions could lead to a 7.32% increase in views. This translates into an increase in earnings of $890.93, from $12.171.29 to $13,062.22.

Over to You

There are plenty of ways you can add captions to your YouTube videos, whether manually or through YouTube’s automatic captions.

Take note: YouTube’s automatic (CC) captions do not get indexed, which is another reason why it is critical to add your own.

According to former YouTube product manager Bob Ellis, “We don’t [index] the automatic captions today. I hope that we will down the road, but it’s a trade-off with the quality. If you upload captions yourself to any YouTube video, we do index that. That is searched.”

Unfortunately, YouTube’s automatic captions are also often filled with numerous errors.

For fast, easy, and accurate captions, Scribie offers transcription services with integrated features that directly upload your captions to YouTube.

Boost your YouTube channel through captions and transcripts. Import your YouTube video now to add captions.

How to Get More Youtube Views by Maximizing Your Existing Videos

How to Get More Youtube Views by Maximizing Your Existing Videos

As a YouTube creator, you want more subscribers, watch time, views, and clicks to your website.

Ultimately, your success on YouTube either helps you generate ad revenue or promote your brand (whether you’re selling bags, cosmetics, or business tools). Given your goals, how do you grow your YT channel in 2019 and beyond?

I’ll discuss actionable steps and YouTube insider tricks that can help instantly boost your view count.

Discover how you can promote your videos on different channels, repurpose content, and why getting transcripts of your videos are a Youtuber’s secret weapon.

The Value of Text

You trust written content. After all, despite Google’s speech recognition powers, SEO still relies on the written word.

As a result, you strive to write and remix your video content into metadata (title, description, tags, etc)… or you just completely miss out on these optimization and distribution opportunities.

Because you’ve invested so much in producing your videos, you want to make sure that they’re found! If they fall on deaf ears, that ultimately hurts your mission and bottom line.

At the moment, you could be working on YouTube on your own or occasionally getting help. In this article, I’ll expound on the kind of help that you can get from professionals who specialize in areas that you would rather (and should) delegate.

Let Scribie’s professionals do the work. Order transcripts of your YouTube videos or upload subtitles to your videos.

What YouTube Looks like in 2019

We know we’re preaching to the choir. You’ve been publishing regularly (perhaps for more than a year now). In any case, let’s revisit the value of YouTube and what the landscape looks like. These facts, trends, and statistics enable us to review your opportunities.

You might know that YouTube is the 2nd(!) most popular search engine. Coincidentally, did you also know that YouTube is the 2nd most popular website on earth (at the time of writing)?

Given its influence, the leading video platform happens to be a lucrative income source (directly or indirectly). How much can YouTubers make? Typically composed of small teams or solo creators, top YouTubers are worth between $10M to $20M. Looking at the other side of the spectrum, businesses like Adobe and Cisco depend on YouTube as a marketing channel.

In other words, YouTube isn’t going down. You’re investing in the right place so you better double down.

How Transcription Services Can Change Your YouTube Game

As mentioned before, you can’t ignore the value of text. As Youtubers, you’ll still need to input text, whether as video captions, in your description and tags, or even when sharing videos on your social accounts.

A transcript of your YouTube video allows you to repurpose content. Why is repurposing content so magical?

First of all, you save time. You get to promote more even when creating less.

According to Buffer, you can repurpose the content in your video to get an SEO boost, reach more audiences, gain authority, and reinforce your message.

All The Ways You Can Repurpose Your YT Video

Through a transcription service that will turn your recordings into text, like Scribie, you can repurpose your video content in a multitude of ways. Awesome, yes?

Adding the (tiresome but essential) metadata like tags and descriptions to your YouTube video becomes easier.

This also lets you distribute your content to a multitude of channels. Use the text version of your video recording to create:

  • new blog posts and articles,
  • a presentation,
  • social media posts,
  • Quora answers,
  • emails,
  • an ebook, and more!

You can also use the text to add subtitles/captions to your videos and become more accessible to a wider audience, as well as boost watch time and your viewer’s experience.

Beef Up YouTube Video Descriptions

Optimizing the metadata or descriptions in your YouTube videos increase the chances of you being found online. Add the right keywords, including LSI keywords, and tags to help your SEO and to rank higher on search results. (LSI keywords are keywords related to your main keyword.)

Here’s how: Plug your transcript into a word cloud (like this) to discover keywords and tags you can use for YouTube SEO.

Check out this interview by Video Influencers which nicely sums up what I’ve been talking about.

Youtuber Daniel suggests these three YouTube hacks to skyrocket your views.

1. LSI Keywords

Besides using your main keywords in your title and such, use LSI keywords in your description. LSI keywords are additional bits of information that relate to your actual content or keyword topic.

For example, if your main keyword is “transcription services”, LSI keywords can include “transcription software”, “human transcription services”, “best transcription services”, etc.

2. Share Function on YouTube

Source: Video Influencers

Don’t stick to one platform.

YouTube is competitive. You’ll need to promote, be social, and push your content out on as many channels and platforms to get the most eyeballs.

Create accounts based on the various platforms available on YouTube’s Share function, and share your video on all of these as it goes live. Use your transcript to create captions or blog posts for sharing. Cherry pick sentences from the transcript to turn into social posts. Turn the transcript into draft points for your blog post.

YouTube loves the backlinking, helping with your views and ranking. Plus, your building communities and exposing more to your content.

3. Suggested Videos

You may want to rank on the first page, but it’s also all about the suggested videos sidebar right now. To get on that sidebar, find the top results for your main keyword on YouTube, get their channel names, and use them as the last two tags of your video. This signals YouTube that your content is similar to theirs.

Cool hacks, right?

How to Upload Your Captions Directly to YouTube

Adding subtitles or captions to your YouTube videos help more viewers enjoy your content. This ultimately boosts watch time and engagement.

With captions, your audience can watch your videos on the bus, in a busy cafe, or wherever they are that may not be as conducive to YouTube watching. It also opens up your content to a more global audience.

Through Scribie, you can directly upload captions to your YouTube video in a few steps:

  1. Add your YouTube URL to import your video on Scribie.
  2. Verify and hit Order Transcript.
  3. Once the transcribed files are ready, click on the “Save to YouTube” button next to the other save options.
  4. Enter the YouTube URL of the video in the pop-up.
  5. Authorize Scribie to upload the captions to your channel.

That’s it! Your captions will then be added to the video on Youtube.

See more detailed instructions and screenshots of the step-by-step process of adding subtitles using Scribie.

Over to You

Start turning your YouTube videos intro transcripts and make it a habit.

You don’t have to do it yourself. Scribie can be your transcription partner for text versions of your video content and for adding captions to your YouTube videos.

After investing in creating a transcript, fuel the discipline of repurposing, promoting your content, and implementing SEO.

Ready to try Scribie? Order a transcript or add captions to your YouTube videos today!

Human vs. Machine: Should You Use a Manual or Automated Transcription Service?

Speech and voice recognition software is getting better than ever.

In the age of Siri, Alexa, and Google Assistant, we expect more advanced transcription software. However, are any of the automatic transcription services good enough for your audio or video?

How many times have your automatic transcriptions included potentially grave (and often tragically embarrassing) errors?

Transcribing words is relatively easy for machines, and they’ve gotten really good at it. Just take a look at this chart by Kleiner Perkins.

What’s difficult is to infer what you truly mean by saying these words, which makes it more prone to error. Humans, on the other hand, are much better at discerning and recognizing the context of a conference call, webinar, podcast, or any kind of content.

Transcripts produced automatically are quick and private. Yet, they eventually need intervention by hand for proofreading. Others who are looking for accuracy and convenience think that they might as well order manual transcription services.

If you’re unsure whether automatic or manual transcription is the better solution, we’ll be comparing and discussing the pros and cons of both options in detail.

Find out whether you should purchase a manual or automatic transcription service…Human or machine?

The Benefits of Automated Transcripts

First, let’s go over the benefits and downsides of each option, beginning with automatic transcription services.

Transcription tools like Scribie, AWS Transcribe, or The Cloud Speech API by Google converts speech into text transcription from audio. Sometimes, you don’t even need a recorded file. Scribie, for instance, lets you directly make in-app calls where conversations are recorded for automatic transcription.

Automatically turning your video or voice file into a transcript is fast and easy. The average time it takes Scribie to transcribe a 2-hour file is 30 minutes. You’ll have a fast, first draft of your recording in no time.

Besides speed, it also comes at a lower cost for those whose needs don’t require a perfectly documented version of their audio.

Concerned about privacy and confidentiality? With automatic transcription, no other person would listen to your audio. Although some platforms, like Google and AWS, transfer your data to Google servers or others. Scribie is unique in that we have our own tech for privacy concerns and don’t require 3rd-party platforms to process your recordings.

Is It Good for You?

That depends on how you’ll use the transcript. If you’re simply using it to refer to while listening to the recording, you’ll have an easier time processing the information and content of the recording.

Transcripts of interviews, video content, and raw footage are often used by media outlets and journalists as a first draft. Scribie also provides automated subtitles along with the transcript. Users will be able to download the file, as well as upload it to their YouTube account and add it as a caption.

Researchers whose files may contain highly-technical terms or crucial data might prefer automatic transcriptions. Later, they’ll be able to edit the copy themselves for preciseness and accuracy.

For highly sensitive transcripts, such as psychotherapy sessions, rest assured that no other person would listen to the audio or watch the video.

Many businesses also use automated transcripts as a backup for detail discussed in a meeting. It’s also useful for contact centers who record a high-volume of calls with customers.

Automated transcripts are Ideal for:

  • Journalists
  • Medical
  • Research
  • Businesses
  • Contact Centers
  • Media

Get a fast and easy transcript of your recording. Upload a file on Scribie for automatic transcription now.

The Downsides to Automation

Transcription software doesn’t have language inference systems. Without this tech, the machine won’t be able to make corrections based on context, as well as identify different speakers, appropriate paragraph breaks, punctuation marks, and more.

Scribie, however, has a highly-advanced speech recognition engine tuned specifically for transcription of all file types. Unlike others tuned only for conference calls, Scribie can automatically recognize multiple speakers, whether on the other side of the call or sitting right next to each other.

If you find transcription technology that guarantees 100% accuracy, they’re either overshooting claims or over-optimizing for one particular scenario.

Of course, accuracy will also depend on certain factors such as the speaker’s accent or whether the audio is of high quality.

Typical Errors in Automated Transcripts

There are a few usual errors you can expect based on the limitations of today’s transcription automation software.

Artificial intelligence has difficulty detecting speaker turns, especially when there is fast back-and-forth between multiple speakers. All systems have a 20% to 30% failure rate for fast turns. In the most ideal scenario, a system will be able to figure out 90% of the turns. This means paragraphs won’t be broken correctly, words will be missing, and speakers won’t be tracked.

Names of people and places are also often mixed up. There is a village in Wales, for example, called Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, which will most likely never be recognized by transcription software.

Source: Imgur

You can also rule out an automatic transcript from accurately displaying single or double quotes. A voice recording with “He said,…” will show the start of a quote but can’t determine where to close them.

Punctuations, such as hyphens, quotations, and exclamation marks, as well as proper capitalizations, are often unrecognized by systems. AWS, Google Web Speech, and Speechmatics don’t support quotations.

Fortunately, Scribie has an 80% accuracy rate for punctuations. We support all types of punctuations, including quotes and hyphens. Our speech recognition engine also uses Continual Learning to consistently decrease the word error rate (WER). In five to ten years, we’ll be able to reach a 95% accuracy rate for most audio files with good quality.

Automatic transcription is usually the first step to transcription of data and the first draft is rarely the final one. As Scribie keeps your transcript synced to audio, you’ll have an option to manually edit the transcription afterward through our built-in editor tool.

The Benefits of Manual Transcription Services

Transcription by hand is great for a high-quality text version of your file, with an accuracy rate of anywhere beyond 95%.

Nothing is more convenient than handing over the task of transcription to a specialist. Manual transcription services can be beneficial for large files, fast talkers, speakers with accents, and audio challenges, like background noise or distortion.

Manual transcriptions can also be secure. When you use Scribie, your covered by an NDA. Our transcriber directly works through our editor and won’t be able to download the file.

A time-coding feature for manual transcripts helps you determine when a sentence is spoken, so the subtitle shows up at the right time.

Is It Good for You?

Hire a manual transcriber for a clean and polished copy that is presentable to audiences.

Brands and enterprises might need high-quality transcripts to remain compliant with brand guidelines. TV Show subtitles, for example, can benefit from a transcription by hand.

Some content, such as medical and scientific papers are high stakes. It might be preferable to have a human type out the findings. Manual transcription is also crucial for court transcripts, depositions, and other legal documents.

Despite the higher cost of manual transcription vs. automated, a human with attention to detail can save you money. Mistakes by automated transcription software can be costly. A missing punctuation mark once caused a rocket’s engine failure and ended up costing $620 million.

Manual transcripts are ideal for:

  • Enterprises and Brands
  • Research
  • Media
  • Education
  • Marketing
  • Legal

How Will You Use Your Transcript?

Deciding between a human or machine mostly boils down to the application of your transcript.

The modern tech of transcription software is impressive, with an accuracy rate higher than ever.

If you prefer a low-cost alternative and a more hands-on approach, you can use platforms like Scribie to quickly turn your recordings into written text which you can then edit afterward. Of course, doing-it-yourself may be impractical for large files.

Manual transcription services ensure your transcript is high-quality, convenient, and error-free for public or internal use.

Try Scribie’s manual transcription service by 100% humans. Order transcripts online today.

New Feature: Automated Subtitles

We now provide subtitles along with the automated transcripts for $0.25/min of the audio. We support the SRT and VTT formats. You can order the subtitles from the button as shown in the screenshot below.

That will lead to the invoice page where you can make the payment. After the payment, the subtitle file will be replaced with the links to download the files.

The SRT and VTT buttons will download the file. The YouTube button will upload the file to your YouTube account and add it as a caption.

Try out our free automated transcription service with subtitles today!

Why Is Transcription Important For Online Tutorials And E- Learning

Scribie Online Learning Transcriptions

Online Learning & Transcription

As the world is waking up to the immense possibilities of e-learning and online tutorials, transcription is witnessing a surge in popularity. This is largely due to the flexibility that transcription offers, which in turn facilitates the learning process. But why exactly are students banking on transcriptions while learning through online tutorials? Here are a few reasons:digital-learning

1. Easy comprehension

Having a transcript right in front of the eye helps students understand better while listening to an audio. The process engages a multi-sensory tutorial method, which is efficient especially in explaining complex subjects.

2. Great for students learning English as a second language

Many students from across the world are turning to the Internet to get a grip on the English language. Transcription in such cases has proven to be an effective learning aid. It lets the students, who are obviously not too familiar with the language, understand the words more clearly. Transcripts also help students keep up with the various accents of teachers and professors, which is not too uncommon among people hailing from the different parts of the world.

3. Helps students stay focused

Bite-sized information, including shorter videos enhanced with transcribed copies, is always more desirable when explaining concepts. Students find the highlighted texts in transcripts effective in holding their attention than the video alone would be able to.

4. Effective for students with poor Internet connectivity

Low Internet bandwidth is an issue that many students face. This is common with online learning as students hail from various corners of the world where Internet connectivity is not always available at the desired speed. It also allows the students the ability to read ahead even when the video is slow to load.

5.  Multiple usages

Apart from being used as subtitles to a video, transcriptions can be used in their own accord. In other words, depending upon their format, students can download and print transcribed documents and use them as study material.

There is little doubt that transcription is an important aspect of the e-learning process. But, it is not the students alone who benefit from it. Even the e-learning providers can help their online business by using the transcribed files to enhance their on-page SEO. This is applicable for all the material that they make available online. In case you are looking for assistance with your transcription, we can help. Start uploading files today and enjoy flawless transcription service delivered within budget and time.

Scribie: Interview Transcription for Philanthropic Purpose

Here is another interview with Dr Caldwell Esselstyn for the documentary about the brutality that animals face worldwide. Scribie is proud to associate itself with this noble cause.

Start uploading you files here for quick and affordable transcription service.

Verbatim Transcription Services

Verbatim transcriptionVerbatim transcription is an in-depth and accurate transcription of an audio file. This means the transcription takes into account not only the spoken words, but also the various sounds, the non-verbal communications, and the likes. Needless to say that this type of transcription needs a keen ear and an immense attention to detail. Depending upon how intensive a transcription is it may be classified as verbatim and true verbatim. Each type is important and serves very specific purpose and business needs.

Verbatim Transcription
Between the two transcription types mentioned above, verbatim transcription is less intensive. The transcriptionist catches every word, but leaves out the fillers (words like umm, er, etc.). The transcriptionist also edits out the ambient sounds and the non-verbal communication. This kind of ‘intelligent transcription’ is generally preferred by authors, bloggers, and reporters who need to know about the subject but are not really in need of the extreme detail.

True Verbatim Transcription
This is the next level of verbatim transcription where the final transcribed material takes into account all the details of the audio file. This includes all the ambient sounds, all the pauses, laughter, and the likes. This kind of transcription is ideal for market research interviews, movie scripts, PhD interviews, or any other research. In other words, true verbatim transcription is important in situations where the ‘what’ of a subject is as important as the ‘how’.

If you are looking for a strict verbatim transcription, look no further than Scribie. We offer such service on demand. All you have to do is specify it when placing an order. Upload your file today and enjoy flawless strict verbatim transcription delivered within deadline.

YouTube Video Transcription

Transcription has come a long way. Nowadays, you can have a variety of audio files transcribed into various formats to meet your needs. You also have your pick of companies to do the service for you depending on your needs. However, there’s another type of format that some may not even think about when it comes to transcription.

In this digital age, more and more of us are using videos, whether it’s to save on time or you find it easier than typing out what you have to say. The question then arises, what do you do if you need those words? How can you get your videos, in particular, your YouTube videos, put into word form? You’re in luck because today’s blog post will discuss some benefits of transcribing your YouTube videos and the best ways to accomplish this feat.

Image Courtesy of WIkipediaImage Courtesy of Wikipedia

 

 

One benefit of having your YouTube videos transcribed is accessibility. It doesn’t take much to realize that there are a lot of videos on YouTube. It is believed that more than 1 billion people use the services, with each minute seeing 300 hours of video being uploaded to the site. Google indexes their videos and by having them more accessible that means people with hearing disabilities or from varying countries around the globe can utilize the information. The other side of that is by having your video accessible to more viewers, the higher Google ranks the video.

On top of accessibility, some of you may want to draw more audiences to your videos. If you have a transcript for your YouTube video, it adds search engine optimization (SEO) strength to the video. Whether it is for accessibility reasons or audience draws, having accurate transcription allows for keyword optimization and it means search engines don’t have to rely on your title and description alone to know the content of your video.

Justin Bieber SorryOkay, you can see some of the benefits of having your YouTube videos transcribed and YouTube actually provides a free service to do just that for you. While some videos can be transcribed in YouTube, there are certain limitations, such as the number of speakers and audio quality. Also, if you aren’t computer savvy, saving the transcript into text form could be a little confusing as it gives it to you in an HTML format. Not to mention, the accuracy of this type of transcribing is limited to what it thinks it hears in the audio. The result is that the concept of your video could come off in the wrong light or image.

It is possible to take matters into your own hands. There are countless webinars and tutorials on YouTube and the web that could show you how to do this on your own, but let’s be honest, that could take a lot of time out of your already busy schedule. Not only do you have to transcribe your video, but you also have to research the best way to do it. You may not have the time to do this or even want to do this.

A good option for your YouTube transcription needs is Scribie. All you need to do is provide the link to your video when you select to upload a file and you will get a transcription file with a 98% or higher accuracy. Scribie offers a variety of rates and turnaround times with a variety of extras included in the price such as multiple speakers, speaker tracking, and word documents. Click here to see for yourself! Most other services will charge you extra for those things. Consider Scribie for your YouTube or any other transcription needs today.