If you are part of a marketing team and considering ways to promote your product or service, you have probably considered social media marketing. What’s not to love about Facebook, IG, and YouTube? If your content resonates well with your audience, it can go viral and will have a positive effect on your business. A… Continue reading 7 Ways to Make Your Social Media Content Accessible
It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are more convinced to purchase after watching. Simply put, there is a demand for product videos. We have established why product… Continue reading 10 Simple Yet Powerful Video Editing Apps for your First Product Video
Learn how to add subtitles to your videos for free so that you can make your video content accessible to a larger audience. Whenever you’re creating video content, it takes time for you to conceptualize, write a script, and think of ways on how to make your video effective and potentially viral. Have you experienced… Continue reading Beginners Guide to Burning Subtitles into Videos [Add Open Captions for Free]
As a video professional, you may already know that captions enable your content to appeal to more people. But you might be wondering how accessible your content is. You can enjoy your favorite TV shows like anime with captions that display any word or sound you may have missed. However, people with impairments require accurate… Continue reading Video Accessibility Guidelines and Laws for Closed Captioning
You’ve invested in producing great videos/films. To make sure that your efforts don’t go to waste, you should consider other ways to reach a larger audience and get your message across more powerfully. It’s likely that you’ve encountered “CC” as you use video streaming platforms like YouTube and Netflix. When you see “CC”, it means… Continue reading Open vs. Closed Captions: Which should filmmakers and social media video creators use?
Living in a fast-paced world, your audience loves to consume information as quickly and smoothly as possible. While we learn through various mediums, the audience has a preference for videos. Has anyone ever responded to your question with “LMGTFY” or “Let me Google that for you” when you tried to ask something? That’s because Google,… Continue reading Should YouTube creators invest in video captions?
Videos, when maximized, are often powerful. Who doesn’t enjoy watching entertaining films and educational videos? It can increase your engagement, make information entertaining, and help improve your brand’s visibility. However, to make it more accessible to a wide variety of audiences, you will need to produce transcripts to be able to add captions and subtitles.… Continue reading Subtitles vs. Captions: What’s the Difference?
The test of civilization is in the way that it cares for its helpless members – Pearl S. Buck Whenever you produce content, how do you consider the varying abilities of your audience? How accessible is your content for everyone? Okay, what is ‘accessibility’ in the first place? Ultimately, it promotes access for all, regardless… Continue reading Promote Accessibility Through Transcription
Are you considering Otter.ai (or alternatives) for your transcription needs? Perhaps, you are working with voice memos, meeting recordings, seminars, or other types of audio files. You may opt to record a conversation while using an app to transcribe real-time, or you can have it manually transcribed later on. When it’s time to pick the… Continue reading Otter Voice Notes vs. Scribie: Transcription Service Comparison
Wondering what Google I/O’s 2019 announcements could mean for your business? We follow the variety of developments from major technology players like Google, Microsoft, Apple, and Amazon. We monitor trends to stay on top of the latest and greatest, making sure that we’re in the position to deliver the best transcription service offering. Recently, the… Continue reading Google I/O Announcements: What This Means for Podcasters, Video Producers, and Businesses