Marketing is the beating heart of businesses nowadays. It’s what drives growth and keeps things moving forward. But let’s be honest: staying on top of all the latest trends and ensuring our content hits the mark can feel like a constant uphill battle.
With about 28% of people being Gen Z-ers who keep looking for newer and more attractive content, the demand for fresh content keeps growing. That’s where transcription services come in, like superheroes for marketers. They’re invaluable tools to fine-tune our content strategies and keep up with the ever-changing landscape.
Let us have a look at where we can help you with our 99%+ accurate and human-verified transcription services:
Content Repurposing-
Are you a marketer constantly seeking fresh ways to disseminate content across your channels? Today, much content is being generated as podcasts or videos, but repurposing this content in other marketing channels has become a struggle for marketers.
This is where transcription services play a pivotal role. Transcripted content from videos and podcasts can be posted on blogs, social media, and newsletters. Marketers can seamlessly repurpose video and podcast content into these by transcribing video and podcast content. This not only reduces the manpower required for content creation but also enhances efficiency. Consequently, the lifespan and effectiveness of the content are greatly amplified, facilitating maximum reach and engagement.
Apart from repurposing benefits, transcriptions can be translated into multiple languages, allowing businesses to cater to diverse audiences and expand their global reach without starting from scratch.
Enhanced Optimisation –
According to Claritas, podcasts help uplift brand awareness by 25- 40% based on the industry the brand belongs to. Marketers create a lot of content regularly through podcasts. When dealing with content formats such as videos and podcasts, which demand considerable time and financial investment for production, continuously optimizing them poses a challenge. This contrasts written content, where modifications are comparatively more straightforward.
For marketers, a crucial aspect lies in comprehending content performance and identifying areas for optimization to elevate its quality. Hubspot’s research reveals that 69% of marketers prioritize boosting organic visibility as a top priority in inbound marketing efforts. Utilizing transcribed versions of videos or podcasts enables the incorporation of relevant keywords into meta tags or descriptions, facilitating enhanced content visibility and driving more significant organic traffic to the website.
Today, many artificial intelligence and machine learning techniques exist designed to analyze transcribed text, providing invaluable insights into customer behavior. Marketers can leverage these tools to devise targeted marketing strategies, segment customers effectively, and optimize profits accordingly.
Qualitative Research through Interviews –
Market research requires that interviews or focus group discussions be held with real customers on the ground. While conducting these sessions, sometimes the researcher worries more about noting down the points being discussed instead of managing the direction of the discussion to the right points. Market researchers should focus on the debate and not worry about recording or noting down the key points manually. With a trusted transcription service provider like Scribie, who has helped multiple market research organizations with transcripts of such market research discussions, the researcher can focus entirely on the discussion in real-time. These transcripts can lead to more insights and content ideas based on the discussion threads among the interviewees.
The above points have been considered while building out processes and capabilities at Scribie. We strive to provide the best transcription services, following our vision of ‘AI-powered, Human-perfected.’ Reach out to us for all your content service needs, whether audio or video transcription.
Transcription Services from Scribie –
If you are a content creator, legal group, media house, or anyone looking for a transcription service, check out how we are priced by following this link: https://scribie.com/transcription/pricing. We work on audio and video transcriptions, regardless of content quality. Sign up for our newsletter today from our website and be updated about the new developments in our services.
We have a large team of qualified transcribers worldwide to maintain our promises of accuracy and turnaround time. Order from us for all your transcription requirements.