Podcasts are everywhere and for a good reason. They’re a fast and effective way to share interesting ideas with an audience. However, with the growing number of podcasts available, they can be overwhelming to sift through if you’re you’re looking for new content. To make it easier, search engines like Google and iTunes have created algorithms that rank podcasts based on how often they appear in their respective catalogs and the frequency with which listeners choose to listen to them.
Podcasts are still relatively new, but they’ll undoubtedly continue to grow in popularity as more people realize their benefits. Over 75% of Americans now listen to podcast episodes weekly! That makes creating a podcast even more attractive than ever before.
But where should you start? Here is why you should include podcast episode transcriptions alongside your audio files? They have several benefits.
Effective SEO
Podcasts are a great way to share your ideas with the world, but they are not nearly as effective as audio recordings in search engine optimization. If you want your podcast to be found by people searching for podcasts, you need to include a transcript alongside your audio file.
The best way to do this is by creating an excellent podcast transcript that contains keywords and phrases that people use when searching for podcasts. However, if your podcast doesn’t have transcriptions, it will be difficult for search engines like Google and iTunes to index it properly. This can result in a lower rank in their search engine results pages (SERPs).
Opportunities for Growth SEO
If you want to grow your podcast, you should include a transcript alongside your podcast episodes. With a transcript, you’ll be able to promote it across the web and increase traffic to your site.
Having a transcript will allow users to listen to the audio file and then scan through the text information, which will provide them with more content to consume.
People Want to Read Transcripts
Before listening to the episode, most first-time visitors to your podcast may prefer to read a transcript to gauge how valuable the content is. The more people who read your podcast transcript, the more likely they will become listeners and tune in to future episodes.
This makes sense because it provides more information and value, but it also allows them to learn more about the topic at hand. People want to read transcripts because they can listen to an episode, but they can’t always understand what is being said. Transcripts allow users to understand the show better and will increase their likelihood of subscribing or becoming a listener.
Wholesome User Experience
Transcripts are a great way to provide users with more value and information. This will make them feel like they are getting their money’s worth and promote the show amongst their loved ones: the more people who read transcripts, the higher your search rankings. A high search ranking can lead to many new listeners and followers.
Audio Hours vs. Person-Hours
The most obvious benefit is that it helps you keep track of how much time you’ve spent recording your podcast. Besides being able to compile stats to show your boss, it’s also a great way to track your progress while recording.
Imagine if you had to do all of the work yourself. That would be a lot of wasted time and effort! However, with a transcript, you can check back on an episode and see how much time you spent in the studio recording it.
A transcript is a great way to provide users with value. This will make them feel like they are getting their money’s worth and promote the show amongst their loved ones: the more people who read transcripts, the higher your search rankings.
A high search ranking can lead to many new listeners and followers. If you want to learn more about podcasting, check out my blog post on the top podcasting platforms.
