In competitive industries, mistakes can be costly. This is true for video and audio transcription. And if you come from certain high-stakes environments, the emphasis on quality and accuracy is exponentially higher.
There have been many breakthroughs in accessibility, discoverability, AI, and speech recognition software. Having said that, despite the advancements, it’s unlikely that automation will reach Human Parity (a technical term describing how close AI is to humans in terms of performance) anytime soon.
For Scribie’s manual transcription services, we’ve developed a process for highly-accurate transcriptions and preciseness using a “Super-Human Parity” system.
Discover more about Scribie’s efficient and effective process, who automated transcription is for, and how errors in transcription can affect your industry. Learn the importance of precision, and get inspired by these examples for your transcription use cases, and beyond.
When Automated Transcription Doesn’t Cut It
Automated transcription is an option. However, not every business can take care of editing and quality assurance on their own.
Free, automated transcriptions from other providers typically produce an accuracy rate of 60-80%, resulting in 1 out of 3 incorrect words. Unlike manual transcripts, the machines can’t make corrections based on context, punctuate correctly, add paragraph breaks, or identify individual speakers. This is why you may need human discernment for accurate, error-free transcription.
Scribie developed a Four-Step Process, a strict and thorough manual transcription and QA process. This meritocratic QA system, aka super-human parity system, ensures that nothing gets through the cracks, with each subsequent step accomplished by a more skilled transcriber. As a Scribie customer, you’re guaranteed 99% accuracy or higher, speedy delivery, and more privacy.
Scribie is the only video and audio transcription service provider using the Four-Step Process. Get guaranteed accurate transcripts today!
High-stakes & competitive industries that rely on accurate transcripts
Learn about these scenarios that require the most reliable transcription services. Get inspired by how these examples demonstrate the value of professionalism.
1. Podcasters, YouTubers, and Marketers
It’s a good time for podcasters. Both Google I/O 2019 and Apple recently announced enhancements in podcast search features. Your podcast transcripts play a bigger role in Google Search.
When you come up with your own transcripts (and they’re of superior quality), you enjoy SEO benefits and rank higher on search engine results pages.
Source: NiemanLab
In addition to podcast transcription helping your discoverability and SEO, your audio transcript improves listeners’ experience and shareability. Your audience can easily find sections of your podcast and share snippets of their favorite segments. Podcast transcripts also let you add backlinks and repurpose your content into blog posts.
The same principles are true for YouTube and other forms of marketing.
In other words, if you need marketing visibility, you’ll need superior transcripts to get ahead.
2. Academics
The academic community is a high-stakes industry that requires the utmost accuracy in transcription services. As you carefully execute the scientific method to avoid compromising results, you don’t want a simple typo to ruin your entire study.
Academics use voice recordings to preserve notes, observations, and interviews for scientific papers.
The smallest typo during transcription can be disastrous. Researchers can accidentally publish the wrong findings and propagate misinformation. It can result in grave errors in future published studies, misguided applications in healthcare, engineering mishaps, and more.
Source: Gizmodo
Not to mention, typos can be expensive. NASA, for example, recently experienced the high cost of inaccurate transcription which led to a catastrophic rocket explosion.
Six Degrees shares,
“Some reports attributed the rocket failure to a misplaced decimal point, an extra semicolon or a comma that was entered in place of a period in the coded mathematical instructions that guided the steering systems on board the spacecraft.”
3. Healthcare
Precise and accurate medical transcription services is a leading priority in Healthcare.
Mistakes made during medical transcription can cost medical practices, time, energy, and money. The patient’s medical care and health is put on the line.
Crucial errors include incorrect diagnoses, demographics, terminology, dosage, lab results, operation dates, and omissions.
4. Enterprises/Businesses/Brands
Transcription errors cost businesses millions of dollars each year and compromise relationships with your clients, customers, or partners.
Pricing errors are among the most frequent mistakes in business transcription services. The wrong or missing digit and misplaced decimal point can be an expensive mistake that can be perceived as fraudulent on your part.
Your business could be at legal liability for administering or publishing inaccurate and false information.
Spelling mistakes can influence search engine optimization. One famous example cited by Six Degrees is an eBay auction listing one of the rarest bottles of beer in the world. The typo in the listing cost the brewing company $500,000. The rare beverage ended up selling for only $304 because the seller mistyped the name “Allsopp”.
When it comes to branding and marketing, transcription errors can negatively impact consumer perceptions, as Six Degrees also cites:
“ [Errors] create a lasting impression of carelessness. They can sabotage a first impression, reduce credibility, compromise brand positioning and diminish reputations. They undermine the clarity of branded messaging, create confusion, suggest poor communication skills and convey a lack of attention to detail.”
5. Legal and Government
When drafting legal language, such as contracts or depositions, it is essential to be precise in communication, spelling, grammar, and punctuation. There should be no ambiguity and room for interpretation.
Source: CNN
For instance, a professor found that the Declaration of Independence was actually inscribed with a comma. This punctuation “typo” has resulted in hundreds of years of confusion over the role of government in individual rights.
6. Mass Communication
If you’re a media professional, working in video production, filmmaking, or journalism your work can be misinterpreted by your audience. Communication is powerful and the wrong message can rile up entire communities. Imagine, the captions and translations of your work will be based on your transcripts.
You want to showcase your production with captioning and transcription that accurately reflect your intent.
Over to You
Critical transcripts should be handled by professional transcription specialists, reliable for accuracy and quality. Receive error-free transcripts in different file formats, with a 99% or higher accuracy rate.
Scribie’s video and audio transcription services include a stringent QA system by experts, which involves processing your transcript in four separate stages. Scribie’s trademark Four-Step Process ensures quality, accuracy, and privacy for any business, enterprise, or industry professional.