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0:00:02 Speaker 1: I don’t know. Say it with me. “I don’t know!” Good God, it is liberating! I am a towering mountain of ignorance! I don’t know! We’re taught to believe that everything has a reason. And so we observed the world, we see what happened, and then we defined the thing that happened as the reason the thing happened. But I think a lot of the time, we end up mixing up thinking something with knowing something. This is why it can be so impossible to talk about certain topics with certain people. (more…)
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00:01 Sean Wycliffe: Hi, my name is Sean Wycliffe, and I’m the CEO and co-founder of Dealflicks, and you’re listening to the App Guy Podcast.
00:10 Speaker 2: The App Guy Podcast. Straight from your host, Paul, the App Guy. Sharing his app entrepreneur journey with you for your enjoyment. The App Guy Podcast. And now, Paul, the App Guy.
00:36 Paul Kemp: You’re listening to another episode of the App Guy Podcast. I’m your host, it’s Paul Kemp, and I am here to serve you and bring you some of the best guests I can find who will help you develop your business, help you with your app world, whatever that maybe. So, we often talk to a lot of individuals, but today, I really wanted to focus on social because I have managed to get the attention of two of the co-authors of a book called, A World Gone Social. This is a fascinating journey. I recommend you go and search for it now. All recommended good book stores and Amazon. If you look at it, you’ll see that the co-authors are Ted Coine and Mark Babbitt. Ted, Mark, welcome to the App Guy Podcast.
01:22 Ted Coine: Thank you, Paul. It’s great to be here.
01:24 Mark Babbitt: Our pleasure to be here, Paul.
01:26 PK: Well, you’ll notice first of all that we’ve got two guests, so this is one in every 50 episodes this happens. So, it means it’s already a special episode. So let’s start with you, Ted, maybe you could just tell us a little bit about yourself in a few minutes, and what it is that inspired you to write this book?
01:44 TC: Sure. I have a serial mess as a resume. I’ve been an entrepreneur a number of times. I’ve also worked for other companies, and right now, I’m one of the three partners running switchandshift.com which is a leadership blog, number two most socially shared on the web, and we got number one in our sights, but it’s a friend of ours, so it’s a friendly competition. I met Mark Babbitt, my co-author for this book and partner with Switch and Shift a couple years ago, and I asked him to help me write this book, which thankfully, he agreed because I needed some help fleshing it out, rounding it out, and he certainly filled in my gaps, and I think vice versa.
02:38 PK: Mark, what gave you the impetus to write the book?
02:43 MB: We lived a lot of what’s in this book, both with Switch and Shift in a community that I founded in addition to my work at Switch and Shift called U turn. It occurred to me even as we were building U turn when we started in 2010, how much the world had changed, how it used to be that you had to go get the VC money or starve in a self-funded environment. You had to spend a bazillion dollars on advertising, and now through social, we could start a business, an entire community of thousands of people globally, just by leveraging social media. And unless you went and bought a huge enterprise analytic solution, it was all basically free or nearly free, and it occurred to me, as Ted was talking to me about writing the book, how much that… It hasn’t change just a little bit, but that’s a dramatic change from where it used to be.
03:44 MB: And now, a solopreneurs, a guy working from home, like I do, raising kids, we could all be just as powerful as the well-funded VC backed start ups, and that was intriguing to me, and the more we got into writing the book, the more we found out that not only that was true, but how the little guys had this huge leg up now. They weren’t even… It wasn’t a matter of them, well, now we finally get to compete. They were not just competing in a lot of cases because they were more nimble, because they were more social. They were actually kicking butt and doing really well, and that’s exciting. So, once we dove into the book, it turned to be a whole lot of fun to get it on paper.
04:26 PK: And the relevance for the App Guy Podcast is that we see so many apps now that are built from the social platform. Let’s take the example of Candy Crush, the huge phenomenal Candy Crush that I’ve never played and I’m very happy about that, but I did see it all over Facebook, and they had a very big strategy for putting themselves in the timeline, on mobiles, on Facebook, and getting enormous downloads that way, which then ultimately led to the viral behavior, the traction, and the huge phenomenal success that that was. Are you seeing that more often, I guess not just Facebook, but the other social platforms?
05:07 TC: So here’s the thing about these companies, like take Candy Crush going to the mobile app. People are mobile now, and a lot of legacy companies still aren’t mobile. It’s really remarkable. Whereas app developers are just saying, “Sure, why not? Let’s do it. Mobile’s easy.” I mean, nothing is easy. Let’s not belittle the work that they’re doing, but we can do mobile, and if that’s where people are, done. We’re there. It’s really neat seeing how the people who are writing apps now are getting, they’ve jumped on this bandwagon before the big, established companies even get it. A lot of them still are not very good on mobile. I’m involved very actively here in the tech community in Naples, Florida, and so I have a number of friends who are part of your population. These are people who develop apps. And some of them do it as a full time work. Some of them do it on the side. Some of them do it for fun, and some of them to launch big successful enterprises. And it’s just so fun watching somebody able to sit down at their computer anywhere in a coffee shop, and create something that you used to need an entire huge corporate infrastructure to make.
06:27 PK: Absolutely. Mark, what are your thoughts on that? That the apps being used to really be sold on social media and going viral?
06:36 MB: Yeah. I’ll give you an example if you don’t mind. A relatively close neighbour of mine up here in the Seattle, Washington area in the US. He created an image viewer for the iPhone, and it was just one guy. He’s another guy who works at home. He has three daughters. He never goes anywhere, but he came up with this great solution. And before he knew it, on the strength of social media and blogging and, of course, word of mouth and reviews on iTunes, he got 4 million downloads. It was just one guy in his shop, and he did it all on the strength of social and just getting the word out, never spent a penny on advertising. That’s pretty exciting stuff, and again, that wouldn’t happen in the Industrial Age. It couldn’t happen. We’d all be beating our heads against the wall, against the big boys, and so this is very exciting.
07:33 PK: Yeah, and you’re the appster tribe listening to this right now and appealing to the audience that its incredible that we can actually as solopreneurs have such an impact on life and on the world. One of the big challenges though to both of you, one of the big challenges going forward, is that because there’s low barriers to entry, I mean, here we are. I’m doing a podcast using a Mac and a microphone and working from home. So, we don’t have big production cost anymore, but we do have the challenge of attention and getting people’s attention. From your… There we go… Look, someone’s got a smartphone out. If you need to get that, you’re welcome to get it.
08:19 TC: Sorry, Paul.
08:21 PK: You’re just showing off. Are you playing the game where we have to try and guess the phone?
08:25 TC: No, I was playing Candy Crush.
08:30 TC: Somehow, even though I know better, I failed to turn the ringer off on my phone. I’m sorry.
08:35 PK: Well, there you go. That’s one of the things that smartphones are with us all the time. You’re not gonna get interrupted by a desktop below or anything, but…
08:43 TC: I was really hoping that it was low enough you couldn’t hear it, but, obviously, that was not the case.
08:47 PK: Well, come on. Let’s face it. We’ve already heard Mark typing away on the laptop, and when you’re talking, he’s writing a book, I think, so.
08:56 TC: So, Paul, it’s really funny. So give a lot of talks to audiences. A few years ago, if you see somebody reach for their phone, you might think, “Boy, that’s really rude.” Now, you just have to assume. This is what I tell myself, if anyone is ever reaching for their phone, looking at their phone, and typing into it while I’m giving a talk, I just tell myself, “Okay, this guy is tweeting something really wise I just said.” ‘Cause otherwise it’s just gonna crush your ego.
09:27 PK: There’s a real social etiquette problem isn’t there, I guess, with with phones everywhere and the…
09:32 TC: What you’re gonna do? You have a really good point, which is that because the barrier to entry is so low, on the one hand, that’s really good for everybody who… We don’t need the millions of dollars to get started. On the other hand, it’s bad because there are millions and millions of apps out there, and how do you get through? How do you break through all of that noise in other to get your app discovered by the audience you want? And that really is what I think social can do for you. You build relationships overtime, build a reputation by providing value, be what we called a ‘relentless giver,’ and the people in your audience say to themselves, these are the people that you follow as well as they follow you. They say “Okay. So, this person is providing a tremendous amount of value to me. He’s an expert in something or he’s a really good communicator. He introduces me to the links I need to know, and now, he’s got a great new app out? Okay. I’m gonna pay attention to this person.”
10:37 PK: So, I’m into being very authentic and open and transparent. I love this world that we’re living in where we just almost reveal all the stuff behind the curtains, and the reason I say that is that I discovered this week, and I can’t believe I haven’t found this before, the analytics tool for Twitter. And I don’t know if you’ve been on there, but it shows you, basically, the impressions and the engagement that you’re getting on Twitter. Now, what I was really surprised at is that I’ve had a lot of very popular guests who have huge followings, and you would expect to have very large impacts from their tweets about my show. But when I go in to the analytics, the impressions to their follow account is actually quite low as a percentage, and then an impression to an engagement is even lower. That means that people are just skipping through these timelines and not really engaging with the content on Twitter. Is there anything you can talk to… Ted, maybe let’s start with you. Perhaps talk through your experience with Twitter as you’ve written this book and what we can do to improve engagement.
11:53 TC: Well, it’s really funny. I think people get the wrong impression, especially people who just are not on Twitter at all, and there sure are a lot of them still, especially in the town of Naples where I live in where probably the average age is maybe 70. It’s probably actually higher than that. So, there’s a lot of people who still are not social, or they’re just on Facebook to share vacation pictures or something like that, with their grandkids or something. But the thing that people don’t get is, they say, “Oh boy! You’ve got 370,000 people following you on Twitter. If you just got them all to give you a dollar a year, that would be pretty special.” You know what? Why would they give me a dollar a year? Why wouldn’t I give them a dollar a year? And I certainly don’t have that much money to give to 300,000 people, right? It’s not like that. And the other things is people are not… They’re not on all the time. I check my Twitter feed and just for like two minutes as I’m walking downstairs to get myself a coffee, and then I’m back doing the next thing, so I catch three, four, five tweets. I might click through to one link if I’m on at that time. So, it’s false to say that the number of people following you is the number of people who are going to click through to the links that you share. A lot of them just aren’t there, or a lot them, they look at the title of the link, and they say, “Okay, that one’s not for me. I’m gonna move on.”
13:17 TC: Maybe we should think of Twitter more like a spring shower where there’s rain all around us, and only a few of those raindrops are gonna hit us. And that’s okay. Just kind of go with it. But over time, over a very long period of time, you can get to know people really well. Like for instance, Mark lives in Seattle. I live in Florida. We’ve only physically met twice. So, we met on Twitter. We went to phone. We had Google Plus Hangouts where we got to see each other face to face, and all of that gradually built a relationship where I trust Mark as a real expert in his field, and a very good guy. And over time, we started working with him for business. So, my other business partner and I reached out to Mark when we needed some intern help, and that’s kinda how we started working with him with Switch and Shift, and then later, we brought him on as a partner. It wasn’t putting out a tweet: “Hey, who wants to be a partner on this company that we have?” And Mark raised his hand out of the 10,000 people who also raised their hand, and we chose him. That’s not how Twitter works, and it’s something that a lot of people just haven’t wrapped their heads around yet unless they’re immersed in the medium.
14:37 PK: Yeah, Mark. Do you have any thoughts on the way you use Twitter and to help us use Twitter better?
14:43 MB: Yeah, I think… Here’s what it comes down to. It comes down to social proof, and I say this all the time to the point Ted gets tired of hearing it, but what we say about us is marketing. What everybody else says about us, and, hopefully, it’s positive, is branding. And I think what people have done is they’ve taken, not just Twitter, but also Facebook, and now the publisher system on LinkedIn, which is just a spammy mess that I refuse to even participate in, it’s all about me. And its all about wanting you to read my content or buy my product, and we don’t talk like that in real life. Paul, if I ever came to Dubai and had a beer with you, I wouldn’t ask you to buy something first, right? I wouldn’t…
15:37 PK: You would if you’re English.
15:40 MB: See?
15:42 PK: Can you get me my beer, please?
15:44 MB: Yeah, that’s true. The beer, the beer. Good point. Life doesn’t work that way. In a lot of cases, especially the big companies, which is why the small nimble groups seem to get it so much better, they simply replace social media with another broadcast mechanism. We say in the book, more social, less media. And it’s because people… You can’t just stop buying ads on your favorite television show or your favorite cable network and replace that with bombarding people with tweets. It just doesn’t work like that. And so, it takes time to build relationships, and it takes time to build the social proof, and it takes time, especially for us little guys, it takes time for us to develop the credibility where people want to talk about us. And they talk about our apps, they talk about our business, they talk about our customer service and our brand and us personally. And those are the tweets, if you look at Twitter analytics, those are the ones that really find an audience, where people will go, “Yeah, I read that book too” or “I’ve used that app too.” And it works, and its great, and then it snowballs. But it’s not the broadcasting tweets. It’s not the me, me, me tweets that help you find engagement. It’s when people are genuinely interested and care and are championing your brand.
17:09 PK: So Ted, Mark, this is very powerful stuff because, I’ll explain what I’ve done over the last year for… I mean, I’m speaking specifically about Twitter ’cause that’s one I tend to use a lot more than I used to. So, I have turned off all those automatic RSS feeds that go into my tweets. I turned off all the auto posting, the buffering, anything that’s sending out sort of automated stuff, that’s all been turned off for at least a year now ’cause I was doing that to promote my apps and my businesses. I only try to engage. So, I’m engaging with all my fellow guests on… And I’ve put them into a manage list, and I make sure that if they’re promoting stuff, and they’re asking for help that I’ll re-tweet, and I’ll help. And what has been amazing to me is that… Even New York’s Time’s best selling authors are sending out stuff, tweeting it, and they’ll only get one tweet, and that’s from me. So, it just shows you, especially to the listeners now who are listening to this, you can engage and help out some very influential figures in the world just by simply helping them fulfill their needs, and then, ultimately, I think that will come back.
18:25 TC: No, it’s true. A lot of the people that I have met along the way, I don’t pay any attention to whether you’re somebody with a million people following you or with three people following you, who cares? Have you got something interesting to say? Have I noticed it at that time? That’s the only thing that matters. Am I online when your sending it out? If I am, if I catch it, and it’s interesting? Sure. Then you’re providing me value, and the whole thing, I think one problem that a lot of these people have without knowing any names that you’re discussing is they have this industrial age mindset of: “I’m the expert, so I’m going to broadcast my opinion and latent everyone else. I don’t need to follow them back. I don’t need to engage with them in conversation online. I don’t need to really lower myself to their level and treat them as a peer or anything like that.” And those people are the ones who have no traction on social. A lot of brands do it, a tremendous number of professors do it, which is just… It’s just, it’s a shame ’cause a lot of these professors, and I’m friends with some of them, and they’re really, they’re valuable, they’ve got valuable things to say, but they don’t say it in a way that makes people want to care.
19:40 PK: So, Mark, here is one of the themes, the big themes coming out of my show. You’re episode 137, so we’ve had a lot of interviews. The big theme is that social media is a little bit like TV channels. When they first came out, there was only one, two or three or a handful to choose from. And then as the industry matured, there became a lot more choice, and there was a complete expansion of what’s on offer, and that’s what’s happening with social media. So, for example, we had a recent guest who has 1.3 million likes on Facebook, and all she’s doing is an app that is posting cute little pictures of kittens and cats. Thankfully, getting all that rubbish off of Facebook, but the point I’m trying to make is that there’s an opportunity here for app developers to almost specialize in something specific to people’s needs like their interests, and then create an app or a community around that and then have them share as many, for example, cat pictures as they like between themselves because that’s the community. Do you feel that that’s an opportunity for app developers, Mark?
20:55 MB: Well, I think we should invent that. We should call it Pinterest.
21:00 PK: There’s a good idea. Yeah.
21:03 MB: Right? ‘Cause… I think you just described Pinterest. No, I mean the niche is everything, Paul. The niche is… We can’t be everything to everyone, and it’s funny. I mean, think about little things like cupcake shops in New York, right? I was just in New York City, and that’s all anybody was talking about was their favorite cupcake shops. It’s like, really? Cupcakes? That’s the topic? But you just never know. Kitten pictures, puppies, babies, cute babies, or in the [21:36] ____ case really ugly babies. You have to find whatever your niche is and serve that niche really, really well. And as you know, you can’t just blast out stuff about your app all the time. You have to show how people are using the app, and I’ll bet that’s one of the things the kitten app is doing really well is, is she is engaging with the community that’s using her product, and my guess is, I don’t know her, I don’t know her app, but I’ll bet you that beer we just talked about, that she is really, really good at engaging with the people that are using her tool, her app, and that’s what’s setting her apart from every other app out there.
22:19 PK: Yeah, actually, Ted, this one’s for you. One of the things that came up, and we didn’t really spend enough time talking about it. I think this is a good opportunity is the democratization of the timelines because some of these big social media platforms like Twitter are really dominated by the big influences. The Justin Biebers, the people that have huge followings, and they tend to then… Also YouTube. It tends to be the people with large subscriber bases that get into the top, most popular. And so almost, it’s harder as solopreneurs to crack that viral nutshell because you’ve got these really competitive, the big players. Her belief, for example, this was an app called Klooff, was that there needs to be a fairer way of democratizing the time line so that everyone gets the same sort of shout at getting into the time line rather than just the big players. Could you speak to that point?
23:26 TC: Well, here’s the thing with… Whenever you bring famous people into any environment, they’re just gonna dominate. If you’re a movie star, you’ve already been in everybody’s living room on rent to own or what have you and… Sorry, not rent to own, but instant video, that type of thing. Everyone knows who you are, and so then you jump on a social media and then boom! There you are. You’re famous, and you’re getting all the… I wouldn’t say getting all the attention though. Sure, Justin Bieber is getting attention from Justin Bieber fans, but I have never seen a single tweet by that guy. I don’t even know what he looks like now that he’s a little bit older.
24:07 TC: I think he used to be blonde. I don’t know what he is anymore. So, the thing about social is, there is a bit of democratization already. Now, for instance, there are millions and millions of people on Twitter. It’s just my favorite, so it’s what we keep going back to. It’s Mark’s favorite as well. There’s millions and millions of people on there. But, in the leadership space, there’s only a few hundred of us that really are constantly on there talking about leadership. In the app space, the people who are giving tips on building a business, building apps, my guess is there’s probably only a few hundred of you or maybe even fewer. And the kittens pics, okay, they’re very very popular. But the people who love kittens all flock to a single spot where they find each other. We do this on Twitter through hashtags. We do it on Facebook through the pages that we set up. LinkedIn, Pinterest, Instagram, you name it, we can filter these things.
25:08 TC: So, if you’re mixing in the general population, never mind, you get lost in the noise. But, with this… I forget the name of the guy who coined this term, “the long tail.” The long tail is, okay, there’s gonna be a few people who’re in the mainstream and dominating it, but the long tail is the specialist, the niche players who carve out their little niche, have their very popular following, and that’s why… I don’t know any mommy bloggers, but there are people who don’t know me, but they sure know mommy bloggers. They find each other. That’s what you have to do when you’re trying to break out into a different environment, make your own home. And I think it’s really important not just to stand for something clear and something important, but to also make sure you do not stand for anything else. So, if you’re the app that makes math games for school kids, don’t make anything except math games for school kids unless you have dominated that, and now you’re ready to branch out into some other educational products for school kids. That focus is how you make your name.
26:21 PK: Mark, let’s just pretend that we are that app developer who’s created math games for school kids. Yeah, let’s take that as an example. What tips should we be… Could you give us we should be doing right now on social? Are there any new platforms we may not have heard of? Perhaps you can give us some insights into how best to tap into this social world.
26:43 MB: I think there’s probably two segments to that, Paul. One is, we have to find out where our audience sits. If we’re Twitter people, and yet our demographic is mostly on Facebook and Reddit, then we’d better figure out Facebook and Reddit really quick. And it’s not as hard as it sounds, right? I mean, people used to say, “Oh well, all the college students are on Facebook.” That’s not true any more. It’s really niche dependent. But if you have a product that’s a little bit more maybe rebellious or subversive, then maybe Reddit is the right choice for you, or a Facebook community that speaks directly to that audience is the right move for you, or starting a Twitter chat might be the right move. So, that’s the first thing is, we have to find out where our customers are now, and then we have to go there. We can’t start a big social media campaign and hope people will find us, we have to go where they are.
27:43 MB: The second thing is that we have to find the people that are using our app now. The parents of the school kids, the school kids themselves, the teachers, the administrators who bought the product for their entire school, we have to get them to champion our product for us. We have to do testimonial branding. We have to get them involved on social. If they’re not by the way, we can’t say, “Hey, Mr. Principal, you just bought $30,000 worth of our app for your entire school district. Would you please get on Twitter?” And if they don’t have a Twitter account, of course, the answer’s gonna be, “No.” So, it’s like hiring. It’s really like hiring. You have to find the person who loves your product, but you also have to find the person who can translate that level of your product into an ambassadorship on social media, and it’s not easy. But once you find those five or six or 10 or 12, pretty soon it’s 18, 30, 50 ambassadors of your product, now they’re talking about you, and you’re not, and that makes all the difference in the world.
28:46 PK: Yeah, what I’m thinking of is hustle, and that word keeps coming up on this show. You have to hustle for it. A lot of these apps that are very popular now such as Airbnb, they were literally… Airbnb is a world phenomenal app, and they were knocking on doors in San Francisco at the early stages. ‘Cause I think that many of us as app developers are told that we have to scale, and we have to do that. But there’s no point in scaling if we don’t have the people that you say, the ambassadors, the people promoting our product. So, almost reaching out to those people individually, finding out where they are and then creating and turning them into ambassadors for the product. Should we incentivize them, Ted? Is that something we should do, incentivize those people?
29:31 TC: It’s really funny you should ask that because I’m of two minds. One is that you want to make sure that the people who are ambassadors are not just showing anything that will pay them, right? And the other thing is that can get very expensive very quickly if you were to try. But the other thing is you have to be fair. If you’re a company that has budget, and you’re not paying people to support your brand, at what point are you taking advantage of them? So, there’s that thing. I’ll let everyone walk their own moral path. As far as compensating people, sometimes, there are people… Fortunately, this world is full of people who just love to share a good thing, to tell their friends a great tip that they found.
30:18 TC: Getting people like that to fall in love with your product, speaks to me a lot less about paying those people and a lot more about creating an awesome product, and your first app may not be awesome. It may just be okay ’cause you’re learning, and your second app might be really good. Your third app might be technically proficient, but not very intriguing. But the thing is, are you learning app development? And are you learning marketing? ‘Cause you’re in sales, if you’re a solopreneur or a small business entrepreneur, no matter what, whether you want to be or not, you’ve gotta market and sell your products. So, are you learning that stuff? Are you moving forward? And most importantly, are you creating something of high value for the people that you’re trying to serve? You do that, you’re already halfway there. Airbnb is not a famous app or a famous brand because they marketed a lot. They’re really great product, and people have come to love them. It’s a good idea. That’s why they’ve succeeded.
31:28 PK: Yes, and it’s almost like, I guess, there’s a balance between creating a great product, but also just getting it out there and marketing. Before we bring this to an end, ’cause we’re getting towards the close of it, I’ve got to talk about another issue. Mark, maybe I’ll pick this up with you as well. Is that… And this is come about because of all the guest interviews that I’ve done over the time that I’ve been doing this podcast: Facebook. Now, Facebook was a wonderful way of building a list. About a year ago, and I think earlier this year, they changed the algorithm, made it very hard to get your status updates in front of your fans. Have you noticed any changes and perhaps you can us give some guidance on what we could be doing with Facebook to really negate some of these algorithm changes?
32:22 MB: First of all, a disclaimer, I have always hated Facebook.
32:27 PK: [laughter] That’s not a disclaimer.
32:32 MB: Yeah. Well, maybe. Yeah. You’re right.
32:35 PK: I thought you were gonna say you owned some of the shares.
32:37 MB: Well, you said you were using… No, that would be disclosure. No, this is… Facebook’s a tough one and here’s why. Facebook was built on communicating with our friends. And then, Facebook went public, and they needed to drive revenue, and they need to have a return on investment, and they stopped allowing us to communicate with our friends. And now to communicate with our friends, we have to pay money, and if you are a brand, and you’ve worked hard over the last ten years to build up 2.1 million likes on Facebook, then Facebook has said that they’re only gonna allow you to talk to 6.5 percent or whatever the number is, of them at a time, unless you pay us money, and I find that a little less than ethical. Everybody needs to make money, I get that. I don’t fault them for that, but it just seems like they let us build a house on their land, and then they took the land away.
33:38 MB: And so, I’m not a big fan of Facebook, but to answer your question, if you have even just a little bit of money. A startup friend of mine, studentlinkup.com. He’s in the middle of getting funding right now. He got over 200.000 likes for his product before his site ever launched. All it was, was a landing page, and he did by spending about ten dollars a day on Facebook apps. 200,000 likes for ten dollars a day. So, there is a way you can do it. You just have to open the purse strings a little bit to make it happen. But, it works, and it’s working for many, many brands now. Look what Red Bull is doing, Coca-Cola, even Bank of America, despite, here in the US, despite the fact, most people hate Bank of America, they’re still doing a lot of work on Facebook, and they’re turning people around. They’re turning angry people into customers, and they’re doing that by spending money and changing their brand image through social media. So, there is a way to do it. It’s just not like how it used to be.
34:46 PK: Yeah, I would just…
34:48 TC: My advice on this…
34:49 PK: Sorry Ted, go on.
34:50 TC: Yeah. That’s okay. I’m sorry. My advice on this, is just… And I know that I am really extended on Twitter, like if somebody just pull the plug, and there was no Twitter tomorrow, I’d be really disappointed because I am very… I’m like a lobster, a New England lobster with one big claw or like a crab, one of the claws is really big. My big claw is Twitter, and then the rest of the social media, it’s not like I’m not engaged in them, but I’m less established, right? If it went away, I’d be in trouble. If it switched the rules, the way Facebook did, boy, I’d be really, really put out, as Mark was pointing out, because they changed the rules, after I’ve already invested in their game. I think anybody who invests in somebody else’s social platform or any other type of platform for that matter, you’re really putting yourself out there. You’re opening yourself up to potential victimization down the line.
35:46 PK: Yeah. And I wanted to appeal to the audience, and I will speak to the both of you as well because I think there is a way of attracting. I mean, the most important thing is getting people off of your Facebook and get their email addresses because then at least you have the ability to send them a newsletter and to communicate with them directly, and you’re not going to be… Succumb to this algorithm and timeline status. So, to do that, we have interviewed a guest, he was on a few shows ago, who has this very clever way of running give-aways. And in fact, ironically, the give-aways were created by the guy who invented Facebook Timelines, a guy called Noah Kagan. And he came up with this contest software. So, it’s a way of running give-aways on Facebook, and then people have to then go to the give-away page, enter their email, and then enter the contest. And then there you go, you’ve got their email, and you then have, I guess, approval for communicating with them directly. Have either of you come across this working, this give-away type of strategy to get emails?
36:57 MB: Well, I’ve heard of similar programs, and I gotta tell you, we love them. In our book, Ted and I talk a lot about digital share-cropping. And what you’re talking about, Paul, is avoiding that. And everybody who’s familiar with the share-cropping term, you know that that’s a farmer that grows his crops, but doesn’t own the land. So, if the landlord, if the landowner wants to use that land for something else, all the work the farmer has done all those years is gone, and that’s what happens when you build the backbone of your business on one social platform or another. If the rules change, you go the way of the share-cropper. You have no say. And what you’re talking about, by making the direct connection, by engaging, by getting their email address, by getting their Twitter handle, by communicating with them, you’ve gone from using Facebook as a share-cropping site to a lead generation site. And that makes all the difference in the world.
37:59 TC: Yeah, it’s absolutely… I think that your guest is really savvy. Another thing that people can do is establish their own website, and then do it there. So, for instance, at Switch and Shift, we have a give-away. You sign up for… You subscribe for a newsletter, you get a free… Which you have to give your email to do that. You get a free white paper as a kind of thank you. You don’t just say “Give us your email.” Some people might do that, but most will not. I certainly will not. But give me something of value, be it a chance at winning in a contest, which is great, by the way, it’s great to get people to vote more than once in that type of thing. Run a contest, give away something of value to them, but not of expense to you, something like that, absolutely.
38:54 PK: Yeah, so that… Just wanna appeal then to the appster tribe listening, if you do have a following on Facebook, and you’re worried about that, just think about how you could actually pull those emails and at least communicate with your audience directly. And, Mark, I love that phrase, the “share-cropping.” I think that’s… “Digital share-cropping” as well. That’s really good. I’m gonna make a note and use that in the future. We’re getting to the end now, is there any… Mark, Ted, before we say goodbye and ask for your contact details, is there anything here you’d like to say as final thoughts? I guess I’ll leave it to who wants to go first.
39:33 TC: Mark?
39:34 MB: I’ll go first this time. One of the things that we found as we were writing “A World Gone Social,” Paul, was how important it was to grow our inner circle, to grow our social influence, not among a quarter of a million followers, but like Ted alluded to earlier, whatever the number is, if there’s 20 people developing apps from home, then you need to become known as one of those 20 people. If you’re one of the 200 people that develop Mac apps for students, K through 12 students, then you need to know everybody else that does that too. And pretty soon, we become part of our own circles, and in the book, we called this “Ordinary Person, Extraordinary Network”, OPEN. And that is, especially for the smaller groups that don’t have the big budgets, that’s the key because you wanna be top of mind. Whenever somebody’s talking about your niche, you need to be top of mind.
40:38 MB: And if you don’t know everybody else who’s doing that, and if you don’t build relationships even with your competitors… Even with your competitors, you must know those people. You must know their strengths and their weaknesses because you never know when an opportunity might come along to work with a competitor because you happen to know something they don’t or their secret sauce is different than yours. You have to build those relationships way before you need them. So, that’s my closing bit of advice, is you have to grow your inner circle. You have to develop your own open network, and it’s gonna pay off in spades.
41:14 TC: And if I can just add to that, that’s absolutely, completely true for somebody who’s on their own. That comes… OPEN comes from Section Two of our book, where we talk about how large companies are actually at a disadvantage. The first chapter, that section is “The Death of Large.” And in each chapter, we focus on one kind of poster child for the… One example company. In that one, we talk about Growth Hacker TV. There’s only… Three partners own this company. Speaking of stay-at-home dads who also run a company, this guy, Bronson Taylor, who’s one of the founders and does all the interviewing for this, he works maybe two hours a day. But he’ll be sitting there looking at his phone while he’s talking to me having an interview or what have you. And “Oh, yeah. I just made 29 dollars,” again and again and again because people are signing up while he’s not working. We talk about how the nimble and nano corporation… Nano is the term we use for the little, tiny corporation that kind of gets bigger as the work is necessary, and then smaller again, moves on to the next project. That is something that I think is “the” move for the future. So, people who are sick of working for “the man,” really… How much longer are they gonna have to do that?
42:41 PK: Well, this is… I’ve got to bring this to an end, but what a fascinating discussion. I recommend everyone now, go out and buy the “A World Gone Social.” Mark, how can we best reach out and connect with you? What’s the best way?
42:57 MB: Well, you can certainly find us on aworldgonesocial.com and also on switchandshift.com, and we encourage everybody, Paul, don’t just come to the site and look around. Take a look, find something of value, contribute to the conversation, reach out to Ted and I on Twitter. We’re there quite a bit or Facebook or LinkedIn, but continue the conversation because that’s how you get known. So, find us, yes, but talk to us. Let us know what you’re thinking, contribute to the circle that we have, and pretty soon, you’ll be in that one.
43:33 PK: Yeah, and I just want to reiterate on that, Mark, because I didn’t know either of you two, and I reached out to you, and you very kindly said yes to the interview and… I just think everyone can do that. Don’t be too scared if you’re listening to this now, and you’re thinking about approaching someone that is an influencer in your world. Just go and reach out to them because we’re all inter connected. It’s amazing, and the worst that can happen is you get a “No, try me again in a month,” and I just feel that not enough people do that. So, Ted how can we best get in touch with you?
44:07 TC: Well, okay. So, Mark told you where to find us through aworldgonesocial.com or switchandshift.com, and I’m always on Twitter. So you can find my Twitter profile which is Tedcoine… My name is my Twitter handle. But, what you said is absolutely true. I will talk to anybody for an hour about me! Are you kidding me? Who wouldn’t do that? So, if you want to…
44:34 TC: I’m half joking because I actually don’t find myself that interesting. I’d rather talk to other people about what they’re up to; that’s how I learn. But…
44:44 PK: One of the things that I’ve got to confess is that the reason I’m doing this podcast, and it’s daily, is because I just love talking to people, and I actually get a really high conversion rate on those emails that I send out to invite people to be on the show. And it’s just… Compared to a few years ago when I was using LinkedIn to try and sell an app or build an app or try and sell something, I mean, you get no response, but what I found is people are very willing to come on the show and to just share ideas, and it’s just a fascinating way of learning. I mean, I’ve learned enormous amounts, and my network has grown exponentially over the year that I’ve been doing this. So, yeah, that’s one of the reasons why I do it because people say yes.
45:33 TC: So, Paul, it’s just a savvy way to do business. Obviously, the more people who are listening to your pod cast, then the more people are gonna say yes because when they have something that they want to get in front of a larger audience, they’ll want to be on your show. So, this is a self fulfilling virtuous circle where you’re providing value by providing your audience, your audience is experiencing value by learning from these great minds that you have, and the occasional guys like Mark and me, as well, and then…
46:06 PK: Too modest.
46:07 TC: Everybody… There’s not a single person who does not benefit from this. You’re getting people coming to your website where then maybe, yeah, you can sign them up for your email list or something like that…
46:22 PK: But, Ted, I also need to confess as well that in a years time, when we have seven million downloads, and one of the big things about pod casting is people go back to past episodes and re-listen to those. So, of course, that’s when I’ll be coming to you and saying, “Yeah, I’ll just be charging for you to get in front of my listeners,” and do what Facebook did.
46:42 MB: See, that’s the virtuous part of the circle right there. That’s an entrepreneurial mindset. I love it.
46:48 TC: Exactly, and then we’ll say, “Oh sure! Yeah, you just have to pay us a $100,000…
46:54 PK: For the next interview.
46:54 SW: The time we gave you.
46:56 PK: Actually, it could work in reverse, can’t it? You could… I can have like this real big flow of podcast listeners to the show in the past, and then you could just phone me up one day and say, “Hey! You know that interview we did? Now, we’re gonna charge you for royalties on playing it.” So…
47:12 MB: Paul, you don’t know this, but you just inspired 1,205 app developers to start their own podcasts.
47:18 TC: Oh, yeah, seriously. But the thing is, what we were joking about is just such bad karma; it’s not worth it. It’s not worth it for anyone involved. It’s a really good way to trash your reputation. I guarantee you someone will try that, but most will not, to their benefit.
47:35 PK: Yeah, so there you go… Let that be a lesson. Do not do what Facebook did and…
47:39 MB: Yeah, that’s right.
47:40 TC: Well, seriously! It’s not… At some point, Facebook could become the next MySpace. My understanding is MySpace still exists, but I haven’t run into it. So, there’s nothing written in stone that says we will always be on Facebook.
48:00 PK: Well, and Ted, how do we reach out to you? What’s your… You said your Twitter handle, didn’t you? So, I think we’re…
48:06 TC: I think the best way is visit aworldgonesocial.com. All of our social connections are right there. So you can go from there to Twitter to LinkedIn to email. And we’ll be very happy to hear from you.
48:24 PK: Well, it just leaves me to say to the both of you, I’ve loved this. Every minute of it. I was a bit worried about being interviewing both of you at the same time, and it’s worked out great. And as three work from home dads, we’ve managed to go through the entire episode without talking about our kids, so we’ll save that for the other show.
48:40 MB: And only one phone call.
48:42 PK: Yeah, only one phone call.
48:43 TC: That’s right.
48:44 PK: Maybe that was Mark ringing Ted there. Just to show off. Okay, great. Wonderful. Thanks for joining us on the App Guy Podcast. All the best with your book. If there’s anything we can do as an appster tribe or podcast listeners, we can help you out. So, all the best with everything that’s going on.
49:04 MB: Thank you, Paul.
49:05 TC: Thanks so much for having us, Paul. It was a blast.
49:09 S2: Thank you for listening to this podcast. Stay tuned for the next episode. If you want to be a guest on the show, or suggest someone, then please send an email to email@example.com. The App Guy Podcast.
00:01 Speaker 1: Welcome to another broadcast of Boomers Plus Radio, the Internet program that serves your generation. You may be part of the lucky few generation, a baby boomer, or a child of generation X. But Boomers Plus Radio wants to bring you the memories of old, the events and problems of today and of the world to come. And this, we’ll do using correspondents located throughout Central Florida and The Villages, as well as with our associates at www.villagesactivities.com. And if you or your organization have an event or a story that our audience would appreciate, don’t forget to let us know by emailing us. Your announcer today is Don Howard.
00:50 Mark Newhouse: Welcome to Boomers Plus Radio: Adult Spoken Here, and I’m your host, Mark H. Newhouse, the author of “How To Sell Your Books Checklist” and this is our co-host, the very charming Lois Podoshen. How are you, Lois?
01:03 Lois Podoshen: I’m fine, thank you.
01:05 MN: And what is the name of your book?
01:06 LP: It’s “Trying On Bathing Suits and Other Horror Stories.”
01:10 MN: And Lois, what I love about you is you can take the simplest thing and turn it into a horror story. So, what have you been up to lately?
01:17 LP: Well, I have been playing Mahjongg.
01:20 MN: Oh, no. My wife plays Mahjongg too. [chuckle]
01:23 LP: Well, I have to admit that until seven years ago, I didn’t know a bam from a crack.
01:30 MN: Well, I still don’t know a bam from a crack.
01:32 LP: Well, I…
01:32 MN: There’s only one crack I know, and that’s a butt crack, but we won’t talk about that.
01:35 LP: Well, after playing it for several years, I’m still not sure I know the difference. So I’m giving it my best shot. But what I found is this is a very very popular game for retirees, mostly women, although we see some men playing.
01:52 MN: You’re kidding me. You actually had men playing Mahjongg?
01:54 LP: Absolutely.
01:55 MN: To me, that has always been the opposite of the sexist game. I mean, I’ve seen women standing in line for an hour…
02:01 LP: Yes.
02:02 MN: To play Mahjongg, and there’s not one man there.
02:04 LP: However, that… I believe Mahjongg started in China and it was actually a game for men. They smoked opium and they bet on the games. So, look how this game has changed from being a game that men actually were… Where it was a betting game and they were smoking opium and now we have women playing it and we think it’s a women’s game and that’s just really not true.
02:31 MN: How do you think that happened? I don’t have any idea how that happened?
02:34 LP: I don’t know. I think…
02:35 MN: Maybe it’s the pretty little tiles.
02:38 LP: The tiles can be very beautiful, yes, especially the flowers that have gorgeous little designs on it.
02:43 Speaker 4: There’s only one thing you have to be careful of. If the tiles are made of ivory, you better look out the windows before the FBI comes in and confiscate it.
02:51 LP: But the old sets made out of ivory are absolutely gorgeous. Of course, some of them have yellowed, but even through they’re yellowed, they’re really really beautiful.
02:59 S?: What are the new ones made out of?
03:01 LP: Probably plastic. Maybe…
03:04 S?: She said plastic, folks.
03:05 LP: Plastic, but I didn’t realize that it was a game that really gets very emotional for many people. To me, it’s just a game, but there are many people that take it extremely seriously. There’s a lot of people that play for money, and there are people that are such serious game players.
03:33 MN: Do they hide tiles up their bra?
03:35 LP: No, no, no, but there are times when I’ll look at my hands and I wish I were playing scrabble where you get a chance to throw your tiles in because most of my hands look like I need to throw them away.
03:49 S4: Alright. Now, I’ve never understood the object of this game.
03:53 LP: Okay.
03:53 S4: How is it different than, let’s say, playing cards?
03:56 LP: It’s different because you have a card that changes every year and the card has different hands that you can play.
04:04 MN: Is this the one my wife spends like $15 a year on or something like that?
04:07 LP: The card, I believe, is only eight or nine dollars depending on whether you want the big print version which I do.
04:16 LP: It cost me an extra dollar because I’m old and can’t see.
04:21 MN: You are not old. You’re charming.
04:23 S4: Oh, I don’t know. Years ago, my first wife, she used to play Mahjongg, she was only in her 20s.
04:28 LP: Yeah…
04:29 S4: In the Bronx.
04:30 LP: Well, people here think I’m a little weird because my mother never played, my grandmother never played. I really was not exposed to it and most women tell me… Well, their mothers played and their friends played and I never had that experience.
04:45 MN: Well, how often do you play?
04:47 LP: I play every Monday afternoon and I play every other Tuesday evening.
04:52 MN: Okay, and you play with the same people all the time? Or do you play in a tournament or… How does that work?
04:57 LP: No, I play with the same people all the time, and honestly, I’m not good enough for a tournament.
05:05 LP: Try as I may.
05:06 MN: Look, most card games have a lot of luck involved. Now, is Mahjongg any different?
05:12 LP: Yes. There certainly is luck. If you pick the right tiles, that’s great. We’ll see.
05:18 MN: Thanks, Lois, for sharing with us all about Mahjongg.
05:32 MN: Lois, I’m very happy to introduce to you Professor Birdsong who is a law professor at Barry Law School right here in Orlando. On April 7, 2014, Leonard was awarded the Professor of the Year by the Barry students for upper level teaching at the Barry Law School.
05:49 MN: How are you, Leonard? How’s everything going?
05:52 Speaker 5: Mark, I’m doing fine. Thanks so much for having me. It’s been quite a school year. It’s coming to an end now, and I got quite a surprise at the end winning that award. I was very honoured that students thought that much of me. In my younger days, I was a federal prosecutor in Washington, DC. In Washington, DC, you do the local crime and federal crime, so I got involved in bank robberies, prosecuted drug deals, prosecuted murders. Later in life, I was defense attorney in Washington, DC, and now among other things, I teach criminal law and white collar crime, and immigration law. And I write humours books on criminal law, that was called “Professor Birdsong’s Weird Criminal Law Stories,” volumes one through six now. That is all…
06:38 LP: Yeah, I was very intrigued by the titles of your book; “Weird Criminal Law,” and “Weird Stories from Way Out West.” How did you get involved in “weird” stories?
06:50 S5: Well, all in Washington, DC, I used to do some radio. It was a middle-of-the-night type radio, overnight radio, and there was a guy that wrote these, or found these weird stories from around the world and put them in the city paper, and he told me that I could use them on the air if I wanted, and sometimes I did, I’d read these kind of stories. So in 2008, when I started a blog for my students, I started looking for some of these weird stories, but I just limited myself to criminal law stories. They’re the kind of stories that it’s more that the dog… “The man bites dog”, I mean the kind of stories that you don’t really expect to happen.
07:35 S5: One of the ones in the “Way Out West” story that you mentioned, there was a lady down in Texas, doing some yard work one Saturday morning; it was a windy day. She loved gardening, and she saw a snake in the garden; she was frightened, she called her son and said, “Could you kill the snake?” and the son said, “Yeah.” He threw some gasoline on it and lit it on fire. The snake of course, was in agony and wiggled into a brush pile that turned into a wildfire that ends up burning their house down.
08:05 MN: It burned down the house down?
08:07 S5: It burned her whole house down.
08:09 LP: Oh my God.
08:09 S5: And again, I don’t know if this is some kind of poetic justice or not, but these are the kind of stories.
08:16 MN: But…
08:17 S5: And here’s another one, this one comes out of Louisiana. We sometimes wonder, why do people do this kind of thing? A woman got into a taxi, one afternoon, in a small town, Covington, Louisiana, and demanded that the driver take her to Michigan. We don’t know why she wanted to go to Michigan, or where she wanted to go in Michigan. This is more than 1500 miles from her town in Covington, Louisiana. The driver refused to take her anywhere. They began to argue, and she completely disrobed, leaving all her clothes on the side of the road, slid into the driver’s seat and raced off in the taxi, completely naked.
08:54 S?: Now that’s my kind of passenger.
08:56 LP: Yeah.
08:58 S5: The driver called the police, and after a brief chase, she was arrested, and we suspected she was impaired in some kind of way.
09:06 LP: That’s about right. [chuckle]
09:08 S5: Those are the kinds of stories that I find, and I would put these on my blog and my students love them. There are just a lot of them; people do silly things. When I was a prosecutor many years ago, I’d tell about the story of a bank robber who was dyslexic; he couldn’t spell very well, but he wanted money; went into a bank, he had written a note; he wasn’t a very good speller; the note read, “This is a rob. I have a pen. Give me mon.” Of course the teller laughed, [chuckle] and rang the alarm. He ran out and was soon arrested. He still got prosecuted for attempted bank robbery. People do these kinds of things.
09:44 MN: Well, everybody has weird things that happened to them, but you’ve made sure of a hobby of collecting these. How do you go about doing that?
09:52 S5: Well, one thing, I still read newspapers. I also have an app on my telephone that gives me a newsfeed for about a 100 news outlets around the world and it’s sort of a hobby. I just collect these stories, the funniest ones I find, and re-edit, and put them on my blog. Sometimes I put a funny little kicker line to them. It’s just a hobby, it started out as a hobby and it’s something I enjoy doing, and since the students liked it, I continued it.
10:17 MN: For our listeners, what’s the URL for your blog?
10:21 S5: It is www.birdsongslaw, no apostrophe, BirdSongs, with an “S” on the end, law, all one word, dot com.
10:34 MN: And the names of the books?
10:37 S5: Well, I have… The very first one, and these are digital books now, “Professor Birdsong’s The 157 Dumb Criminal Law Stories”, and then I have the series starting with “Professor Birdsong’s Weird Criminal Law Stories,” volumes one, two, three, four, five and six.
11:01 LP: Oh, and How do the Women Get Themselves in Trouble.
11:04 S5: Well, here’s one. You may have seen the movie, “Casablanca,” where the line was, “Of all the joints in the world,” or “all the gin joints in the world, why did she have to walk into mine?”
11:14 LP: Yeah.
11:15 S5: We can paraphrase that by saying, “Of all the joints in the world, why did she have to walk into this one?” We know that an incident took place one night in South Dakota, when a woman who’d had too many drinks, was driving and got lost. Unfortunately, she picked the wrong person to ask for directions. She pulled over and knocked at the door of a nearby home, it just so happens that the sheriff’s deputy answered. She drunkenly sought directions. The deputy then told the 32-year-old lady she could not get behind the wheel of her truck or get back behind the wheel, and the police report maintains that a wrestling match ensued. The lady lost and was charged with DWI.
11:56 MN: That’s all she got?
11:57 S5: That’s all she got.
11:58 MN: Let me ask you something, though. You’re gonna be doing some of these stories for us on others in the series here. Let’s talk about some of these series for a moment if I may, what do you think about crime today as it was let’s say in the past. Do you think there’s more crime? How do you characterize that?
12:17 S5: Well, crime goes up and down, Mark. I just read some statistics earlier, well, actually it was last week that in Central Florida, crime has dipped to its lowest point in 43 years.
12:30 MN: Wow! That’s amazing.
12:31 S5: Well, it is amazing, and it probably indicates a couple of things. There may be better policing, there may be people doing fewer crimes or it may mean people who are apt to commit crimes are locked up. You have an awful lot of people in jail, off the streets in prisons, and this has something to do with it. So the Department of Justice keeps statistics and over the last 25-30 years crime has been going down generally things like homicides or homicides rather stay steady but things like rape and burglary and robberies have been going down.
13:12 LP: But does that include any crimes like identity theft and…
13:17 S5: No, identity theft mostly is on the way up because criminals are using computers to do better crimes and more crimes. This is something that law enforcement has not been able to get a handle on because it spans many countries…
13:35 MN: Should boomers feel safer now than against about violent crime?
13:42 S5: No I don’t think they all do, but I think some do, I think there is less violent crime going on in the streets certainly in the bigger cities there’s less of it. There are these aberrations like Chicago where I understand on Easter weekend, 45 people were shot. [chuckle] But generally the streets are safer.
14:06 MN: Leonard, I have to thank you so much for adding your expert storytelling and expert law information to our program. I can’t wait till you do your next segment. It’s been a pleasure being with you. Lois.
14:22 LP: Thank you so much and I can’t wait to read about “weird criminal law.”
14:37 S1: From the time she was 13 when she was kidnapped and then ransomed by her father for $50,000, Laura was indebted. After 20 years, her father, now with Alzheimer’s, felt as if he owned her, both body and soul. To repay that debt, Laura obediently did as she was told, that is, until that fateful day when she abandoned him at a county fair. He didn’t have any identification. Just a note stating that his name was Larry. During detective Liz Roberts’ investigation, secrets emerged from their lives. Secrets leading to an unimaginable climax. Alzheimer’s: Dutiful Daughter, the first in a new series of Liz Roberts mysteries by award winning journalist Don Canaan and Shawn Graves is available as e-book or as a print novel or audio book from Amazon.
15:37 MN: Lois, we have a very special guest with us, this is Arlene Bentz and she is from the Villagers for Hospice. We learned about Arlene and the Villagers for Hospice through our affiliation with thevillagesactivities.com which as you know promotes fund raisers, special events and also books and businesses from people. I am so impressed with what you do. Can you tell us a little bit about that?
16:04 Speaker 6: What we do is we do fundraising. We’re the fundraising arm for Cornerstone Hospice which is located on 466 in The Villages.
16:12 MN: Now nobody I know loves fundraising, Lois, I bet you hang up on all the fund raisers on the phone.
16:18 LP: Well, not all, but having done fundraising myself for years for various organisations, I know that it is very difficult to get people to part with their money, so how exactly do you do that?
16:33 S6: We find it quite easy, when you talk to the people in The Villages, everyone has a story to tell us about Hospice, how they’ve helped their family, their neighbours and so when we go to them they’re always willing to give a hand.
16:49 MN: Could you tell us a little bit about The Villages itself because our listeners are all over the country, in fact we broadcast internationally. So could you tell us a little bit about The Villages so we understand the context of this?
17:01 S6: I would be happy to. The Villages is a retirement community located in central Florida, and now it has approximately 110,000 residents and is currently in three counties.
17:17 MN: And because it is a retirement community, hospice of course plays a very important role.
17:23 S6: Absolutely.
17:24 MN: Okay, so tell us how you got involved in this.
17:26 S6: Oh I got involved in when I moved to The Villages 17 years ago, and I started doing patient care and saw that there was a need in The Villages to have a hospice house, so I started talking to the CEO and eventually it became a reality, and we now we have The Villages Hospice House.
17:46 MN: So you were one of the originators of the idea?
17:49 S6: I was, and that’s when we started our organisation in 2001.
17:54 MN: How did you go about… This seems like such a massive task. How did you go about doing this?
18:00 S6: Well, I was actually talking to the people at Cornerstone Hospice. They had already thought about it, but there is a time The Villages was only 22,000 people. So, the more they studied it and looked into it, they realized there was a need here in Sumter County. At that time, they only had one hospice house, which was located about an hour from The Villages. So, they knew there was the need up here in Sumter County. So, they put it in, in 2003.
18:29 MN: What would you say is the purpose of hospice? To me, the concept has always been little bit frightening, how do we make people aware of what it does?
18:41 S6: Hospice, it’s a legend in itself. It gives the person the dignity and respect. It helps them through their remaining days. It gives them that quality of life that they need to spend the remaining days with their family, it takes away the scare of death and people are afraid to talk about it, but once a family has worked with hospice, they wish they would’ve known about it sooner.
19:09 LP: Absolutely. Everyone has been touched by a similar story and years ago my mother was suffering with cancer and we only got her into a hospice situation in the very very end of her disease and we were sorry that we had not done it before, but it is difficult for people to put their loved one into hospice because they have to admit that this is the end of someone’s life, but that said, how many people would you say that your organization helps per year?
19:50 S6: Right now Lois, we have over 750 people that Cornerstone Hospice is caring for in the seven counties. Here in The Villages, there is approximately may be 125 that are being cared for right now. Most patients are cared for in their homes.
20:11 MN: Really?
20:11 LP: Really? See, I didn’t realize that.
20:13 S6: 98% are cared for in their homes; however, what happens is if you have two elderly people and the one can no longer take care of that person, or if a person is living alone and they need hospice care, then they would come to our hospice house and we have 12 bedrooms in our current hospice house.
20:31 LP: And we’re talking about palliative care, we’re talking about changing of bandages and things like that and what about the families? Do you help the families because…
20:41 S6: Absolutely.
20:43 LP: It is a very trying time for them as well and they need care also.
20:48 S6: Absolutely. It’s a team effort. When you come into hospice, there is an entire team that works with the family from the doctors, the nurses, the social workers, the chaplain, the home health aid, the volunteers, everyone works with the family and when they go there, the room is set up that the family can actually stay with them. There are sofa beds in each room. There is refrigerators. There is TVs, so that they can stay with their loved one until they pass.
21:16 MN: So, this is what your fundraising does?
21:19 S6: Yes. What wine bingo is? Instead of wining money you win all bottles of wine.
21:25 LP: Wow! Okay, I’m not…
21:26 S6: And the tickets sell out every single time we have it, the people love it.
21:30 MN: And when is your next one?
21:30 S6: You bring your own snacks and whatever you wanna have to drink and we do fun bingos. It’s not just the regular bingos. We do things such as stand-up bingo, so you stand up and as soon as your number is called then you sit down, so it’s last man standing. So, that’s a fun game.
21:47 MN: Oh, I once did that.
21:47 S6: That’s May 16th and then we’re doing something new in The Villages. We have never done this before, but it’s going to be an eight-inch cup mixed golf scrabble.
21:58 MN: It’s a what?
21:59 S6: Eight-inch cup, meaning, do you know how when you’re playing golf and the ball gets really close to the hole, but you always need that extra inch or two to have the ball fall in?
22:10 MN: Yes.
22:10 S6: Well, all the cups are gonna be eight inches large.
22:14 LP: Oh, eight inches, oh. I might even be able to see that.
22:18 S6: I was thinking the same thing Lois, I thought, may be I would even try it and it’s gonna be… It’s a new concept, but we thought would have a lot of fun with it.
22:26 MN: And when is that?
22:26 S6: So we’re gonna be having that on July, the 10th and registrations will begin mid May and we’re going to take about a 100 people and see how it goes.
22:36 LP: Oh, I bet it’s gonna be sold out immediately.
22:38 S6: Oh, I think so. I think so and I want to get started, a lot of groups will join and start doing it, so it will become a fun event each year.
22:46 MN: Where is that going to be held?
22:48 S6: That’s gonna be at our Cane Garden Country Club.
22:51 MN: Oh, And that’s right in The Villages.
22:52 S6: Absolutely.
22:53 MN: Okay and what else they have coming up?
22:58 S6: Right now, there are the two major things we’re doing and then we’ll start, in the summertime is when we do our planning and then we started planning for the next year, but what’s happening is we do a lot of… Well, I could tell you like in January and February, we have two cruises and one is in January, one I believe February 4th, one is a seven day and one is a 14-day. They’re both on celebrity. And they are full fundraisers.
23:24 LP: Where are you going? Because it sounds like something I might be interested in. What are…
23:28 MN: Lois is ready to pack her bag.
23:29 LP: Yeah. Where are you going? Caribbean?
23:31 S6: Both of them are going to be the Eastern Caribbean and one does like St. Martin, St. Thomas, St. Kitts and San Juan, and the other one does Aruba, Carousel, Barbados, St. Martin, a lot of different places. And…
23:48 MN: Lois, you can’t go, we need you for the show.
23:53 LP: Oh, I’m ready to pack my bag.
23:53 S6: Oh, there is one really neat thing about this…
23:53 MN: Tell me, how do we get information about all your activities?
23:57 S6: Actually Mark, you can get onto our webpage which is www.villagersforhospice.org.
24:07 MN: Well, I wanna thank you, Arlene, so much. It’s been really fascinating. I think it’s a very worthwhile cause.
24:13 LP: Yes, thank you, and I’m gonna think about some of those cruises.
24:16 S6: Well, thank you, and I look forward to seeing you on these cruises, and I’ve really enjoyed speaking with you today.
24:24 MN: And now a word from our sponsor.
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26:00 MN: Living in Florida, you do know that identity theft is not only a serious world problem, but I recently read that the number one state in the United States where these crimes take place is right here. So, what I’ve done, is I have invited a very special guest again to our program. This is Jack L. Hayes. Now, Jack is a great non-fiction writer who has written about his experiences with baseball. He was a bat boy. He’s had just a fascinating life. But what we’re really interested today is, in his career in business, he learned a tremendous amount about fraud and scams, and has written a wonderful book. Jack, I wanna introduce you to Lois, our co-host.
26:47 LP: Hi, Jack.
26:47 Speaker 7: Hello, Lois.
26:48 MN: Tell us a little bit about your book first of all about fraud.
26:52 S7: Well, the “Business Fraud” book was written… In fact, it won the Florida Writer’s 2010 First Place Non-Fiction. It’s based primarily on my experiences and the experiences of other people, regarding fraud and embezzlement in businesses. Business fraud, I’ve studied the subject for over 30 years, and I’ve interviewed literally hundreds of thieves of all types, to learn how they steal and the various things they do.
27:29 MN: And what’s the title of the book, Jack?
27:31 S7: Business Fraud: From Trust to Betrayal.
27:35 MN: And what I wanna point out is, now I’ve read this book, and Lois, there’s so much in it, not just for people in business, but for people like you and I who are dealing with business people, and unfortunately with this identity theft. So, Jack, let’s get right to it. As boomers, should we be concerned about identity theft?
27:54 S7: Everyone has to be concerned about the identity theft today. The bad news is that everyone’s vulnerable in one way or another to it. For example, the Federal Trade commission released a report covering 2013 statistics and 43% of those victimized were reached through email, 21% through telephones, and 20% were defrauded through a website.
28:29 MN: So, we’re all vulnerable through email, telephone, and website. And Lois, you use these things, don’t you?
28:37 LP: All the time.
28:37 MN: Is this something you’re concerned about?
28:39 LP: Actually, I’m very concerned about it. We have a shredder, and anything that has our name and address on it, or any kind of security number, we shred that and then throw it in the garbage, not in a recycle bin. But I think as older people, we tend to be as a group more vulnerable to identity theft. Perhaps we don’t take as many precautions and thieves see us as easy marks.
29:11 MN: Is it that we don’t take enough precautions, or is it that they have the conception that we’re older and more vulnerable?
29:18 S7: They do prey on older people, and oh, your senior citizens particularly have a tendency to trust people more than the younger people.
29:32 MN: That’s how I got Lois suckered into this job.
29:36 MN: So, Jack, tell me, if 43% of these frauds take place through email… I don’t know about Lois, but I’m not techie at all. So, I worry about this a lot.
29:48 LP: I’m semi-techie.
29:49 MN: Semi-techie? Alright. So, Jack. Is this a thing we should be first concerned about, email?
29:56 S7: Certainly, to me without any question, email is the area to focus on. And the thing with the email, it’s a fairly easy area for the consumer, the senior to prevent these crimes from happening.
30:16 MN: So, you’re gonna be giving us practical advice on how we can do that?
30:18 S7: Yes.
30:18 MN: Well, let’s get right to it. What can we do?
30:23 S7: Well, to me, the first thing you have to do is to start with a good password or PIN number. And you use passwords or PIN numbers of things that are somewhat difficult for the thief to decipher and use hard-to-guess codes. By this, I mean, if you’re using a name of a friend, say that as your password, you may want to capitalize a letter in between, a letter beginning, use a number front or back or anywhere in. You want to make it so that an individual cannot sit down and go through a series of steps. For example, people use their home addresses, their birthdays, things like that. Those are so well known that these thieves go after them.
31:22 MN: I’m gonna use passion. Nobody knows that one.
31:25 LP: There are only, let me see, about seven of us at the moment in the entire world. If anybody can pronounce it, much less spell it, good luck to you.
31:36 LP: But I’m… We… I try to make up words as my password. I’ll pick a word that’s familiar to me and I will change it into a new word.
31:45 S?: Yes.
31:47 LP: The only problem I have is then remembering that word.
31:49 MN: That’s what I was gonna answer Jack. I mean, none of the problems I have is for every account I’ve got a different password. How do you go about remembering these?
32:00 S7: Well, there are different… You can purchase software programs that’ll help you remember them. People will record them in diaries, in books, in things of that nature. So, those are the basics for passwords. Couple things I really want to make certain I bring out today: Number one is, protect your computer. Now, I happen to live in The Villages, Florida. So, I know that a great deal of this is taking place. I’ve had it… The phone calls come in my cell, where an individual calls and they represent themselves to be a security organization, say like, Microsoft Security, and that they need to check something on your computer.
32:50 S7: They want to gain access to that computer, and don’t accept calls like that. You hang up, you give them no information. Another thing that’s taking place across the country and a lot of times when I’m talking here, internationally, beware of the email scams where the scammers are calling or sending you an email and asking you to verify an account. For example, maybe your cable company, they’re saying that the payment wasn’t processed properly and they need for you to re-enter the information. Well, these are scams but they look exactly like the cable company, like your bank and things of that nature. So, again, stay away from those.
33:45 LP: And they’re getting better at making it look legitimate. I’ve noticed that. That there is something from, I get that look like they’re coming from the airlines.
33:53 S?: Yes.
33:56 LP: And they, you would swear it’s from the airlines. Then on, I’d look at it more carefully, I realize that it’s a scam.
34:00 MN: Well, my rule has always been “No info at all.”
34:05 LP: Exactly.
34:05 MN: And I recently had a situation like this where someone I know said, “I’m sorry, my husband isn’t home.” And I think that’s a very dangerous thing to do because you’ve giving away information.
34:16 S7: Yes.
34:18 MN: Jack, we’re not gonna cover all these today. And I want you to come back because I think this is such an important segment that I think everybody’s gonna be wanting to listen to this. But going back on this, one thing I wanna talk to you about, when you talk about protecting your computer, right?
34:31 S7: Yes.
34:33 MN: Okay. Now, we’re not talking about physically protecting your computer. We’re talking about… What is it that…
34:37 LP: Software.
34:38 S7: We’re talking about the software because if they can get to that computer… I use… For example, the fraudster that uses the thing of they’re from Microsoft Security. They aren’t from Microsoft Security. They want to get their software into that computer and once that happens, they’ll have your bank accounts. They’ll have your personal identification, any passwords that you have. And these are things you absolutely must avoid.
35:10 LP: Like they say, “Now is the time to update your software. Something’s been detected.” And it’s not your program. It’s another program that wants to get your information.
35:19 MN: Is a good general rule not to give information to anybody?
35:25 S7: Absolutely. You should never give information unless you specifically know the source that you’re giving it to.
35:33 MN: Okay. Jack, as I said, what is the name of your book?
35:36 S7: Business Fraud: From Trust to Betrayal.
35:40 MN: Good. You are going to be back a lot. Because this is so vital for boomers.
35:42 LP: Absolutely, we will take [35:43] ____ from you. Boomers need to hear this.
35:46 MN: And you’re performing an important public service. So Jack, I wanna thank you so much. We’ll be talking to you very soon.
36:07 S?: Everyday I wake up at five to give dad his medicine. Everyday I wake up at five to give dad his medicine. At six I make his breakfast. Everyday I wake up at five to give dad his medicine. At six I make his breakfast, at seven I shower. Everyday I wake up at…
36:23 S?: For those caring for a loved one, we hear you. That’s why AARP created a community to help us better care for ourselves and the ones we love. Visit aarp.org/caregiving. Brought to you by AARP and the Ad Council.
36:37 S?: Chances are there’ll never be an emergency ever again. But, just in case, let’s talk about a plan.
36:42 S?: Okay.
36:42 S?: Who is going to grab the go bag?
36:44 S?: What’s a go bag?
36:45 S?: It is a bag we do not have that is filled with things we really, really need in an emergency.
36:50 S?: Guess we won’t have to worry about it then.
36:51 S?: Well, this is great. I am so glad that we don’t have a plan.
36:55 S?: I know.
36:56 S?: Winging it is not an emergency plan. Make sure your kids know what to do during an emergency. Who to call, where to meet, what to pack. Visit ready.gov/kids for tips and information. Brought to you by FEMA and the Ad Council.
37:08 MN: Lois, we had such a good time last time with our talk about lie detectors that I asked Bill to come on back.
37:16 LP: So you’re gonna make me sweat again.
37:18 MN: We’re gonna make you sweat again. So this is William J. Warner, author of ‘Going Knee to Knee’ Confessions, Tales and Tribulations from… Are you ready Lois?
37:27 LP: Oh yes.
37:28 MN: Inside the FBI’s Polygraph Program. And this is the first book of it’s kind that I know of, or that anybody knows of that actually is from inside one of the FBI’s most revered programs. Bill welcome back.
37:40 Speaker 8: Thank you Mark.
37:41 MN: We’re talking about verbal cues here which can help us understand not only if a criminal has committed a crime, but if a family member’s not telling you the truth, if a politician is not telling the truth, right?
37:55 S8: Right.
37:56 MN: Okay. So, let’s talk about a couple of ones we talked about the last time. You talked about selective memory. Again, what does that mean?
38:04 S8: Selective memory. When you ask somebody where they were like say the day before, say I were to ask if you were at the park the day before and there was a heinous crime committed there, say in the morning. And I’ll ask you whether or not you were there and you come back with “I don’t recall being there. I don’t remember ever having gone there” things of this nature, that’s selective memory.
38:32 MN: Now when you have… You’re the criminal okay, are you saying that generally when they give you that kind of statement “I don’t remember” that sort of triggers a light bulb in your head?
38:45 S8: Sometimes. It depends on how much time we’re looking at. If the event occurred a year ago, I might give you some leeway there and say maybe he really doesn’t recall that. However, if you are guilty of the heinous act, you know you did the deed.
39:04 MN: So you would know where you were.
39:05 S8: You would know where you were. You might not recall the exact time, but you know you did the deed. Now if that happened yesterday or a week ago, you’re gonna know the day and the time.
39:15 MN: But I’d be kind of suspicious if someone told me they know exactly where they were a year earlier.
39:21 LP: Well, but is it true that people remember, let’s say the bad things more than they remember the good things that happen?
39:30 S8: I think so especially if you’re guilty of doing the bad things.
39:34 LP: So that certainly would be a trigger to say, “Well, I don’t know, I don’t remember… ”
39:38 MN: Gee, I don’t remember anything bad I’ve ever done.
39:40 LP: That could be, I hate to be sexist to you. But…
39:45 MN: You’re gonna do it aren’t you?
39:46 LP: I’m gonna do it. Men do tend to have selective memory.
39:51 MN: Men do…
39:52 LP: Sorry, sorry, sorry, sorry.
39:55 MN: And women are perfect. Go ahead.
39:56 LP: Yes.
39:57 MN: Invoking religion.
39:58 S8: Invoking religion. “I swear on the Bible, as God is my witness. How could you accuse me of that I’m a Christian man.” These are examples of people invoking religion into the interview really unnecessarily.
40:12 MN: And this arouses your suspicion.
40:14 S8: It does, but we take this with regard to other verbal cues that we may be seeing or hearing during the discussion.
40:24 MN: Such as?
40:24 LP: Everything is in context.
40:26 S8: Such as the one we just talked about, selective memory.
40:28 MN: Oh I forgot about that, already.
40:30 S8: Right.
40:32 S8: Or people who failed to answer the question directly.
40:35 MN: Oh Lois, you never answer my questions directly.
40:38 LP: I try not to Mark.
40:39 MN: Okay.
40:40 LP: It will get me in trouble.
40:41 MN: How about challenging the interviewer which is what Lois always does.
40:46 S8: Well, when you accuse somebody of a crime, or you confront somebody about a crime and they come right back to you and attempt to turn the table on you, take control of the interview basically by suggesting that “you’ve insulted me by implying that I would do such a thing,” they’re challenging you.
41:07 MN: And again…
41:08 LP: And deflecting away from themselves.
41:10 S8: Exactly, exactly.
41:11 MN: So if I go to a car salesman and I say to him “Are you giving me a fair price?” And he says, “Oh I would never do anything but that.”
41:21 LP: That’s right. “I’m an honest guy, why would I tell you something that’s not true”
41:24 MN: Or “I’m you’re good friend.”
41:26 S8: My antenna would go up and I would be very cautious as to what I hear or see throughout the remainder of the conversation.
41:34 MN: Alright, now what about this one ‘Giving overly specific answers.’ What does that mean?
41:39 S8: Answers that are not directly in response to the question but they’re tangential to the issue. For example, I can remember a case where a patient was poisoned at a hospital and the doctor was interviewed. Instead of answering the question directly, he deflected it to a similar issue that happened to the hospital across the street and then he talked about what a tremendous staff he had and nothing like this sort of thing could happen on his floor or on his watch. He never did answer the question directly.
42:16 MN: So, in other words, if someone gives you an anecdote, for example, if you ask someone a question and give you a long-winded anecdote, that’s another trigger?
42:24 S8: Exactly.
42:25 MN: Okay. How about qualified responses, what does that mean?
42:28 S8: Qualified responses, ‘I believe, I think so, perhaps, maybe’. You hear these everyday when you’re talking to people.
42:37 MN: Yeah, we do.
42:39 S8: And you see, so many times and somebody says, “Well, I believe so or I think so,” we mistakenly take that as the truth, as he in fact knows. Well, if he qualified it and said, “I believe” or “I think,” he doesn’t really know.
42:58 LP: Very good point.
42:59 S8: Doesn’t really know. We could use this with our in-laws. I mean this is the kind of thing that is so practical. It makes you listen to things better.
43:09 LP: I’m wondering about you Bill. Because…
43:13 MN: Because it’s scary having them on, isn’t it?
43:14 LP: It is. I mean you must be fun at a party because you’re sitting there, listening to people tell you all kinds of stories that you know are absolutely not true.
43:25 MN: Well, I wouldn’t want to be used car salesman with him. Would you?
43:27 LP: No, I would not.
43:29 MN: Sometimes, voice inflection, controlling voice inflection, what does that mean?
43:33 S8: These are the people that often times, they’re faking their voice inflection, they’re talking very, very monotonaly in an effort to lead you to believe that they are very easy-going, soft-spoken…
43:50 MN: Does it match their body language? How do you know that’s not sincere or genuine?
43:57 S8: Sometimes, it just hits you right in the face, when people don’t normally speak that way and sometimes, you’re looking for some non-verbal cues which will get into, it’ll…
44:07 MN: Yeah. I think you’re right.
44:07 LP: I was just thinking that somebody that’s talking kinda in monotones but they’re ringing their hands or tapping their foot or something like that would be a give-away that maybe it’s not so smooth with them.
44:19 S8: Exactly. You’re looking for these clusters of things that happen simultaneously.
44:23 MN: Alright. What about protest statements, what does that mean?
44:26 S8: Protest statement, the person who explains to you how insulted they were that you would confront them on such an issue. If you go back in time, if you remember the Susan Smith affair when the…
44:41 MN: When she killed her children.
44:42 S8: Right.
44:42 LP: Yes.
44:43 S8: You know one of her responses was that “I love my kids. I couldn’t possibly harm them.” I don’t know whether that’s an exact quote but that’s a quote…
44:51 MN: So when you’ve heard that, you right away clued into it?
44:55 LP: Your antenna went up right?
44:56 S8: Your antenna goes up and you’re waiting for more. You’re waiting more. You can’t just hang your hat on that alone.
45:01 LP: Right.
45:03 MN: So, it’s a conglomerate of…
45:04 S8: Right. Exactly. Right.
45:05 MN: Okay. So, if I say, “I would never kill her or I loved her, how dare you say that?” is that what we’re talking about as a protest statement?
45:12 S8: Exactly.
45:14 MN: But it couldn’t possibly be genuine or is it…
45:16 S8: It can be. It can be genuine.
45:18 MN: It’s the whole conglomerate of thinking [45:19] ____.
45:19 S1: Yeah, you’ve got to look at the whole picture. Looking for other clusters of verbal and non-verbal cues.
45:26 LP: Okay. So…
45:27 MN: Alright. Now, this one, I get all the time. I already answered that question. I don’t know how many students say things like that. Now, why is that a verbal cue?
45:35 S8: Well, they simply don’t wanna repeat the lie, oftentimes, and that’s the biggest reason that can be a verbal cue.
45:43 MN: Well, I’m gonna tell you this, this is no lie, I have enjoyed our interview so much.
45:48 LP: Same here. Wonderful.
45:48 MN: It’s such a valuable skill. I don’t know if I’m gonna like myself listening to everybody like this, Lois.
45:54 LP: Well, you made me think about things that people have said to me and now, it’s in a totally different light. So, [46:03] ____ that I have to say. Now, it’s getting scary.
46:05 MN: And I wanna recommend Bill’s book. It’s called ‘Going Knee to Knee: Confessions, Tales and Tribulations from Inside the FBI’s Polygraph Program’. And what will you be talking to us about next, Bill?
46:15 S8: Next time, I’d like to speak a little bit about the non-verbal cues.
46:19 MN: You mean body language, things of that nature?
46:20 S8: Exactly.
46:21 LP: I’m gonna have to sit on my hand.
46:22 MN: I was just gonna say the same exact thing.
46:38 MN: Lois, you got your sweats on?
46:41 LP: Not yet.
46:42 MN: You know Louis, one of the things about becoming a boomer is we don’t wanna lose that flexibility, we don’t wanna lose that strength, that beauty that you have. So, we’ve got a special guest again. And this is a very good friend. This is Peter Shiana. Now, Peter is also a wonderful author. He wrote a book called ‘Imperfect Acts’ which we talked about at our other program called “Author’s Beat”. So, I asked Peter if he would come on and do something special for us today. And Pete, the segments we’re calling, ‘Seize the Day’ or ‘Size the day’?
47:18 Speaker 9: Size the day.
47:20 MN: Okay. Tell us a little bit about ‘Size the Day?’
47:23 S9: Well, ‘Size the Day’ came into being years ago when I was working and living on an airplane every other week. It’s for people who don’t have time to exercise.
47:33 MN: Like Lois and me.
47:35 S9: Like me.
47:35 LP: Oh, Well, excuse me, I exercise five to six times a week.
47:39 MN: Where is the lie detector guy?
47:41 LP: Bring him back. Strap me in.
47:45 S?: Alright, Lois. It’ actually true because as we said before, Lois is a perfect size…
47:49 LP: Well, now, I think I’m up to it too. I cannot tell a lie. I think I’m up to the size too.
47:55 S?: She loves shopping for bathing suits.
47:59 S?: Alright, that’s a great plug. Why you got a great plug Lois?
48:02 LP: My book is called “Trying on Bathing Suits and Other Horror Stories” because women in particular, of course this happens to men too, we’re never satisfied with the way we look. Now…
48:15 MN: But you know what? Even with me, I was so aware of this business of image that I wrote a book called “The Midnight Dive Club,” and what does it deal with?
48:27 LP: Yes. Of course, the way we look.
48:28 MN: The way we look and also our perception.
48:30 LP: That’s right. And the way other people perceive us, of course.
48:34 MN: But what we’re doing here is a little bit different because, Peter, tell me the purpose of what it is you’re trying to do for us.
48:40 S9: Well, I’ll get into this more later, but as we grow older, we do two things. We tend to pick up weight, we tend to lose energy, our body tone isn’t what it was 30 years ago, and this is the way, I’m gonna put this in perspective, and how we can attack these dangers.
49:00 MN: Okay. Now, the problem I’m finding is that a lot of these programs, you watch this one, what’s her name? Michaels, Jillian Michaels, I think that’s her name.
49:12 LP: Yeah. This is a personal trainer.
49:15 MN: Alright. Now, you look at her and she’s a young person and she’s… I can’t emulate that.
49:22 LP: No, you can’t. But that doesn’t mean that you shouldn’t try to keep in shape, Mark.
49:27 MN: I think I just got insulted, folks. Well, I’m in pretty good shape. But, okay.
49:31 MN: Peter, so what is it we’re gonna do here?
49:34 S9: Alright. Well, let’s be honest. Our image and energy have diminished. We know we need more exercise. But demands on our time, we scant time and energy for exercise. Our spouse or significant other, kids, grandkids, job, elderly parents, our home, cars, professional organization, our volunteer groups. Whoa! Who has time or energy?
49:59 MN: So in other words, what you’re saying is that because all these other things are priority, what happens to us?
50:07 S9: We don’t have time to do things to keep our bodies in better shape.
50:11 MN: Now, when Peter approached us with this idea, we said, “Well, how much time are we gonna need?”.
50:18 S9: You’re not gonna need any extra time. That’s the key to this.
50:21 MN: Go ahead.
50:22 S9: Okay. Two principles drive the program, Mark. Principle number one, you must derive the most benefit for the least cost. Because time is your most precious asset, the use of your time is the cost, is the cost factor in your cost benefit ratio. Time equals cost. We will spend wisely.
50:47 MN: So when you’re talking about this, you’re saying basically that people who are busy will find your tips something that they can do.
50:56 S9: That’s right.
50:56 MN: Because of the time element.
50:58 S9: That’s right.
50:58 LP: No. It’s better to spend less time doing more strenuous exercise than more time doing something that isn’t…
51:05 S9: Can you say that again so I understand it?
51:07 LP: It’s better to spend less time doing something that you’re really going to sweat at, than let’s say… So, I’m on the treadmill going very fast for half an hour is more value than if I walk slowly for an hour.
51:22 S9: No and no. We’re going to… These exercises are not strenuous, and they’re not time consuming either way.
51:30 MN: Okay. So you’re gonna show us how to tone up and tap into our energy reserves with virtually no extra investment of time, is that it?
51:39 S9: Exactly.
51:40 MN: Okay. And what’s the second principle?
51:43 S9: Number two, cumulative effect powers your physical well being. The impact with the principle of cumulative effect dwarfs diets and rigorous exercise programs. Cumulative effect is like the miracle of compound interest.
51:59 MN: Alright. Explain that to me so that I understand it. When you say cumulative effect, what are we talking about?
52:06 S9: We’re going to do little things everyday in between other activities that are going to add up to our well being.
52:15 MN: So these can be done any time?
52:16 S9: Any time.
52:17 MN: Because, for example, when I do the treadmill. And yes, you can get the lie detector guy here, Lois. I have to set aside a certain amount of time. And if I don’t make it a priority first thing in the morning. It doesn’t happen. Is that your experience too?
52:31 LP: I think that’s true for most people. I think so.
52:34 MN: So, and what Peter is doing that’s different, if I understand correctly, is you’re saying we don’t have to spend a lifetime, but we have to basically… It’s gonna be interspersed in our daily activities.
52:46 S9: Right.
52:47 MN: So, for example, one of the things in rehab for example, they say getting up and out of a chair, getting up and out of a chair. Whenever you can do that, you should do that because that’s exercise. Is that good summary?
52:58 S9: Exactly, exactly.
52:59 MN: Alright. What else?
53:00 S9: Well, let me put it in perspective, if I may.
53:03 MN: Sure.
53:04 S9: Okay. Ageing and the lack of exercise result in, as we said…
53:09 S9: Physical strength and often, of course, finding increase in weight. As a rule of thumb, men and women gain 10 pounds per decade. That’s one pound per year. Gerontologists and many insurance companies accept as statistically normal that a five foot six inch woman who weighs a 118 pounds at age 25 will progress to 148 pounds by age 65.
53:39 MN: So, now when you say that this is something insurance companies know and accept, with the current emphasis on thin as being in, is that still something that is expected, this kind of growth? I mean you’re talking about someone gaining 10 pounds per decade. Lois, you haven’t gained 10 pounds per decade.
54:00 LP: I haven’t gained 10 pounds since…
54:04 MN: Because you work at night.
54:05 LP: You know, that’s very true. People say to me “You’re so lucky you’re thin,” and I really resent that, because I watch what I eat and I exercise. Yeah, but I think that we’ve come to expect that people are going to get heavy. That’s the problem, that we expect that that’s going to happen, and it doesn’t necessarily have to happen.
54:31 MN: Okay.
54:32 LP: It’s harder as we get older, but it doesn’t necessarily have to happen, would you agree?
54:37 S9: I agree, and the rest of this program, Mark, is not for Lois, by the way.
54:43 S9: She doesn’t need this.
54:46 LP: Not today.
54:46 MN: I don’t know if [54:46] ____ Lois Lanes of the world.
54:49 LP: Not today.
54:50 MN: But she’s in a constant…
54:53 S1: Battle.
54:55 MN: Battles for it, and in a way, so am I. I also exercise, but I think I have more of your philosophy. I also think I have a very fast metabolism, because I don’t really gain weight. I’ve been the same weight for 30, 40 years. Is that your experience, too?
55:08 S9: Yes.
55:09 MN: But you also…
55:10 S9: And this doesn’t rule out exercise. I love pickleball, I love golf and tennis, and treadmills, all of that is fine. But this is in addition.
55:19 MN: And these are little things that we all can do.
55:22 S9: Absolutely.
55:22 LP: Like you don’t have to go to the gym, and you don’t have to put on sweat pants.
55:25 S9: Not at all.
55:27 LP: And worry about how you look at to other people.
55:29 MN: Okay. Go ahead.
55:30 S9: The problem is, the progression of weight is so gradual, that it’s hard to fight. So we periodically go on a crash program consisting of the latest fad diet and an exercise schedule to kill an Olympian. How about some volcanic ash and papaya juice three times a day? Jogging, swimming, pumping iron, isn’t that great? In a week or two, maybe a month, it all crashes on the rocks of daily routine.
55:59 MN: And then you come back to the same problem.
56:01 S9: Yeah. It’s always…
56:02 MN: So if we can make… What you’re gonna do is try and make exercise as simple enough, time-effective enough, and short enough that we can all do it. Is that basically a summary?
56:12 S9: That’s right.
56:13 MN: Well Peter, I can’t wait to have you on our next program.
56:15 LP: We look forward to hearing about this, definitely.
56:17 MN: Okay. You’ve already given us something to look forward to, so our next segment will be one of these exercises, and we’ll be having these different segments to feature these exercises periodically.
56:43 MN: Well Lois, looks like we’ve wrapped up another program.
56:45 LP: Yes. Another interesting array of authors and experts that, so we can enlighten our lives.
56:54 MN: And you enlightened me about Mahjongg today. I never realized there was so much to learn about Mahjongg.
56:59 LP: Yes. Well, we have to get an expert here, because I am certainly not the expert. That’s what we’re gonna work on, folks, a Mahjongg expert.
57:07 MN: It’s been a lot of fun today. I’ve enjoyed. Some of our guests have been featured on thevillagesactivities.com. If anybody out there has a special event, or a fund raiser that they’d like to promote, it’s a great website for that. So Lois, until our next program, I wanna thank you so much for being here with me.
57:27 LP: Yes, and as usual, an exciting show.
57:31 MN: We hope everybody will come back to see us on Boomers Plus radio adult spoken here.
57:41 S1: Thanks again to today’s guest correspondents. Please join us again for another fascinating addition of Boomers Plus radio, located at www.blogtalkradio.com. And please tell your friends, families, and everyone about this exciting, fast-paced program that’s just for you and everyone who thinks young and wants to stay active. All of our programs are available free, anytime you want, archived at www.boomersplusradio.com. That’s where you can also contact us and let us know what’s on your mind. Our hosts have been Mark H. Newhouse, author of “How to sell your books checklist”, and “The midnight diet club”. And Lois Podoshen, author of “Trying on bathing suits and other horror stories”.
58:34 S1: Boomers plus radio was created and produced by Mark H. Newhouse and Don Canaan, author of “Alzheimer’s: Dutiful Daughter,” all available from Amazon.com, Kindle, and Nook, with audio books on both audio.com, and Amazon. Boomers Plus radio received its event listings from www.thevillagesactivities.com; a great way to promote your business, book or event, as well as finding out what’s happening in The Villages and the surrounding areas for free. We invite you to let us know if you have a special event to promote by contacting us. This is your announcer, Don Howard. Our closing theme music was arranged and performed exclusively for Boomers Plus radio by Reesa, Jim, and Owen Cummins, whose book “Orchard Hell” is available on Amazon.com.
00:01 Speaker 1: You are listening to TheFonecast, essential news and information every week for the UK mobile phone industry. Today’s program is sponsored by 51Degrees, providing device data, device detection, and mobile analytics for thousands of companies online. Find out more by visiting 51degrees.com from any web browser.
00:28 Iain Graham: Hello, it’s Wednesday, the 4th of June 2014. Welcome to this week’s edition of TheFonecast. My name is Iain Graham. I’m your host and with me of course is James Rosewell, the owner of mobile technology business, 51Degrees; and Mark Bridge who is a technology writer. Good morning, gentlemen.
00:43 James Rosewell: Good morning.
00:44 Mark Bridge: Good morning.
00:44 IG: Good morning. Today’s program, we’ve got news about new devices from LG, Microsoft, and Samsung; but we’ll start with a couple of big stories from Apple, and James, you’ve got the first one.
00:55 JR: I sure do. It is iOS 8 which they have announced, and this is the new operating system for iPhone, iPads, and dear old iPod. Features include a predictive text keyboard, enhanced photo editing and storage, video and photo sharing within the messages apps, an iCloud drive for files storage, and a health app that provides an overview of personal data. There’s also a family sharing option for families with multiple devices. Now, this enables customers to not only share purchases but also restrict children’s usage. An enhancement for iPhone customers with Mac computers or iPad tablets will enable them to make calls and send messages from their other devices. Say quite a nifty little feature there. Now, developers can start downloading the iOS beta software and SDK this week and then customers will be offered the iOS 8 upgrade from the autumn and that’s gonna be a free software update for iPhone 4S and above, so the iPhone 4 now being left behind as far as operating system upgrades are concerned.
01:56 IG: So what are we getting at? Now what’s this predictive text keyboard. We have predictive text now.
02:01 JR: We do, and we’ve had it for some time, but just not in this way from Apple.
02:06 MB: One of the things that Apple are talking about is it’s kind of predicting words within context. The example they give is if somebody sends you a message that says, “What do you fancy doing? Do you fancy going out for a meal? Do you fancy going to the pictures?” Then, “meal” and “pictures” will be right there waiting for you when you send your predictive reply. They reckon it’s a whole lot smarter than previous predictive text has been.
02:35 IG: And this Family sharing option?
02:37 JR: Family Sharing has been around, again, from other companies for some time. I think the thing that parents would love here is restricting children’s usage. So you can effectively say, “Okay, this particular device is now being used by a child that’s seven years old” and “I want a report of what they’re looking at” or “I want to control what they’re able to do on the device.” And that’s gonna be very welcome, because Apple is now embedded into many families.
03:03 MB: It is indeed. Yes. I’ve named one here, for example.
03:07 JR: Exactly. So, I don’t see this announcement as sort of revolutionary in the same way that, say, previous versions of iOS or Apple products have been. This is, in some ways, catching up with competitors in a lot of cases and delivering features that will just make you think, “Ooh, I do like this. This is a nice environment to be part of.” And the added sort of bonus, again, technically not that hard to do, is the linking of other Apple products to the mobile phone device so you can make phone calls from them. If you happen to have a headset connected to a Mac computer in another room then you can make a phone call through your mobile phone. It’s just those added little bits of convenience that, again, give people that warm fuzzy feeling. I think that’s what Apple are after here.
03:48 IG: It used to be called product entanglement, isn’t it? Probably it isn’t called that anymore.
03:51 JR: Well, a bit of it is entanglement, a bit of it’s just giving people extra features at no charge; Just keeping them loyal. Making them think twice about switching to an Android device from Samsung.
04:02 MB: Yeah, and making them think twice about using services like WhatsApp, and Vine, and so on. Taking just little bits of messaging services, for example, and putting them in their service. So, one of the complaints I’ve seen about iOS 8 is people saying, “Actually, there’s nothing new in there. These are all enhancements that other apps, that other operating systems, that other manufacturers offer. To which the response could well be, “Well, yes, but… As James says… It’s bringing them all together. It’s giving them that little bit of Apple polish. It’s making the iPhone a more attractive device. And I think one of the things that we will see more of in the future, on the back of iOS 8, are a couple of things that have been lined up for developers. One is that Health app that provides an overview of personal data depends very much on what other manufacturers come up with, with their health and fitness monitoring devices.
05:02 MB: But, depending on what these accessory manufacturers do, it can potentially make the iPhone a collector of your health data as you go through your everyday life. Similarly, there’s a home-based service that will enable you to use your iPhone to control home electronics, whether that’s lighting, heating, opening a garage door when you come home, that kind of stuff. Again, not so much reliance on the iPhone, but waiting now for app developers and manufacturers to incorporate that kind of thing.
05:38 JR: That might just sort of offer something beyond there as well, Mark. Some of these enhancements for me are lining up the next product from Apple. So, you take the integration where you can send messages and make phone calls from other Apple devices. Well, of course, at the moment, that’s Mac computers and tablets predominantly. But another Apple device could come along that kind of slots in to that environment, and of course, what Apple have done by introducing the capability now is ensure that the entire system works on that scale before they bring a new device into that environment, so it simplifies the release of a new device. Similarly with Health app sharing, yes, at the moment, it’s a relatively open API where other people’s devices can be feeding that data, but why not an Apple product in the future? The investment in the infrastructure and the service already having been made and released in iOS 8. So for me, some of those features are indicative of Apple paving the way for a new product that’s going to take advantage of those services in the future. And it’s a smart engineering way of de-risking that launch, because they don’t have to introduce as many components new when the product comes out.
06:43 IG: And they can’t be seen to be falling behind, can they?
06:45 JR: Well yeah, that’s the second thing we said earlier. There’s nothing new in this, it’s just new to the Apple ecosystem.
06:53 IG: Okay. Mark, you’ve got the second big Apple story?
06:56 MB: Yes, and it kind of links in to what we’re saying, actually, about the expansion of Apple’s product range. After a few weeks of rumors, Apple has confirmed that it’s acquiring Beats Electronics. That’s the audio company founded by music mogul Jimmy Iovine and rapper-turned-producer Dr. Dre. The agreement also includes the Beats Music streaming service, which is a rival to services like Spotify. The total deal is around $3 billion dollars, and is expected to be completed by the end of the year. As part of the agreement, Jimmy Iovine and Dr. Dre will be joining Apple. Beats Electronics includes the Beats by Dr. Dre family of consumer audio equipment, and Beats Audio software, as well as the streaming music service. As we’ve reported previously, mobile manufacturer HTC invested in Beats three years ago, although it sold part of it’s share in 2012 and to the remainder last year.
08:02 JR: This is a big deal for Apple, isn’t it? That’s a lot of money, even for them.
08:05 MB: It’s a lot of money for them and it’s a lot of money for the guys, who’ve ended up getting that money, as well.
08:11 IG: Yes.
08:12 JR: It’s going to be an interesting board meeting in there with Tim Cook and Dr. Dre around the table. [laughter] A fly-on-the-wall, that’d be worth it, wouldn’t it?
08:22 MB: It would, and many many questions. There’s a lot of speculation about what this is all about. Beats Music is a relatively small streaming service when you compare it with the likes of Spotify, but it’s also a younger streaming service, so there’s potential there. There’s also the product line, the Beats by Dr. Dre headphones… You could say, perhaps, though that headphones are a bit old-school, aren’t they? Is that really an Apple product? I think a lot of this is around planning for the future, and we really don’t know what that future is gonna be. Apple obviously do.
09:05 JR: Though you’d like to think so, and I think that’s gonna be telling, what are they going to be doing? What’s gonna happen in a years time? As I said earlier, I think they’re lining up various aspects of, sort of, the product range ready to support a big new evolutionary kind of product that they’re gonna launch, and perhaps this is part of that plan. But it’s not obvious to the outsider what it is, in this deal, that’s worth three billion dollars.
09:29 IG: Moving on to Samsung, it is announcing it’s first Tizen smartphone. Almost three years after Tizen was announced as a successor to the MeeGo platform, Samsung has announced its first commercially-available Tizen-powered smartphone. The Samsung Z runs a latest version of Tizen on a 2.3 gigahertz quad-core processor. It has a 4.8 inch HD display, and 8 mega pixel rear-facing camera, and a 2.1 mega pixel front-facing camera. A fingerprint sensor, and 16 gigabyte of expandable memory. A launch in Russia is planned for the autumn, followed by other markets that haven’t yet been confirmed. [10:06] ____ said at the Tizen developer’s conference in San Francisco, we’ll be able to see the handset this week. Russia now, we’re looking at the UK this year?
10:14 JR: Probably not. You don’t launch a new sort of experimental product in the UK these days. It’s a crowded market, the focus is on trying to sell what we’ve got already and make profit in relatively slim margins, so there are other countries that are better suited to launch new devices. Indonesia, Vietnam, Russia being a few of them. So it makes sense. This is an experimental product and better that Samsung have the scale to release experimental products like this.
10:45 IG: What does this product bring that others don’t?
10:47 JR: It brings something that’s not Android to a phone that would, otherwise, be running Android. This sort of question to Tizen, is it going to be able to compete with Android, ultimately? And if it can, then that’s, in some ways, good for the consumer, because it’s introducing more competition. Plenty have tried and failed in the past.
11:09 IG: Yeah. This will either be followed by other manufacturers offering Tizen handsets to the market, or Tizen will, effectively, become a Samsung operating system that disappears quietly and gets folded into something else.
11:26 JR: Well, Tizen’s already, some of MeeGo, incorporates a lot of Bada, which was another Samsung operating system on many mid-range, low-end phones. Didn’t get a lot of brand success over here in the UK. But Samsung I think are worried, whether they admit it publicly or not, by the dominance that Google have and how, unlike their main rival Apple, they are not in total control of the operating system.
11:54 IG: And then James, we’ll run about launches, there’s a new Android smartphone out on the market.
11:58 JR: That’s right. This is LG, and they’ve announced the new G3 Android smartphone. They announced this last week, it’s providing a successor to last year’s LG G2.
12:08 IG: You see what they’ve done there? Maybe yeah. It’s smart marketing.
12:11 JR: Indeed. How many Gs will there eventually be? Anyway, it runs Android on its Qualcomm quadcore processor and the LG G3 has a 5.5 inch 2560 pixels by 1440 pixel display. There’s a 13MP rear facing camera with laser auto focus and 2.1MP front facing camera as well as a 3000 mAh battery. The phone has gone on sale in South Korea with worldwide availability expected to follow soon. It’s being sold in a choice of five colours. That’s metallic black, silk white, shine gold, moon violet, and burgundy red.
12:52 MB: Lovely indeed, and LG offering something of a new tagline for this. They’re saying “Simple is the new smart.” The idea being that perhaps phones don’t need to be overcomplicated, they just need to be clever. And that very much reminds me of the Samsung S5, because when Samsung launched the S5 they were talking very much about not literally going back to basics, but certainly taking a fresh look at the purpose of the phone and what people wanted to use it for, and again moving away from things being too complicated. So, there’s something of an echo here I think in the G3.
13:37 IG: The interesting thing here I think it’s this battery, that sounds like a whacking great battery.
13:41 JR: But it’s certainly 30-40% more than your average for these sort of smartphones, but of course we’re sticking a lot more little pixels on that screen [chuckle] and the quad core processor. So it’s not just about the size of your battery, it’s what you do with it and having some smart electronics to conserve battery energy drain is pretty important as well.
14:04 IG: And this is another phone that of course probably won’t fit in your pocket, isn’t it? Well, not comfortably anyway.
14:08 JR: Well not at 5.5 inches.
14:10 IG: No, no. So the cross between a phone and a tablet goes on. Please don’t use the word phablet.
14:15 JR: Well this is the new top-end flagship device, isn’t it, they really have to have these kind of specs. And everyone has them.
14:27 IG: Okay, you’re listening to TheFonecast sponsored by 51Degrees, a business that provides device data and device detection for thousands of companies online. James it’s a fortnight since we spoke to you. A whole world has probably changed in that fortnight.
14:41 JR: [chuckle] Well, we have put our version three product finally on general release, this is after over six months of trials with some of the world’s leading brands where this has been deployed into data warehouse environments running Hadoop, high volume front-end web server environments as well in all manner of applications from brand promotion to high volume transactional websites. So we’re delighted with the way that the trial has gone and we’re very pleased that we’ve got this now available on general release. It’s open source of course, all Mozilla Public License, including the top-end APIs as well, there’s no restrictions as far as commercial use is concerned, very permissive licensing.
15:22 JR: And we’re delighted to get it out there and we’re delighted with the feedback we’ve received from customers and their willingness to engage in the product development processes as well. These new features that we’ve got in there, whether it’s automatic image optimisation, something called feature detection where we run little snippets of client code within the web browser in order to obtain more information about the device. Or whether it’s aspects like performance monitoring in real time so you can actually understand, the website can actually understand how quickly the user is receiving the page that they’re viewing next, so the website can then make a decision about the richness of content to present, if perhaps there’s a low bandwidth environment in place for example. So all these features I said have all been customer lead and we’re delighted to get them out there now to all our customers.
16:14 IG: Lovely stuff, James and very interesting. To find out more about this you’re supposed to go to the website which is…
16:19 JR: 51Degrees.com. So you will see all the new features off the homepage, all the major new areas of functionality and we’ve tried to streamline the site a little bit and make the information a little bit easier to maintain, remove a few words, etc. I think the problem we all find over many years is that you sort of end up with all these web pages that describe each aspect of your product and we’ve tried to simplify it and raise the sort of homepage and the pages off it to make it a little bit easier to follow. So 10 minutes spent there will give you everything you need to know and you can understand how our services can benefit your business.
16:58 IG: And that’s 51Degrees.com. Thank you James, very much indeed.
17:05 IG: Mark, another new device.
17:08 MB: Indeed so, yes. And they keep getting bigger as well in this week’s broadcast.
17:11 IG: Yes.
17:14 MB: So this last new device for today’s programme is from Microsoft. They’ve announced the third generation of their own brand tablet devices, this is the Surface device first launched in June 2012. The Microsoft Surface Pro 3 has a 12-inch full HD display and runs Windows 8.1 Pro on a choice of Intel Core processors. Other features include a USB 3 port, a touch-sensitive pen and an optional clip on QWERTY keyboard. With a depth of less than 1 cm, Microsoft points out the new tablet is thinner than an Apple MacBook Air. It doesn’t mention the iPad Air because it’s a bit thicker than that. Retail pricing in the United States is expected to start from $799, that’s around £475, for the Intel Core i3 model with 64 gigabytes of storage and 4 gigabytes of RAM. Mid-range models will go on sale to customers in Canada and the USA in a couple of weeks, with UK and Ireland availability due by the end of August.
18:27 IG: Wow, this is a whopper, isn’t it?
18:29 JR: It is. This is the device that the professionals have been waiting for. When Microsoft first announced the Surface, we have the RT ARM version, which had a slightly lesser version of Windows. It didn’t have an Intel processor in, therefore it was limited in the applications that it could run. And that was a worry for CIOs, who have legacy software. This device is man enough to run all your legacy environment and effectively replace the laptop, and it’s price point is quite competitive as well. So this is the one that the CIOs can back and start deploying across their organizations.
19:05 IG: Do you see this very much as a business tool and a mere bit of consumer involvement?
19:09 JR: I think it’s gonna be focused on businesses to start with, because that’s where the low-hanging fruit is for Microsoft Corporate, fleets of laptops being replaced by more Microsoft products. [chuckle] And of course, what they’re doing with this product is setting the minimum standard. So, obviously Microsoft have partners like Dell, HP, et cetera, who are making similar devices, Lenovo, et cetera, that come with the Windows operating system. By doing this, Microsoft set the minimum standard. It’s like those people have to produce a device that’s better than the one Microsoft produced themselves. So Microsoft, I don’t think, never looked at the Surface as a high volume piece of hardware in the way like say the Xbox is. This is simply setting a reference platform and encouraging partners to deliver high quality devices.
19:57 JR: But for this price point, this sort of functionality, with all your Dells and HPs and Lenovos, et cetera, having this kind of spec, Windows 8.1 Pro will rapidly move across the corporate environment now over the next few years.
20:11 IG: Okay. “BlackBerry Project Ion aims to help businesses benefit from the Internet of Things.” Has been long time since I’ve heard that expression. “At the end of May, BlackBerry announced Project Ion, which is designed to help businesses handle data generated from the Internet of Things. Details are relatively vague, although the QNX platform for embedded devices acquired by BlackBerry in 2010 appears to be a key part. The company’s planning to develop a collection of resources as part of Project Ion, including a secure cloud-based platform to manage data from connected devices. It also aims to help create an ecosystem of partners, carriers and developers and will form strategic partnerships as part of the project.” Well, detail’s a little bit scarce there. Gentlemen?
20:54 MB: I think this is very much about BlackBerry emphasizing its enterprise roots, emphasizing the secure aspects of its platform and saying “You can now put your machine-to-machine stuff, you can now put your Internet of Things stuff on something that has that same level of trust.” I think that’s really what this is about.
21:18 JR: Well, I certainly think that’s part of it, Mark, but I think there’s more to it in that BlackBerry have had this QNX platform effectively underpins BlackBerry 10 devices. And it was something… I think you said then that they purchased Ion in 2010, when they had a little bit more cash. And it’s a very widely deployed piece of software but in embedded devices, like routers and switches and network equipment and that kind of stuff. Now what BlackBerry have never really done is leverage the brand benefit that they can get from QNX. Now if, to build on what Mark says, they use the QNX platform as a secure embedded device operating system because many alternatives are based on Linux, for example, and so they establish it there with the security credentials. They charge a very small licensing fee for what is a proper operating system, a proper embedded devices operating system. This is built for very low cost hardware, and to perform well and to provide security.
22:19 JR: If they can do that, then that opens up a whole new market for BlackBerry and we could see BlackBerry actually moving into the embedded devices space, providing the premium operating system, the devices that are gonna sell in the billions every year [chuckle] but only for a few dollars each.
22:36 IG: So rather than selling hundreds of thousands or millions of smartphones, they can sell maybe a 100 times that number of smart devices and although the profit margin isn’t as big, there’s much more opportunity there.
22:53 JR: Well, the revenue model could even be it’s not about the devices, it’s about connecting to our central management system. So let’s say you make thermostats or light switches and you use the QNX platform for those products where you don’t even pay a license fee, you just pay per device that gets connected to the BlackBerry QNX Cloud. And that gives you all the management features and all the software ’cause if you’re a light switch manufacturer or a thermostat manufacturer, you’re probably not a specialist in software and all the issues associated with security. So farm that off to BlackBerry, who are the specialists, and do what you do best, which is provide an amazing electronic thermostat.
23:34 MB: Watch out, Google.
23:36 IG: James, “European Commission clears the acquisition of O2 Ireland by Hutchison’s 3.”
23:42 JR: So this is the European Commission and, as you say, they have approved the acquisition of Telefónica’s O2 Ireland business by Hutchison 3G, which operates the 3 network, in case you’d forgotten. However, Hutchison has been required to make commitments that will see it helping some competitors. O2 Ireland and 3 are the second or fourth largest mobile network operators in Ireland competing with Vodafone and Eircom. There were two major commitments from Hutchison; firstly, it would assist in the launch of two mobile virtual network operators with one of them also able to acquire spectrum and become a full mobile network operator. In addition, Hutchison won’t terminate its network sharing deal with rival Eircom, but instead will improve the terms.
24:26 IG: To put some form of caveat like that is unusual, isn’t it?
24:29 JR: Well, I think you’ve got to look at the market in Ireland. So, you have a relatively affluent population, but I think it’s just shy of five million people in Ireland, which just to put that into context, is about the same population of Greater Manchester. But with competition, it’s very similar to the UK. Obviously look in to the similarities, it’s a tough market and you’ve got Vodafone and Eircom as major competitors out there as well. So there’s a lot of factors on what the Irish government doesn’t want to have happen; what the European Commission doesn’t want to have happen is find that they end up with just two network operators. [chuckle] So, I think these conditions have to be there when there’s consolidation in order to ensure that competition remains healthy.
25:15 MB: And even now, some of the parties involved are suggesting they’re not tough enough. But actually, O2 Ireland and 3 have had a relatively easy ride out of the European Commission.
25:29 JR: I would say that there’s also another side to the coin, which is what they don’t want to see happening is O2 almost giving up. It’s better to have consolidation than a complete withdrawal. And it’s got to be economical for Telefónica ’cause they need the money to subsidize and deal with some of the problems they’ve got else where in the group.
25:46 IG: Well, we’ll just have to wait and see because there must be a time restriction, how long this help goes on for or when it has to stop?
25:52 JR: Yeah, as you say, it’ll certainly be interesting to see who those two MVNO’s are and exactly how they grow?
26:00 IG: You think there’d be a cue for those?
26:02 JR: Yes, from the brands that are already well-established in the market, where it’s logical to extend into mobile now.
26:09 IG: Alright. Mark, bad news for Vodafone customers or some of them, anyway.
26:13 MB: Well, potentially so, Iain, yes. Customers with a Vodafone UK contract are being told that charges for services outside their monthly allowance of minutes, text messages, and data are increasing. However, the basic monthly charge is unchanged and roaming rates in the EU are falling. Any customers’ whose monthly bills will increase by more than 10% are being given the option to leave without penalty. Standard UK calls outside the regular bundle of calls are rising in price from 40 pence per minute to 45p from the 28th of June; text message are up from 15p to 18p. On the other hand, calls in European Union countries for customers who don’t have a special roaming deal will fall from 24.50p per minute to 18.07p per minute from the first of July and the costs of received calls and data charges are also being cut. The point here is unlike the changes that O2 made recently, Vodafone isn’t changing the basic monthly deal. So, if you’re a Vodafone UK customer, not only is what’s often referred to as your line rental staying the same but your monthly allowance is staying the same as well. It’s just calls, messages, data outside that bundle that are changing.
27:37 IG: And if you stay within your bundle, you benefit as well from forwarding EU calls?
27:41 MB: Yes. Although, as we’ve said before, many people now are signing up to special roaming deals anyway, where you pay £2-3 a day and take your home allowance with you, that kind of thing. So, that will affect less people and that isn’t Vodafone being nice, that’s mandated by the EU.
28:03 IG: Vodafone not being nice.
28:05 S?: Never heard that before, good Lord!
28:07 JR: Right, then, finally our story, It’s a new accessory for smartphones, it’s promising to help protect you against food poisoning. PERES is described as the world’s first portable electronic nose. It combines a Bluetooth sensor with a mobile app and according to the people who’ve created the device, it can determine the quality of the freshness of pork, beef, chicken, and fish. Apparently it works by detecting the volatile organic compounds given off by decomposing food as well as by checking temperature and humidity. Users simply point the sensor at the food and press a button. PERES has just picked up $77,000 via crowdfunding site Indiegogo and plans to ship its first devices next month.
28:55 S?: It’s a tough hike for the first, is it?
28:57 JR: It’s not. This is either one of these bogus products [chuckle] or it is gonna be one of those, Wow! Okay, that is a game changer. We’ve now got the ability to electronically deal with smell, which has eluded people, technical engineers for a very long time. I’m sure we’ll get there so maybe we have.
29:21 IG: I think know where my money lies, James.
29:23 MB: I fear the reality will be that perhaps PERES isn’t quite as effective as some people might hope. But who am I to say? I’ve not played with it, I’ve not used it. It may, as you say, be everything it promises. It certainly puts a bit of a twist on the old joke, doesn’t it? “My dog’s got no nose. How does it smell?”
29:48 JR: PERES.
29:49 IG: Okay, alright. I’m drawing this to a close. [chuckle] Those are all of the major mobile industry headlines this week. Thank you for listening. We’ll be back with more news headlines next Wednesday on the 11th of June.
30:00 S1: You’ve been listening to TheFonecast. Sponsored by 51Degrees. You can hear all our podcasts at TheFonecast.com or you can download each program from our website. From our RSS feed or from iTunes.
30:24 S1: This episode of TheFonecast was produced by Mark Bridge and is Copyright 2014.
00:05 Deb Phelps: Hi, this Reverend Deb Phelps, Senior Administer of MiraclesOne, and I wanna thank you for listening to MiraclesOne Radio. I also wanna share with you an exciting event coming up in April 2015 in New York City, and that is the Course of Miracles conference. Rev. Paul and I will be there, once again, presenting, along with many other teachers. You can find out more information at www.acimconference.org. Be sure, when you register, that you let them know MiraclesOne sent you. Also, for all that we offer, be sure to go to our website, www.miraclesone.org.
01:04 DP: Hi everyone, this is Reverend Deb Phelps of MiraclesOne, and I’m so glad to be with you for, once again, our Tuesday Course of Miracles with MiraclesOne Radio show. Today is June 3rd, so we are in June now, which means we have a new theme. June’s theme is “Hide and Seek,” so we’ll be taking a look at some readings that help us to get away from hiding, and seek the truth. Joining me, as usual, is Reverend Gail Bartlett. Hi Rev. Gail.
01:36 Gail Bartlett: Hi everyone. How are you doing? Glad to be here.
01:41 DP: This week’s reading comes to us from the text Chapter 14, Section 7: Sharing perception with the Holy Spirit. That is on page 287 if you have a second or third edition of the course. Why don’t we kind of start going through this and see what it tells us, and what Jesus wants us to know. Well, I like this reading already, because just by the title, Gail, “Sharing perception with the Holy Spirit”, that’s what he wants us to do. If we could just get this title, we wouldn’t even need the rest of the reading. Sharing perception with the Holy Spirit. He starts of asking us a question, “What is it that you want?” What do you want? Light or darkness? Knowledge or ignorance? You can’t have both.
02:41 DP: So where do you wanna be? Do you wanna be still in the darkness? Being aggravated by those thoughts of the past, and fear and judgement and criticism, etcetera. Do you wanna remain separated? That feeling of separation, even though, in truth, Jesus tells us we’re all one, we’re together. So he says “As darkness disappears in light, so ignorance fades away when knowledge dawns.” Truth is union. So do you want the truth? You can handle the truth. From whatever movie that is, where Al Pacino said, “You can’t handle the truth,” I forget what that… Oh, “A Few Good Men,” right?
03:38 GB: Tom Cruise.
03:40 DP: Yeah, but it was Al Pacino that said it.
03:43 GB: Oh he did? I thought it was…
03:44 DP: No, he slammed something down on the desk or something, and said “You can’t handle the truth!” Well, we’re here to tell you that you can handle the truth because you have Jesus leading you by the hand to the truth, and the Holy Spirit is there with you as well, and they’re all in your mind. Jesus and the Holy Spirit is not these things outside of you. They’re right there in your mind. Sometimes we make it sound like they’re outside of us, but they’re not. So here we go, paragraph two, “The search for truth is about the honest searching out of everything that interferes with the truth.” What does that sound like? Sounds like the introduction to the course, doesn’t it? Right? Not gonna learn about love, we’re gonna learn about the obstacles that we have placed in the way to love.
04:40 DP: It’s already there. Truth is, you can’t lose it, and you can’t find it. It’s wherever we are, because it’s within us. So, we can either be aware of it or not. So are you ready to be aware of the truth, or do you wanna stay the way you are? Do you wanna be miserable? Unhappy? Stuck on those old ideas and beliefs about yourself? And you know you do it. Every time a situation comes up and you get angry, or you get upset, you cry. Not that there’s anything wrong with having any of those feelings, but there comes a point where you’re gonna say “Well, what do I really want? Do I wanna have this or not? I want the truth.”
05:38 DP: So, continuing in this paragraph two, he’s saying, sentence seven, “Under each corner stone of fear on which you have erected your insane system of belief, the truth lies hidden.” So we build a false building on the truth, there it is. If you remember, not too long ago, we talked about the two pictures. The fancy golden frame. Blood red rubies. Same thing, the truth is there, it’s already beautiful in its simplicity, but the ego wants us to have something else. Cannot know this, for by hiding truth in fear you see no reason to believe that the more you look at fear, the less you see it and the clearer what it conceals becomes. It’s okay to look at the fear. It’s okay to look at it. I’ve had to look at it recently. Geez, I had another health diagnosis.
06:56 DP: And as Gail knows, ’cause we’ve been talking about it, it was like, it really struck me. Like, “Oh my gosh! Something else.” And I was afraid. I was afraid of it the first couple of days because it was just last Friday. And then I started coming to some terms with it and thankfully talking with you, Gail, yesterday or whenever it was. It’s like, “Yeah, I have to face that fear that I have, and underneath know that I’m still safe, I can trust God no matter what.
07:32 DP: I can do what I need to do here in the world, but yet, I still have to do that inner work. Because if I am disturbed in any way, if even so very lightly, under the hood kinda deal, I still need to seek the truth.” The truth is in there. God knows what the truth is. God knows that I’m not this body. Certainly, like I said, I’ll do the things that I need to do, but then, while I’m doing it, if I’m feeling guilty about it, if I’m feeling upset about it, if I’m judging myself about it… Holy Spirit, look at this guilt with me. Look at this judgement with me. Look at this criticism with me. And he will. And he’ll transform it. The important thing is, like it said at the beginning of paragraph two, the honest searching. Being honest with ourselves. That honest searching out of everything that interferes with it.
08:55 DP: So those ideas kept me busy for a couple of days, off and on. And so, now, I’ve come to a better place with it. There have been seemingly worse things that I’ve come to terms with very quickly, and there’s been seemingly very easy things that I’ve held on to for longer. All it comes down to is, “Well, do I want the light or do I want the darkness?” And then, once I do I can share… Well, what’s the title of this section? Sharing perception of the Holy Spirit. I can share what my perception is. What I’m seeing out of this; what I’m getting out of it. And then allow the transformation to come. I’ll stop there Gail and see if you have anything that you wanted to share.
09:48 GB: Well, I have a really good example. You and I shared a little bit about what your challenge was on Friday. Let me share something with which I’ve wrestled. I’ve had gum issues for as long as I can remember. I remember going to a periodontist when I was 28 or 29, so that was a long time ago, and I had some periodontal work. My teeth were fine. I was a young, and I’ve had not gingivectomies, but deep, deep cleaning, which is painful because you’re given…
10:45 GB: So, anyway, long story short, I was told by a traditional dentist about 10 years ago that I would lose about one-third of my teeth due to gum disease.
10:55 GB: The teeth were perfectly fine, she took an X-ray. She had been recommended to me by a holistic physician. It was his dentist. So, long story short, she takes X-rays, comes back out, holds both my hands and says, “Gail, I’m so sorry. Your teeth look fine, but you’re gonna lose a third of your teeth.” So how many is that? That’s probably 10 teeth. I don’t know. I was devastated, and so, I went online and I found a holistic dentist. There are two in Chicago, two who are reputable, let’s put it that way. And I made the sojourn, an hour and 15 minutes up North, and the long and short of it was, not only did I not lose any teeth, but I ended up with brackets, which is comparable to braces. And I wore these bracket gizmos for about five years. I had these appliances I put in at night.
11:53 GB: Well, I have two teeth on the bottom on the right that are very precarious, and the appliance fit around the one on the bottom, fits around this tooth that is very precarious. And the tooth looks fine, but there’s dramatic gum loss below this tooth and the one next to it, which is at the very end. And when I felt it this morning, I thought, “Oh my God! It’s going to fall out!” Now, it’s not that bad. But it’s very loose, which means I can’t chew on my right side, I have to chew on my left side.
12:31 GB: So, I’m gonna need to have those teeth pulled, and it breaks my heart ’cause the teeth are fine. And went to get implants, but then she has to grow bone, blah blah blah. And like, Rev Deb… I mean I have… And I’m just being very honest. I feel like I’ve beat myself up because there are probably things that I could have done. I could have been more diligent. She told me to use a Waterpik for 10 minutes at a time, have hydrogen peroxide, etcetera. And I’ve been a little scattered about it, to say the least. Not negligent, I mean I brush my teeth, I use the Waterpik every single night, I brush them in the morning. And I’ve been really sad that I’ve dealt with this for 40 years. Forty years I’d been dealing with this, being stressed out by this gum stuff.
13:31 GB: Now, to me, that is no different than… And I’ve hidden it. I don’t mean I haven’t shared it, with my family or right now. That’s not what I mean. But I haven’t relinquished it. I haven’t really journalled about it. I still think there’s something within me that tells me, this is not such a big deal. I haven’t been diagnosed with terminal cancer. Other people have greater challenges. Seemingly greater challenges, physically or psychologically. But this reading is beautiful, I mean, I know better than that to bring this. I know better intellectually. But just talking about it makes me feel better. I mean just getting it out, and sharing it with all of you, ’cause I’ve known of people with chronic fatigue syndrome, or fibromyalgia or… Some issues that land them in bed, for example. I mean, I’m not in bed because of this gum loss. I can’t chew on my right side, but I can still chew, I can still intake food.
14:44 GB: So, there’s a part of me, clearly, that wants to suffer and that wants to sacrifice and wants to be a martyr. And it doesn’t matter if I try to dissect it, it’s more important, as Rev Deb was saying, that I bring this to the Holy Spirit. That I don’t have to keep… I’m still keeping something separate from the Holy Spirit of Jesus. And he tells us not just in this section of the text, but everywhere. Everywhere, in so many different forms: Just bring everything to me. Place everything on the altar.
15:21 GB: And I was thinking about Rev Deb and her challenge, this latest emergence. I was thinking about my gum issue, too, and I thought, “Okay, how can this… ” Let’s see if I can explain this, I’m not sure if I can. Lesson 154 is today’s lesson, it’s, “I am among the ministers of God.” And basically what this lesson is saying, kind of in conjunction with this is, we really allow the Holy Spirit to use our hands and our feet and our voice, to reach out to other people, because we’re all ministers of God in essence. So, if I’m withholding something like that, either because I’m ashamed or embarrassed or I can’t believe that this is happening, how could I let this happen, blaming myself, blaming the dentist, by the way, which I have done, and I still do to a certain extent. I’m being honest.
16:19 GB: So that’s a long way of saying, I’m learning slowly to bring all this up without fear to an audience, whether you’re listening today or some other time, because I want to look at it. I don’t know what that means, but I can simply journal and say, “I’m really struggling with this. I’m mad at myself. I’m sure I could have done a little bit differently.” But let’s face it, guys, it’s in the past. There’s nothing I can do, the tooth is loose. With Rev Deb’s challenge… I mean, I’m not saying that there’s nothing I can do. There are things I can do. But when I’m blocked and frozen in fear, no alternatives present themselves. I have tuned the Holy Spirit out, and I have not allowed the spirit in me to come forth with viable alternatives or solutions. I’ve just closed the door to being helped. I think that’s enough for now. I’m done.
17:25 DP: I think that’s the key there, that you shared at the end, is that… Well, [A], it doesn’t matter what the form is. Whatever it is, if it’s a physical challenge, a mental health challenge, a job challenge, a relationship challenge, that’s not the point. The point is, well, do you like what you’re feeling? And if you don’t, then share that perception with the Holy Spirit, so you can be reminded of what the truth is. So you can come to a place of peace. Because then once we can come to a place of peace, well, then we’ll know what we’re guided to do next. So it’s the idea of… At the beginning of paragraph four, I just happened to look down, it says, “Our emphasis has been on bringing what is undesirable to the desirable, what you do not want, to what you do.” That’s what this says. No longer do we have to hide in the darkness.
18:37 DP: Speaking about it today, myself, Rev Gail, that’s bringing it into the light. That’s saying, I don’t wanna keep this hidden any longer. Now, whether, I mean, certainly not everybody could speak about it publicly like we are right now, but whether it’s writing in a journal, having a conversation in your car, I sometimes talk to holy spirit in my car when I’m driving around. Maybe it’s a friend, maybe it’s your study group, maybe it’s calling one of us. Getting it out instead of keeping it hidden, that this area I think I can handle on my own. It’s basically what you were in a way saying, Gail, is that, “Yeah okay, well, I give up the things to holy spirit, but this one thing, I don’t know I don’t think you can help me with this,” but he can because it’s not about the form, it’s about what we’re feeling that contact which obviously is coming from the ego. If we’re full of fear, full of doubt, hurt, pain, judgement, berating ourselves, whatever it is, he is there to help us.
19:56 DP: And yet, it’s that easy. Well, maybe it’s that simple. Sometimes simple isn’t always easy as I was telling my class last night. The instructions, for instance we were talking about the workbook, I’m practising the workbook and it’s like, the instructions are there. Following the instructions and following through with the instructions may not be easy to do. They’re simple when you read it. For instance, I forget what lesson we were talking about, and it said, four to five times an hour. Oh I know what it was, it was I call upon God’s name and upon my own. I think it’s 183. And I guess you’re supposed to repeat four to five times an hour. That’s it, that’s the instruction. It’s not… I have to do mental gymnastics to try and figure everything out of what he means. And what is God’s name.
20:53 DP: Now it just says practice. I call upon God’s name and upon my own. Four to five times an hour. Right? We get confused and we allow the ego to throw that smoke screen in front of us. So when he says just bring this to the Holy Spirit, well yeah, you got to own it. You got to own what you’re feeling. How can you bring it to the Holy Spirit if you’re not owning that. You know, in my case feeling, you know, a little scared, feeling a little defeated, you know, a sense of de… You know that I have been defeated that whatever, whatever else.
21:39 DP: Anger. There was some anger there. There was some sadness there. And it was, well, I acknowledge this, I own this, and once I own it then I can do something about it which is now I give it to the Holy Spirit. Sometimes we say giving it to the Holy Spirit, it’s like, “Oh, it’s like a hot potato.” Like I don’t wanna take responsibility for, you know, what thoughts bug me to what I’m feeling and the feelings that I’m having. No, that’s not the case. You acknowledge it, you own it.
22:20 DP: So we bring the undesirable to the desirable. I’m turning the page going on to paragraph five here. And it says “Light cannot enter darkness when the mind believes in darkness and will not let it go.” Well, if I’m stuck and that plays, you know, like I was for, you know, off and on for a couple of days, two days or so. But no, I’m not going to have any relief. I’m only going to have relief when I am willing to have that relief. When I can acknowledge, you know, it’s one thing to say I want to be at peace.
23:04 DP: It’s another thing as, he tells us on one of workbook lessons, I want the peace of God. It’s another thing to mean what we say. I mean what I say when I say “Yeah, I’m willing now Holy Spirit. I’m willing to take a look at this situation a little bit differently. And what’s it been invoking in me the fear or the judgement, etcetera. I’m willing to look at this now.” ‘Cause until then we can blame everything else. We can blame our body. We can blame our boss. We can blame our relationship. We can blame God. You know what do they say when a flood or something like that, they call it an act of God. [chuckle] Right? We can blame anything. But until we’re willing, until we’re willing. That is all it takes, a little bit of willingness.
24:24 DP: So, what else here in paragraph five? Well, the Holy Spirit can use everything that we’ve done. We’ve set up the defences is what he’s talking about here. Yeah, we’ve attacked ourselves. I know I was attacking myself. But sentence eight in paragraph five, “Defence is like everything you made must be gently turned to your own good. Translated by the Holy Spirit from means of self destruction to means of preservation and release.” This doesn’t mean preservation of the body. This means preservation of our mind. And he can translate. For me, if I would have found out about this a couple of months ago, well, then I probably would have gone down a more traditional route of managing it.
25:30 DP: But because I’m now working with a natural path and I feel at peace with that, and at peace with now what we’re moving forward with, then it’s okay. I feel okay with it. And so, my prayer then was a prayer of gratitude. Wow, I’m glad it came up now. ‘Cause now this is where I’m supposed to be. And I want that peace. And whether or not this works or not, I still want that peace, because peace is the outcome that I desire. So he says, sentence 11, “Do not delay in your… ” Let me say that again. “Do not delay in your return to peace by wondering how he can fulfill what God has given him to do. Leave that to him. Who knows? God, he knows. You are not asked to do mighty tasks yourself.”
26:23 DP: See? That’s what we’ve been doing. We’ve been trying to figure it out ourselves. If I do this, or if I do that, I’m gonna make magic happen. We are merely asked to do the little he suggests you do, trusting him only to the small extent of believing that if he asks it, you can do it. You’ll see how easily all that he asks can be accomplished. Don’t have to do it by ourselves, we just have to… What is that little willingness? Yeah.
27:05 GB: You know, I thank you very much for… I know that the Holy Spirit lead you to a natural path, but I find that what you just said was very helpful. Whether it works or not, whether it works or not, it may or may not work. In other words, you may not… When we say that, I think the way I interpret what you said was, at some future date, you may be lead back to a traditional physician. I mean, in other words, we don’t know. It feels right to you right now. I think for me, going back to this tooth thing, it’s… I don’t want them to be pulled. I think there’s a part of me that’s deluded into believing that gum disease would heal on it’s own, and that’s clearly not the message. And then the other thing you said was, how are you feeling? How am I feeling about this? Angry at the dentist. I’m blaming her. I feel she’s very focused on developing other modality.
28:30 GB: She’s into a face work, and there’s some new methodology for example that will enable her to inject something into a woman or a man’s face that would retard or help with ageing, and she’s really focused on getting into that because it’s stimulating. She’s about 51, 52. Very very bright lady, and she’s all… She’s really into homoeopathy, and I had an infection in one tooth, and she gave me a homoeopathic remedy and so forth, and I love homoeopathy. That’s not… That’s neither here nor there, but the point is, I’m stubborn, and I want what I want, and so, I continue to stay agitated and discouraged and disheartened, and in blame mode.
29:23 GB: So I’m either blaming myself, or I’m blaming Dr. Pearson, but the bottom line is you are not asked to do mighty tasks yourself. In paragraph five, Rev. Deb, where was I here, “You are merely asked to do the little he suggests you do with a little willingness.” And so, I don’t know if you think about purpose, what our purpose is. To forgive. We want peace above all. How quickly my commitment to peace with this latest development which was probably ongoing and I just chose to ignore it, but now it’s gotten to the point where I can’t ignore it. I’m feeling an urgency to do something, and so… Bear with me. When I was drinking so heavily and ended up in treatment and I’m very open about this for anyone who’s never heard me talk before; I’m very open about this.
30:27 GB: It was nine years ago. I really had to hit bottom. I mean I had to hit bottom, bottom, bottom. Just when I was thinking about the tooth this morning, I thought, “Well, I kinda feel the same way about this.” That I’ve chosen not to take any action. I’ve chosen not to ask the Holy Spirit for help and here I am. Now, clearly that’s my perception. But going back to what Rev Deb and I are talking about, I don’t have that little willingness to allow the Holy Spirit to come into this perception of a major problem I’m experiencing. I’m done.
31:12 DP: Yeah, that’s what he tasks us to do. [laughter] Bring him in. So, here it goes and in a few moments once I finish these last two paragraphs with my thoughts, we’ll open up the phone lines so you can call in and share your thoughts as well. So, paragraph six… He says the Holy Spirit asks of you but this, “Bring to him every secret you have locked away from him. Open every door to him and bid him enter the darkness and lighten it away. At your request, he enters gladly. He brings the light to darkness if you make the darkness open to him, but what you hide, he cannot look upon. He sees for you unless you look with him. He cannot see. The vision of Christ is not for him alone, but for him with you. Bring therefore all your dark and secret thoughts to him and look upon them with him. He holds the light, and you the darkness. They cannot coexist when both of you together look on them. His judgement must prevail, and he will give it to you as you join your perception to his.” That’s our instructions.
32:42 DP: So instead of keeping one, two, 12 things secret… Holding on to them from the Holy Spirit… “Oh, he can’t help me with this.” Maybe it’s a family member. Maybe it’s your worry about your health. “Oh, he can’t help me with this. He’s supposed to just help me with… With relationships.” Well, you have the relationship with yourself and he can help you with that. That’s what he’s saying is that, “When we’re willing to allow those to come up and out.” Let’s say, “Hey, Holy Spirit, look at this with me.” Because when we look at it, we’re looking at it with the shivers of fear. Looking at it with fear, and everything that falls under that category, right? Anger, sadness, etcetera. We’re looking at it through fear. How can we possibly see anything differently, any hope to whatever the situation is, whether it’s financial, physical, emotional, mental, whatever. How can we see any hope if we’re looking at it ourselves and we think we know what the answer is?
34:09 DP: We get stuck in our head about it. We try to make it too intellectual. No. He brings the light to darkness if you make the darkness open to him. Holy Spirit, this is what I’m afraid of. I’m afraid I’m going to die. I’m afraid I’m never going to be healthy again. I’m angry that this is occurring. I’m sad that this is occurring. And on top of it, I’m discombobulated. It’s throwing a wrench into the monkey works. Then what happens? “Look at this with me, Holy Spirit. Tell me what you see.” So, there, you uncover those dark and secret thoughts. You say, “Look at them with me. Here comes this holy light. You are loved. You are cared for. You are safe. You can trust me. We will get through this together.”
36:00 DP: See when we’re holding that darkness we’re keeping ourselves isolated and alone. Even if we’re complaining to a friend, or venting. No we want to do the work and this is what’s going on. Look at this with me, and the thing is, as once you allow that right part of your mind to shine the truth on it, you’ll be more at peace, you’ll be able to rest, you’ll be able to sleep at night. You won’t be as anxious. And joining with him and seeing is the way in which you learn to share with him the interpretation of perception that leads to knowledge. And sharing the perception with him teaches us how to recognise what we see. It’s his will that we know the truth. So let it be yours. So before you make your comments, Gail, I’m going to go ahead and give the number if anyone is listening and would like to call in and share some insights and thoughts that you had. The number is 608-514-1487, or you can Skype audio into MiraclesOne Radio Show.
38:02 GB: Well, I think your comments were so helpful. I think that this reading, which I haven’t read for quite a while, reminds me of Lesson 24 “I do not perceive my own best interests.” And I think what you said too about how often I certainly have sincerely tried to apply a course in miracles to my relationship with Bill, my husband, and to my parents, who are now both, now they’ve passed on. But there are certain areas of my life, just recently it’s hit me, that I exclude joining with the Holy Spirit. And then in paragraph five, just real quickly, this defense thing in sentence eight, “Defence is like everything you made must be gently turned to your own good, translated by the Holy Spirit from means of self-destruction to means of preservation and release.” I feel like I’m gonna write that sentence down. It’s a beautiful sentence and isn’t that what we do? We follow the ego’s advice or guidance or whatever, direction, to the path of no return and to seek, but do not find.
39:31 GB: So it goes back to what you said as well about this can all be an intellectual exercise, but working with the intellect will get us nowhere. It has to be a relinquishment. And you did a Sunday message on trust. It’s about learning how to trust, and just doing it with baby steps. And I mentioned this before, that Ken Wapnick says, “Don’t skip steps,” and I think all too often those of us, I think this is a good point. Many of us who have studied a Course of Miracles for a while feel we should be further along and we almost are too embarrassed to admit that we’re struggling with some aspect of our life that we may believe seems to be trivial or trite to other people. But if we’re giving it our own meaning by using the ego’s interpretation, it’s not trivial. Because as Rev. Deb was saying it keeps us separate from other people and ourselves, so we’re clearly not joined with God. Okay, I’m done, just in case someone is planning on calling in. I’ll mute.
40:46 DP: We have nobody as yet, but ditto to everything you said [chuckle] of course. And you see the instructions here are simple. But as you were saying there is an area of our lives that we may say “No, I’ll hold on to this area.” What are we really afraid of? Perhaps we’re afraid that it will be resolved. And we make the worst case scenario. Maybe it means I have to leave a relationship, maybe it means I have to move across country, give up the job I’m doing right now, whatever. The Holy Spirit wouldn’t offer anything that would hurt us. That’s the thing. We think it’s gonna hurt. But once it’s removed, whatever that darkness is, you’re like “Oh wow, I didn’t know I could have this much peace.” Just like having a baby.
42:03 DP: It’s painful when you’re going through it. [laughter] Labour and everything. But look what you have when you come out at the end. Or when it comes out at the end, I should say. [laughter] Beautiful baby. And so, you can have a short labour with this, with Holy Spirit or you could have a long labour. It’s up to you. But what’s just stating is a miracle. That’s what comes through on the other side. A new way to see, new way to experience your life. And as we’re going through situations, we may think, “This is the worst that could ever happen to me. Absolute worst.” But then you pick yourself up, you join with Holy Spirit and then you find out, “Wow! I got through that.” And you can look upon it with love and say, “I got through that situation. I relied on the Holy Spirit. I didn’t rely on my own strength because I chose to remember God is the strength in which I trust.” And as you said, Gail, it’s about trust. We hold back because we don’t want to trust. We don’t want to trust the Holy Spirit. As I said before, would he do anything that would be hurtful? It’s only for our own healing. It’s only for us to remember the love. It’s only for us to have that peace that we so much desire.
44:06 GB: I think the other thing, at least I think I was. I’m guilty of those… I often will say, “Well, I’ll tackle this particular issue that’s under the surface are brewing when I get something else resolved.” And what ends up happening for me is then my perception becomes that I have multiple issues in multiple areas of my life because I think it not only demonstrates a lack of trust, at least to my own experience, but impatience. Now I think somewhere on the text, Jesus says, “Divine Patience yields immediate results.” Now he is not talking I don’t believe in terms of what we think of immediate results, but the immediate results he is referencing is peace. You know Light, Joy and Peace.
45:10 GB: I think that many of us because we have an experience that Peace, Joy and Light in full abundance on a consistent basis are still tentative. We are still tentative about trusting that the Holy Spirit knows what is best. And somewhere, I’m not sure where it is, maybe multiple times, his solution, which is joining, obviously, will benefit everybody concerned. So not in my case with this gum stuff it would be Dr. Pearson and may, I mean what purpose could it serve? Well, if I trust the Holy Spirit, it will serve a mighty purpose. But if I am so mired in fear, then I don’t want implants, I don’t want to have her grow bone and all that. I mean, I can’t even tell you why I just don’t want to have that happen and yet I am still limping along, chewing on one side of my mouth. So anyway. Those are just my thoughts for the moment. I’ll mute.
46:29 DP: Well, we think we’ll get somewhere with the sacrifice of been having pain. I deserve this. There’s a part of us that says, “I deserve this,” as long as, as well as the fear that’s with it as well. It’s like I am made to suffer, I’m thinking of [chuckle] Star Wars, C3PO where, many times especially in… Well, the original movies from ’77, ’78, you know what I mean. You know that “Oh, it’s just my lot in life to suffer,” is what he goes around saying. If you get a chance, watch it. Just pay attention how much he complains like that. He is like so much the ego. I remember one time we did a Star Wars marathon with those folks here at MiraclesOne. That was several years ago. And we were laughing at it because it is what the ego tells us. “I’m just made to suffer.”
47:39 DP: So, in your case, “I’m just gonna chew on the right side of my mouth.” It’s like, “Why should I move forward?” What is it we’re really afraid of? We’re afraid we’re gonna be okay. We’re afraid we’re gonna be taken care of, we’re afraid we’re gonna be loved. And the thing is, is we don’t love ourselves. And that’s why we don’t wanna do that. So we’ll sacrifice. But we don’t have to sacrifice in that darkness any longer. I don’t wanna sacrifice anymore. So now I can have something different. I can have peace and in my case I’ll just do those things that I need to do to take care of myself and to love myself. I don’t have to be angry about it anymore. I don’t have to be confused about it or etcetera. I could just say, “Okay. Holy Spirit look at this with me. I want peace.” That’s what’s most important.
48:57 DP: Well, we have no callers today. Any last thoughts you have, Gail? Maybe I’ll just wrap up a little early tonight, today, I mean.
49:04 GB: Well, I was gonna say too, I think you’ve written many emails on your Miracles Google Group Forum about the danger of folly. Of making comparisons. And I think that when we go into a state and I’m sure I have with this whole gum thing, of suffering or sacrifice, it’s also self pity involved. All those S’s. Everybody has it easier than I do in this area. I can easily become narcissistic. I’m the only one with this particular challenge, whatever it may be. Or my life is the worst. How could anybody understand?
49:50 DP: Right. [laughter] You’re so right.
49:52 GB: No, I mean I think that that’s true and I find that in many of the forms in which I, in fact all of the forms in which I participate within MiraclesOne as I’ve said before in our Thursday night class, I find that by trusting my fellow students, fellow participants, mighty companions, I realized that if I can trust them as fellow human beings, I can certainly trust God. Because I haven’t, for example when I’m telling you about this gum thing you’re not sitting there and going, “Oh my God that is just awful. That is just so terrible, you poor thing, you poor thing.” I mean really, that would be false sympathy. But what you’re saying in essence is, “Go to the Holy Spirit.” And share the fear or the trepidation, or the anxiety, or the self crucifixion. I mean whatever form those feelings may take that result from the fear that we’re experiencing ’cause when we’re feeling fear we’re separate from God or the Holy Spirit of Jesus. So those are my parting thoughts. I’m done.
51:09 DP: Yeah, exactly, exactly. Do you wanna hear or not really is what it comes down to is that he said? The beginning here? It’s like, “What do you want? Do you want light or darkness, do you want knowledge or ignorance?” Well, does it hurt to try? Does it hurt to have a little willingness to invite him in. I mean I talk about it a lot as you know. And this is more than the intellectual gymnastics of trying to like, “Oh I’ve got to understand what this paragraph or this section means.” No, I just got to follow the instructions… You just got to follow the instructions.
52:00 DP: This course works and we always say it, if you work it, if you do the work, if you follow the instructions and do as he says. So try it. You’ll like it. [chuckle] You will. So do it. And Gail you mentioned our Google group that we have. Certainly if anything that you’ve heard today has inspired some thoughts or some insights that you wanna share with us, you can find that Google group… Well if you go to our website, www.miraclesone.org, there’s a link for that. We also have a Facebook group, the MiraclesOne Practical Application Facebook group that you can join too. So once again, if you wanna share some insights and thoughts that you have. And certainly I want to mention today was the big day of the announcement, the exciting event taking place in April 2015 in New York City and that is the Course of Miracles Conference. Rev. Paul and myself will be there once again presenting and teaching with, I think there’s a total of 20 presenter/presenter teams that will be speaking and offering workshops that weekend.
53:13 DP: And we’re certainly honoured and glad to be there to meet with all of you, share with you, talk with you, have lunch with you, [chuckle] whatever. And so, I hope you’ll register and be a part of that. ‘The Present Love, A Present Love’ is the theme for the conference. So that link is www.acimconference.org, and as always if you’ve enjoyed what you’ve heard today, benefited in some way, consider making a donation to MiraclesOne ’cause you help us to do the work that we share with you. Can’t do it without you. It’s a joint venture. So you can make a donation on our website and certainly find all the resources that you need for a practical application of a Course of Miracles.
54:00 DP: Once again our website is www.miraclesone.org. So with that I wish you much much peace, till next time. Oh let me tell you what’s coming up next time. [chuckle] I forgot to do that. Okay, well that is text Chapter 13, Section 3, “The fear of redemption” as we continue this month’s theme of “Hide and seek.” So with that now I wish you peace. Have a great day everyone.
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