Two Easy SEO Tips (That Actually Work)

Scribie SEO Transcription

Audio Transcription and SEO

Brian Dean (Backlinko) is an internationally recognized entrepreneur and SEO expert.  He recently put together a massive list of 201 actionable SEO tips that are sure to provide inspiration to SEO veterans and novices alike. 

We’ve picked out two tips that Scribie can immediately help you execute and give your SEO a huge boost. 

  1. Transcribing Audio into Text (or Vice Versa)
  • At $0.75/min, Scribie offers audio transcription at 99% accuracy. This is the best rate/value in the industry. Other transcription services may offer low prices but ultimately fail to deliver on accuracy—don’t compromise the accuracy of your content.
    • Offering a blogger a text version of their podcast or video is a great way to build relationships with other bloggers. Note: Brian cautions against asking for a reciprocal backlink as this goes against Google’s guidelines. 
  • Audio Transcription of Videos
    • You can have the best [Insert Your Product Here] video on YouTube, but in order to fully take advantage of it, you have to transcribe the dialogue. This tells Google what the content in your video is about and will help funnel more qualified traffic your way.
    • Also, we would like to note that audio transcription provides a valuable service to people with disabilities. By including an accurate transcript you are ensuring the accessibility of your content to millions of people who would otherwise not be exposed to it. 
    • Scribie can provide subtitle files in SubRip (.srt) and SubViewer (.sbv) formats. All you have to do is paste your video link into our multi-format importer, place your order and we’ll do the rest. Once your file is done transcribing, upload it to your YouTube or Vimeo (or other video sharing service) and you will now have optimized and SEO friendly content.  

If you’re interested in more of Brian’s techniques check out his blog below. 

Source: 201 Powerful SEO Tips (That Actually Work)

Distinctive Features of Scribie’s Audio Transcription Service

Audio Transcription Service
Audio Transcription Service

“Scribie is one of the best ways to get audio transcription”.

These days we have unlimited options available in the marketplace for every need and want of ours. Audio transcription is no different. We have many audio transcription services out there who promise us a bag of good things but deliver none. In this scenario where every single detail of conversation is of utmost importance, we need to be extra cautious of what is promised versus what is delivered.

How Scribie is providing a unique experience.

  • We provide hassle free and easy to use services for our clients.
  • We offer free re-review if you are not satisfied with the quality of files delivered.
  • We have various turnaround option at different rates, from flex 5 (3 -5 days) to 1 Day (24 hours) and Express (8-12 hours) you can choose whichever suits you the best.
  • Our process is a four step process transcription, review, proofreading, and quality check. We guarantee 99% accuracy.
  • We ensure that a number of people collaboratively work on each file, which results in a higher quality transcript. Everyone works as a team at Scribie.
  • We ensure the accuracy and effort to be the same regardless of the size of the file. Even the shortest file is worked upon by more than three people.
  • We have set of protocols to follow which delivers consistent and certified results.
  • Want to track the progress? We have a WIP (Work in progress) system set up to give you a real-time progress update for all of your transcripts.
  • Integrated Editor, helps you check the quality of delivered files and you can even go ahead and make corrections or fill in the blanks.
  • We will send email notification in case of delay. We keep our clients informed about the entire process.
  • We have recently launched teleconferencing and phone call recording service integrated with transcription service. So if you want to record a phone call or conference call and then order for transcripts then just book a call with us and the recording and order for transcription will happen automatically.

Please send us a mail at support@scribie.com or you can chat with us directly.

Transcription Allows Your Audio And Video To Be SEEN!

blindfolded-computerYour content is invisible.

Well, not exactly… it’s invisible to a pretty good portion of the internet.

Let me explain: With the web shifting more towards mobile browsing (along with the multitude of tablets, and other computer-derivatives hitting the market) it is more important than ever to make sure your content is “visible” to everyone.

Most people worry about getting their videos and podcasts into everyone’s screen — but they forget that lots of people can’t even view that content.

  • The Stressed Worker – Do you operate a B2B service or product? Well then you know the plight of reaching your prospects through email + the telephone. When it comes to online marketing, the sales “barriers” appear with added intensity. Most employees aren’t allowed to view videos or listen to podcasts while at work. That means without an accompanying text transcription the non-text video or audio is invisible to them!
  • The Old-School Mobile Browser – Unfortunately, there’s also a very significant segment of the market that DOESN’T have an iPhone (or otherwise modern web browser) which means lots of video or audio content is completely stripped from web pages. This is another huge issue, because often the end-viewer doesn’t even realize what they are missing out on. This even applies to other multi-media when it comes to advanced phones. (For example, iPhone’s to-date have never accepted flash-based content.)
  • The In-Depth Researcher – Research has shown that a large segment of online buyers do not respond well to non-text content. While a video or podcast might allow you to reach a certain segment of the market, don’t neglect the overwhelming majority of the internet that thrives on text content. Many people who are doing in-depth research about a product want text so they can search for certain keywords, copy and paste features into a spreadsheet, or even just skim read for the important stuff.
  • The Low Attention-Span – You can’t always rely on your video content to do ALL the selling. Remember that people have an average attention span of what, 8 seconds? Use text in coordination with your other content efforts to ensure that people are engaged with your content. This is the only sure-fire way to keep hold of your prospects attention. If you’re putting in lots of money, time and effort into your content, it’s your responsibility to efficiently disperse that information to the masses. You deserve to be rewarded for all that work — right?

As you can see, there is a huge part of the internet that is blind to your non-text content. Maybe in the future, as hardware and software technology advances, this will become a non-issue… but for the foreseeable future, content (in text-form) is king! So remember to make the absolute most of your content marketing by utilizing a transcription service in the future.

Hopefully these examples have given you a good picture of the “invisible” web surfers that rely on text content. No matter your industry, business, or marketing strategy — you can’t afford to miss out on audio transcription.

Audio Transcription: An Underutilized SEO Trick For Content Producers

audio-transcription

Work Smarter Not Harder

Digital marketing is becoming more and more competitive every day. That’s why when it comes to SEO you can’t afford to miss any best practices.

Podcasts, videos, webinars… all some of the most engaging pieces of modern media, yet they all fall into the same SEO trap. As pointed out by Moz, if google can’t index your file, then it is essentially invisible to searchers.

This is a huge problem if your business relies on search engine marketing to generate traffic. After all, if you’re putting in the time to create that awesome content, doesn’t it deserve to get seen?

What’s the solution?

One of the most underutilized SEO tactics (that is just starting to catch on with the larger marketers) for these types of non-text media, is audio transcription.

  • Getting your podcast/video transcribed essentially takes that engaging media and makes sure that it will get the same SEO benefit as say a blog post. Essentially, it makes sure that all of your “SEO bases” are covered.
  • Transcriptions increase viewer engagement. Studies have shown that video transcriptions can increase the completion rate of videos significantly.

Think of audio transcription as a helpful SEO tactic that will help you get ahead of the competition — if they aren’t posting text transcriptions they are missing out on all of these benefits.

 Alternative Benefits

Ironically, there are many benefits to transcribing your audio or video content beyond SEO.

Let’s take a look:

  1. User Experience – Often, viewers won’t be able to listen to a video (maybe they’re at work, or without headphones in a library) so that entire piece of content will be unavailable without a text version.
  2. Searching – From a user’s point of view, text content is easily searchable using a browser’s built-in search function… whereas this is impossible with a podcast episode. Want to verify a specific spelling or detail from the video, just find that segment in the transcription — voila!

Tips And Tricks

Keep in mind there are a few areas where you can improve further on the benefits of audio transcription. First, make sure that the content is formatted well. Often, websites will hide (partially) the transcript in a small boxed area that can be expanded. This makes it so that the text is available but not taking up the entire page. A few minutes of video can turn into multiple pages of text, so this option offers a more user-friendly way to display both types of content.

If you are hosting your videos on Youtube, you can take this even further. Google utilizes the annotations in Youtube videos for SEO. That means keywords, content, and branded text or links that are placed onto videos affects rankings. Utilized correctly, there is a lot of room for improvement for video and overall SEO.

Audio transcription provides a very straightforward way to improve SEO, the user-experience, and the overall value of your content. Having multiple forms of the same content on your site ensures that your viewers can see the content how they want. This is an enormous piece of the digital marketing landscape that is only going to become more important in coming years. Stay ahead of the curve and keep your viewers happy with audio transcriptions.