Posts Tagged ‘Transcription’

Transcription Allows Your Audio And Video To Be SEEN!

Monday, September 1st, 2014

blindfolded-computerYour content is invisible.

Well, not exactly… it’s invisible to a pretty good portion of the internet.

Let me explain: With the web shifting more towards mobile browsing (along with the multitude of tablets, and other computer-derivatives hitting the market) it is more important than ever to make sure your content is “visible” to everyone.

Most people worry about getting their videos and podcasts into everyone’s screen — but they forget that lots of people can’t even view that content.

  • The Stressed Worker - Do you operate a B2B service or product? Well then you know the plight of reaching your prospects through email + the telephone. When it comes to online marketing, the sales “barriers” appear with added intensity. Most employees aren’t allowed to view videos or listen to podcasts while at work. That means without an accompanying text transcription the non-text video or audio is invisible to them!
  • The Old-School Mobile Browser - Unfortunately, there’s also a very significant segment of the market that DOESN’T have an iPhone (or otherwise modern web browser) which means lots of video or audio content is completely stripped from web pages. This is another huge issue, because often the end-viewer doesn’t even realize what they are missing out on. This even applies to other multi-media when it comes to advanced phones. (For example, iPhone’s to-date have never accepted flash-based content.)
  • The In-Depth Researcher - Research has shown that a large segment of online buyers do not respond well to non-text content. While a video or podcast might allow you to reach a certain segment of the market, don’t neglect the overwhelming majority of the internet that thrives on text content. Many people who are doing in-depth research about a product want text so they can search for certain keywords, copy and paste features into a spreadsheet, or even just skim read for the important stuff.
  • The Low Attention-Span - You can’t always rely on your video content to do ALL the selling. Remember that people have an average attention span of what, 8 seconds? Use text in coordination with your other content efforts to ensure that people are engaged with your content. This is the only sure-fire way to keep hold of your prospects attention. If you’re putting in lots of money, time and effort into your content, it’s your responsibility to efficiently disperse that information to the masses. You deserve to be rewarded for all that work — right?

As you can see, there is a huge part of the internet that is blind to your non-text content. Maybe in the future, as hardware and software technology advances, this will become a non-issue… but for the foreseeable future, content (in text-form) is king! So remember to make the absolute most of your content marketing by utilizing a transcription service in the future.

Hopefully these examples have given you a good picture of the “invisible” web surfers that rely on text content. No matter your industry, business, or marketing strategy — you can’t afford to miss out on audio transcription.

Why Transcription Makes Sense For A Content Marketer

Sunday, August 31st, 2014

transcription-for-business-productivityIf you’re a high-performing marketer or business-owner, there is one thing you detest: wasting time.

In the same vein, you hate wasting opportunities… because missing out on opportunities means lost money.

Today we’re going to demonstrate why utilizing a transcription service is more of an opportunity for content marketers than it is an expense. In fact, after reading this article you will realize why your lack of video and audio transcriptions is actually hurting your business (hint: it goes along with lost opportunities).

In the past, we’ve covered why transcriptions help SEO rankings but today we’re going to take a difference approach. Instead of demonstrating the tangible benefits (more traffic, better user experience, and additional content types for viewers) we’re going to take a more strategic approach.

Essentially, today we want to explain how you can use transcription services to deliver an entirely new medium of content without doing any additional work. Here’s how it works:

The Initial Content Production

This is where you create content that is easy to produce — aka. audio podcasts or quick youtube videos (the normal question and answer kind that last 2-5 minutes). The reason people tend to love making podcasts or videos is because you can just speak to the camera or microphone and all of your knowledge is delivered without much work. No editing, no writers block, you just speak and are delivered high-quality content for promotion.

Do this for a few weeks (or a few months, doesn’t make a difference) and you should have a solid amount of content to pull from. Theoretically, if you’ve been video marketing (by posting to youtube and other search engines for video content) or getting downloads on your podcast, you’ve figured out exactly the type of content that your target audience loves.

Now, without doing a single word of writing yourself… you can introduce a new marketing channel without any additional effort.

How is that possible? With transcriptions of course!

Repurposing Content (without annoying your userbase)

Now, you might have noticed this tactic being used by some of the biggest bloggers/content marketers in the world.

  • They’ll create a podcast… promote it through the podcast marketing channels, then upload the podcast to youtube and add some graphics (this isn’t required, could just directly upload)… and boom now they have a content-rich video to promote.
  • One of the coolest ways to take this strategy to an even bigger level is to utilize transcription services to heighten the content promotion even further. Since you just took a podcast and syndicated it as a video — now you can do the same thing but with text.
  • Send the podcast over to a transcription service, and boom! Now you have nearly unlimited blog posts to upload to your company blog.
  • Do you see where this is going? One piece of audio content can be repurposed into a video and another blog post.

Just make sure to stagger the promotion of these pieces (even if you end up waiting a month or two between posting them), so that you don’t flood your website viewers with three different versions of the same content every time they check the site.

Disruption: Pioneering The Transcription Industry

Thursday, August 21st, 2014

Transition can be hard.business model

Here at Scribie, we’ve been pushing the limits in comparison to the traditional transcription industry. For better or worse, our business model is gaining momentum and causing a major shift in the way people and businesses view transcriptions.

Let’s take a look at the difference:

The traditional model…

  • High cost — you’re hiring an agency, or a specialist. It’s going to hit your wallet, hard.
  • Hard to stay consistent – What happens when the first project you send in is done to perfection… but then on your next transcription, a new employee at the agency takes over. What if there’s no oversight and the mistakes go unnoticed.
  • Slow turn around time — When dealing with a company that specifically does transcription, (with the traditional model) they have to either employ as little transcribers as possible to keep profits high, or increases prices. Unfortunately, both of these are negatives to the client.

Now, the Scribie “freelance” model…

  • Low cost – Affordable transcriptions 24/7, our availability of high-quality freelance transcribers allows us to keep internal costs low which we pass onto the client.
  • Perfect consistency — Through our proprietary transcription quality check process, we can guarantee a 98% accuracy. Multiple checks and balances, editors, and a killer review process let’s us perfect an imperfect industry. The use of intelligent technology and our expertise is a huge benefit in this area.
  • Turn around on YOUR schedule – Another huge benefit to having access to a huge quantity of transcribers is that we can work on your schedule… instead of the opposite. Shouldn’t it always be that way? Choose when you need the transcription done, between a month to as quick as 8-12 hours.

As you can see, through technology, innovation, and a smart business model we have created a triple win-win-win situation for our clients, our freelancers, and our business.

The transcription industry is a perfect example of disruption allowing additional benefits and value to the provided without cutting back. Essentially, through our strong quality check process we are able to mix the benefits of human transcription with those of a freelance model.

The other less-known benefit to our model

Another one of the huge benefits to this pioneering business model is that we add value to a whole new segment of the world. Instead of just benefiting the clients and the business — we are able to give work at home mom’s, and other segments of the population looking for work from the comfort of their home, access to a straightforward way to make money.

Almost anyone will a solid grasp of the english language, as well as strong communication and writing skills can be a great transcriber. Just put on your headphones, listen, and type. We’ll take care of the rest.

It’s just about that simple.

How can a small business profitably utilize transcription services?

Friday, August 15th, 2014

businessman transcriptionTimes are changing… As you’ve noticed, the world is becoming more digital. This is especially apparent in the business world. Instead of software… now a lot of the biggest applications are accessed through websites.

This can be daunting for a business owner who isn’t constantly keeping up with the times. Don’t worry — with the right information, it’s easier than you think to level the playing field.

Today we’re going to help you uncover a cost-effective way to utilize transcription services… to save time and money.

Let’s start with audio and video content…

Raise your hand if you’ve heard the term “inbound marketing” and “content marketing” before… Everyone?

Good.

Now, your first reaction to these topics was probably a big sigh of annoyance. “Do we REALLY need to start producing free stuff for our website viewers… clients… and prospective customers?” But after some reading and catching-up, you’ve probably jumped on the bandwagon.

Assuming you’re already producing some kind of video content (like for Youtube, Sales Videos, even Product Demos and Walkthroughs) or audio content (like a Podcast, Music, or Voice Recordings of calls/meetings)… there’s an AWESOME way to get more exposure.

That’s right — instead of adding more to your “to-do” list, we’re going to explain how you can multiply your current efforts.

The power of transcription!

Just like we mentioned in one of our last articles, there are huge benefits to getting transcription done for your content.

  1. Sales Videos — If your killer explainer/sales video contains a better or different message than the rest of your website… most of your viewers are missing out! At the very least, allow viewers who don’t have access to headphones the option of following along with the text transcript, while watching the video.
  2. Meetings, Demos, Walkthroughs — Here’s another killer way to get multiple uses out of one piece of content. Try putting up some recordings of your customer support people (or sales/marketing) speaking with your current clients. It’s a great way to get your brand message across and give people an inside look into the backend of your business. Better yet: Just record some meetings, get them trancribed and with ten-minutes of editing (or less) you’ve got a GREAT new blog post.
  3. Multipurpose your content — Like the method we mentioned above… transcription offers a effortless way to generate more content for your website. Every video you produce can now be repurposed as a blog post, email newsletter, or social media piece.

And it doesn’t take more than a few minutes…

One of the biggest benefits of our transcription service is the “hands off” operation. As a time-deprived businessman (or businesswoman) you really don’t want more stuff to do. That’s why you should send over your relevant audio content and have us take care of the transcription. Better quality transcription — more time saved — more money saved… the triple trifecta of benefit.

Hopefully this article helped you understand the massive potential for transcription-related content, for small to medium businesses. Multiply the reach and exposure of your audio and video content… if you do it right, one 10-minute voice recording could become the source of mutiple blogs, newsletters or social media posts.

Business Podcasting: Are Transcriptions REALLY Worth It?

Saturday, August 2nd, 2014

podcast headsetPodcasting has grown to be one of the hottest marketing channels of 2014. It makes sense why this relatively new form of content is making such a buzz. It allows business owners (and bloggers/brands) to demonstrate their voice and build relationships with listeners.

If you’re a business or solo-entrepreneur trying to make the most of your podcast, the topic of  transcription services has probably came up. This is a tricky subject because podcasting is normally seen as a “free” channel of marketing. On one hand, most people don’t want to turn podcasting into a “paid” channel.

First off, here’s why that assumption doesn’t hold up:

  1. Podcasting requires your time… for most marketers/business owners, this is going to be your most valuable asset in the long-run.
  2. Podcasting benefits from your own social media promotion along with any organic visitors that come in from search engines (in many cases, companies will spend money on advertising their podcast to kickstart the growth)

Essentially, podcasting may seem like a “free” initiative, but in reality you have to pay for it in some currency.

Here’s where audio transcriptions come into play:

Think about the business goal of your podcast – Are you trying to drive more traffic to your website, blog, landing page? Then there is a specific monetary benefit from maximizing your podcast’s viewership.

More listeners on your podcast = more leads, signups, sales. It’s as simple as that.

For this reason, you need to treat the podcast just like your website or any other branch of online marketing for your business. Transcribing the audio from your podcasts and making it available on your website is a huge piece of this.

Check out just a few of the huge benefits of getting a transcription for each of your podcast episodes:

  • Convenience for the listeners – Sometimes your listeners don’t have an hour to sit down and listen through the podcast… in this case, having a transcription allows them to skim through to the important parts or copy and paste the info they were looking for.
  • Added benefit for search engine optimization – Currently, search engine “crawlers” cannot understand audio content… so they aren’t going to index and value your podcast episode the same way as a blog post. For this reason, the transcription acts like a textual map of the content on the page. More indexing, more ‘searchability’, more traffic.
  • No headphones… what do I do? – What if your listener is in a place where audio can’t be played… a waiting room perhaps and doesn’t have headphones? Most people aren’t going to bookmark the page and come back hours later to play it. This is why audio transcriptions can help get the message across to previously lost traffic.

Having a transcription done for your podcast might seem like a complicated question… but it really comes down to your business goals.

Do you really NEED to get the most views from each podcast episode? Do you really WANT to make the most of your time?

Remember that you’re dedicating hours upon hours into podcasting to craft quality content for your listeners… now take the final step and make sure that everyone can find your podcast so they can benefit from it.

Human Versus Software Audio Transcription: Cage Match!

Tuesday, July 29th, 2014

robot vs humansIn the ring today we have human verified audio transcription and automated software…

Who will come out on top? Find out below:

98% Guaranteed — With our proprietary review process, audio transcriptions come out at a 98% accuracy (or higher) every single time… This is due to the rigorous transcription process we implement on all of our clients’ files. First, your audio file is broken into bite-sized 6 minute pieces for our transcriptionists to take a first-attempt. Then the text goes through a review process which ends with timestamps and speaker-tracking being integrated into the text. Finally the work goes through a proofreading phase and a final quality check to ensure we stand behind our guarantee 100%!

Mumbling… background noise? Not a problem! (Usually) – Another huge benefit to taking advantage of humans (instead of an automated software program that attempts the same) comes from audio quality. In a perfect (transcription) world, everyone speaks the same language with the same vocabulary, accent, and tone. Unfortunately, one of the largest stepping stones that needs to be dealt with in audio transcription is the large variance in audio files. Sometimes, people forget to turn on their fancy microphone and instead the important class lecture is recorded on a low-quality device.

This can lead to buzzing, background noise, and unclear audio… a huge problem if your transcription software is designed to work off a specific type of audio. (Hint: This is why audio transcription apps tell you to get one of their recommended recording devices, and to speak very clearly and slowly.) The same exact issue is present with accents and multiple speakers talking over each other.

On the other hand, humans have a huge edge in this department. We’re able to utilize context clues, our own professional experience/knowledge, and our superior brain power to get the most out of each file. We can decipher audio files that software couldn’t dream of handling! Humans aren’t perfect though, sometimes audio files are so far from perfect that even a professional transcriber can’t revive it.

What about my grammar and punctuation?!?! – Unfortunately, this is another issue with software-transcription… how can a computer know when you paused to take a sip of water mid sentence, versus stopping for a sentence (period) or paragraph (period and return).

Slang Vocab… Yo!  – Think of software transcription services as having the vocabulary of your nearest dictionary. A wealth of knowledge… that’s for sure, but how long has that old Merriam-Webster been sitting in your closet? (
Hint: If there’s dust on your dictionary, it’s probably outdated when it comes to colloquial terms.) The main difference here between a human and an application is that humans adapt, grow, and learn with time which static dictionaries become outdated the day they are conceived.

Homonyms “They’re there! Right in the audio.” – Similarly, when your brain is analyzing the speech coming from your friend’s voice… you understand the difference between “To, Too, and Two” but that’s due to your complex understanding of language (not just knowing how words sound). For better or worse, unless your software can analyze, and understand your audio file… you’re not going to see correct homonym usage.

We have a ways to go with vocal recognition before a computer can decipher complex sentence structures, non-common word usage, or mumbling… for everything else, there’s our transcriptionists. 

Relaxed Location-Independent Money Through Freelance Audio Transcribing

Tuesday, July 22nd, 2014

freelance-audio-transcriptionThese days with a tough economy in many countries throughout the world… money is hard to come by. And easy, job-less work from home money is even harder to find.

That’s why online transcribing jobs are helping thousands of people supplement their income. Scribie’s freelance transcription program provides an easy way to make additional money on YOUR terms. The key here is that you are able to be your own boss, work when you want… where you want, and how you want.

While millions of people are stuck in less than desirable office jobs that have stringent hours and requirements, freelance positions are starting to thrive. Why’s that? The answer is simple… people want a way to generate money without the stress.

New systems like our freelance transcription program are allowing everyone from work-from-home moms, new freelancers, and experienced professionals to make some extra money. The biggest benefit is truly the laid-back operation of the system that ensures everyone wins.

The clients get high-quality audio transcription for their audio/video files, with industry-leading turnaround times and accuracy. The freelancers get paid a fair wage with huge benefits from being their own boss. No more headaches, no more corporate life, no more issues.

How is this all possible?

Scribie has spent countless hours perfecting the entire system to ensure a “win-win” situation for all parties involved. Everyone gets what they want, and then some!

Can’t wait to get started? We understand — here’s how to do it:

  1. Go to our Freelance Transcription Program page and get acquainted with the entire system (hint: it’s pretty simple).
  2. Make sure you fit the requirements and can handle this commitment (albeit a small one). The most important ones include having a great comprehension of the english language and a fast typing speed.
  3. Apply — it’s a very simple process that involves mostly basic information about yourself.
  4. Wait (just a little while) and go through the final stage of the application process that involves a test piece of audio transcription
  5. Boom! Now you’re ready to get going. As long as everything went smoothly, no strings attached money is right around the corner.

A Win-Win Transcription Service

At Scribie we really believe in giving back to the community and this freelance program is our way of funding many jobs that wouldn’t be possible otherwise. Think of us as a conduit to audio transcription services — we connect our clients to capable transcribers at an affordable, effective rate.

Recently, Sam Altman of YCombinator was talking about wanting to fund a tech startup that could provide “one million jobs.” The caveat, of course, was that the business couldn’t employ these one million people through traditional means (aka. having one million employees, because that would be too simple). Instead, he insisted that the jobs would be created through disruption of an industry… similar to how Uber allows regular people to make money from driving in their free time.

In a way, our freelance transcription program follows a comparable system. Stress-free, work from home, work at your own pace… what more could you want from a job that allows you to work when you want, where you want, and as much as you want. 

Self-Transcribe

Monday, May 26th, 2014

The Integrated Editor has proven to be one of the most useful tool at Scribie.com. We always get great comments about it in our customer surveys. We use it as the primary editor in all the four steps of our process; transcription, review, proofreading and QC and also make it available to our customers for files which have been transcribed and delivered. But today we are changing that. The editor is now available for all files which are uploaded to our website. You can always order the transcript, but if you wish to transcribe it yourself, you are more than welcome.

The following are some notable features.

  1. Supported file formats: mp3, wav, wma,  m4a, ogg, aif, aiff, amr, 3gp, 3gp, wmv, avi, flv, mpg, mp4, m4v, mov, webm, mts
  2. Configureable shortcuts
  3. Autocapitalization and autocorrect
  4. Autosave
  5. Live spellchecker
  6. Multi-cursor
  7. Terms and Phrase Analysis
  8. Conversion of transcript to Word/PDF/ODT formats.
  9. Tab completion (coming soon)
  10. Word prediction (coming soon)

The following additional features are available on Google Chrome browser.

  1. Variable speed playback
  2. Amplifier
  3. Dynamics Compressor
  4. Dictation

The editor has been extensively tested and works on all HTML5 supported browsers. However we recommend the latest version of Google Chrome for the best performance.

The following is a brief step-by-step guide.

  1. Upload your file at https://scribie.com/files/upload
  2. Wait for the upload to complete
  3. Click on the Transcribe link as show below.

Transcribe audio/video files

As usual, comments and feedback is most welcome.

Transcription Skill

Wednesday, March 5th, 2014

One of the misconceptions about of audio/video transcription is that it’s all about typing. Typing is definitely one of the key skills required, but there are other skills which are equally important, if not more. In this post we’ll elaborate on some of those skills.

Context:

Applying meaning to words and interpreting them is a uniquely human ability. It’s a feat which machines are yet to achieve. We listen to spoken words and combine it with our own knowledge and thoughts to interpret it. During transcription we come across a lot of words which sound similar and have to use context to arrive at correct word. Eg. illicit vs elicit. These words sound similar, but the meanings are vastly different. The correct word depends on the usage.

Memory: 

We often face the situation that the speaker’s voice is partly un-clear and only a syllable or two can be heard. These are the places where we leave blanks. However,  sometimes we can recall the word or the phrase being used in a similar sentence, which fills in the last piece of the puzzle. This is quite similar to the fill-in-the-blanks type of exercise, with additional hints from the audio file.

Research:

Research is one of our strengths. Since multiple people are involved in the transcription of each file, we have that many hands for the research. Google is our best friend for the research, but even searching on Google is a skill in itself. We have to use context again and add something to the search terms. It requires few tries before we find what we are looking for. Names of people and products, acronyms etc. are good examples. Google Maps works amazingly well for names of places.

Knowledge:

Knowledge is not a skill per se, but we use it everyday in our work. The discussion topic in our files vary widely. So general knowledge, current affairs, etc. is good to have.

At the end of the day, it’s accuracy which matters the most. We have to rely on much more than our typing skills to ensure that the transcript is 98% or more accurate. If you are looking to start transcription and/or getting your audio/video files transcribed, then you should consider these factors as well.

Rewarding Careers At Scribie

Thursday, January 2nd, 2014

Scribie is a fast growing online audio transcription service. We are on a high growth trajectory and looking to grow our QA team. If you are based in Bangalore, India and are proficient in English, then we may have the right job for you. We are hiring for the following positions.

  • Proofreader/QA (Code: SC/PR/1)
  • Transcriber/Reviewer (Code: SC/TR/1)
  • Trainees (Code: SC/FR/1)

We look for following skills primarily.

Listening ability:

Good listening ability is a key skill that is required. The QA work involves listening to the audio file and correcting the mistakes in the transcript. We depend on only one sense for this; our hearing. If you watched Snatch and didn’t feel the need of subtitles, then you should definitely come in and take our skills test.

Comprehension: 

Comprehension  is another basic skill required. In our work, we have to interpret what is spoken and understand it so as to find that one sound-alike mistake, that one contextual mistake out of the thousands of words in the transcript. So if you got the plot of Snatch, and found it amazing, then you do have the chops for it.

Western Culture:

Exposure to western culture is an added plus. Our customers are mostly from the America, Australia and Europe. Therefore exposure to the culture, the way of speaking, terms and phrases used is helpful. Watching Star World, FX, Hollywood movies, and watching/reading BBC, English fiction, non-fiction etc., listening to hard rock/metal music would expose you to western culture.

How to Apply:

Please send your updated resume to jobs@scribie.com and mention the job code in the subject line. The first step will be a phone screening, followed by a face-to-face interview and skills test. During the skills test, you’ll be asked to transcribe and review a 6 minute file. It usually takes around 3 hours to complete.

Why Work at Scribie:

We offer great career growth opportunities, meritocratic system and a good working environment. We are looking for leaders for our growing organization and we reward good performance. We also provide a peaceful and stress-free working environment. The work itself is enriching due to the vast range of topics. There is something new to learn every day. And then, there’s the joy of finding delight in a perfectly done transcript.

Transcription is a hard job. It requires lot of manual effort and knowledge. Our mission is to make it as painless and rewarding as possible. So come, join in our journey and discover a new career.