Two Easy SEO Tips (That Actually Work)

Scribie SEO Transcription

Audio Transcription and SEO

Brian Dean (Backlinko) is an internationally recognized entrepreneur and SEO expert.  He recently put together a massive list of 201 actionable SEO tips that are sure to provide inspiration to SEO veterans and novices alike. 

We’ve picked out two tips that Scribie can immediately help you execute and give your SEO a huge boost. 

  1. Transcribing Audio into Text (or Vice Versa)
  • At $0.75/min, Scribie offers audio transcription at 99% accuracy. This is the best rate/value in the industry. Other transcription services may offer low prices but ultimately fail to deliver on accuracy—don’t compromise the accuracy of your content.
    • Offering a blogger a text version of their podcast or video is a great way to build relationships with other bloggers. Note: Brian cautions against asking for a reciprocal backlink as this goes against Google’s guidelines. 
  • Audio Transcription of Videos
    • You can have the best [Insert Your Product Here] video on YouTube, but in order to fully take advantage of it, you have to transcribe the dialogue. This tells Google what the content in your video is about and will help funnel more qualified traffic your way.
    • Also, we would like to note that audio transcription provides a valuable service to people with disabilities. By including an accurate transcript you are ensuring the accessibility of your content to millions of people who would otherwise not be exposed to it. 
    • Scribie can provide subtitle files in SubRip (.srt) and SubViewer (.sbv) formats. All you have to do is paste your video link into our multi-format importer, place your order and we’ll do the rest. Once your file is done transcribing, upload it to your YouTube or Vimeo (or other video sharing service) and you will now have optimized and SEO friendly content.  

If you’re interested in more of Brian’s techniques check out his blog below. 

Source: 201 Powerful SEO Tips (That Actually Work)

Transcribing Your Video is Crucial For Content Marketing Strategy

http://www.michaelsrichter.com

Transcribe Your Videos And Get More Traffic

Businesses today are always looking for new ways to stand out.  You want to keep your current customers and you also want to draw in new ones.  There are a variety of ways to do this and using videos is just one of those ways.  However, if you’re not using the video to your advantage, you may be doing more harm than good.

businessmen-1039900_640

With all of the possible marketing strategies out there, one that may be overlooked is audio transcription.  You’re probably thinking: “Why do I need to have my video transcribed?  People are just watching it after all aren’t they?”  Well, yes and no.  Here are a few reasons why transcribing your video is so important.

One key reason to have your video transcribed is accessibility.  Think of those who might be in an atmosphere in which they can’t listen to the video, i.e. work; having the words right there along with the video makes it easier for them to still get all of the information included.  There are also those who are hearing-impaired. Transcribed script allows for all potential customers to have the access to your content.

Another area is customer experience.  This allows customers to follow along with the video and if later there’s a certain part of the video they want to go back to, instead of playing it over again, they can just find it in the transcript.  It also allows them to easily share content with friends, family or co-workers.

Similarly, there are those out there who would rather not watch the videos.  It could be more time consuming for them to sit through a video than if they have a transcript they can read faster.  There’s also the possibility that some may just scan the transcript for information and take with them the things that are important to them.  Even if you don’t want script scrolling close to your video, you have the option of putting your transcript on a separate page and posting a link with the video.  You can highlight key areas to ensure that consumers are getting the best information possible.

One of the biggest reasons to have your video transcribed is due to Search Engine Optimization or SEO for short.  If you just post a video online, and let’s say it’s without a title, how is Google supposed to help you?  No title means there’s no way of knowing what is the content of your video.  Even if you have a title, that’s only a few words for Google to utilize.  The more content you have, the better chances your business has of being found and of being indexed higher on the list of searches by customers.search-engine-optimization-1359430_640

Of course, depending on the length of your video, transcribing it can be time-consuming.  If you add in multiple speakers, it could take you or your co-workers a long time to get it done.  That time could cost you potential customers and valuable online presence.  That’s where a top transcription service like Scribie comes in.  With a variety of options and turnaround times, you could have your video and corresponding transcript up and running in no time.

Why Is Transcription Important For Online Tutorials And E- Learning

Scribie Online Learning Transcriptions

Online Learning & Transcription

As the world is waking up to the immense possibilities of e-learning and online tutorials, transcription is witnessing a surge in popularity. This is largely due to the flexibility that transcription offers, which in turn facilitates the learning process. But why exactly are students banking on transcriptions while learning through online tutorials? Here are a few reasons:digital-learning

1. Easy comprehension

Having a transcript right in front of the eye helps students understand better while listening to an audio. The process engages a multi-sensory tutorial method, which is efficient especially in explaining complex subjects.

2. Great for students learning English as a second language

Many students from across the world are turning to the Internet to get a grip on the English language. Transcription in such cases has proven to be an effective learning aid. It lets the students, who are obviously not too familiar with the language, understand the words more clearly. Transcripts also help students keep up with the various accents of teachers and professors, which is not too uncommon among people hailing from the different parts of the world.

3. Helps students stay focused

Bite-sized information, including shorter videos enhanced with transcribed copies, is always more desirable when explaining concepts. Students find the highlighted texts in transcripts effective in holding their attention than the video alone would be able to.

4. Effective for students with poor Internet connectivity

Low Internet bandwidth is an issue that many students face. This is common with online learning as students hail from various corners of the world where Internet connectivity is not always available at the desired speed. It also allows the students the ability to read ahead even when the video is slow to load.

5.  Multiple usages

Apart from being used as subtitles to a video, transcriptions can be used in their own accord. In other words, depending upon their format, students can download and print transcribed documents and use them as study material.

There is little doubt that transcription is an important aspect of the e-learning process. But, it is not the students alone who benefit from it. Even the e-learning providers can help their online business by using the transcribed files to enhance their on-page SEO. This is applicable for all the material that they make available online. In case you are looking for assistance with your transcription, we can help. Start uploading files today and enjoy flawless transcription service delivered within budget and time.

English Podcast And Transcription

Most Internet marketers would agree that podcasts are a goldmine that’s waiting to be explored. For the uninitiated, podcasting refers to a form of audio broadcasting on the Internet. A user can download the podcasts and listen to them whenever he or she wishes. However, the secret to turning these audio files into a potential moneymaking machine begins with having them transcribed, but that is not all. Transcription plays a very vital part in expanding the audience reach of a podcast and in improving the SEO. Wondering how? Keep reading!

  • Transcription helps in reaching people who cannot listen to the podcast. This includes not only the hearing impaired but also those who do not have proper audio facilities on their computer or those who must keep the volume low or turn it off.
  •  Sometimes transcriptions help in better understanding the content. This is because when a person is reading the content while listening to it, the idea gets doubly clear.
  • There are many people who prefer reading more than listening. A transcribed podcast is more than welcome to them.
  • Transcriptions give you the freedom to create a document with clickable links if you want to. This helps in directing your user to all the websites that you want them to visit.
  • Transcription boosts SEO by using searchable keywords. Since Google cannot index audio or video files, transcription is the way to go. This helps to make your content easy to search, share, and market, finally leading to an improved page ranking.
  • You can easily package the content of a podcast into articles, blogs, newsletters, or even e-books. Marketing your own content is becoming a very appealing trend among online marketers and transcription is surely the way forward.

The benefits of transcribing your podcasts are many, and the good news is, you don’t have to do it by yourself. Our team of experts can get it done for you in no time. So why not give it a try? Enjoy your first FREE podcast transcription at Scribie today!

YouTube Video Transcription

Transcription has come a long way. Nowadays, you can have a variety of audio files transcribed into various formats to meet your needs. You also have your pick of companies to do the service for you depending on your needs. However, there’s another type of format that some may not even think about when it comes to transcription.

In this digital age, more and more of us are using videos, whether it’s to save on time or you find it easier than typing out what you have to say. The question then arises, what do you do if you need those words? How can you get your videos, in particular, your YouTube videos, put into word form? You’re in luck because today’s blog post will discuss some benefits of transcribing your YouTube videos and the best ways to accomplish this feat.

Image Courtesy of WIkipediaImage Courtesy of Wikipedia

 

 

One benefit of having your YouTube videos transcribed is accessibility. It doesn’t take much to realize that there are a lot of videos on YouTube. It is believed that more than 1 billion people use the services, with each minute seeing 300 hours of video being uploaded to the site. Google indexes their videos and by having them more accessible that means people with hearing disabilities or from varying countries around the globe can utilize the information. The other side of that is by having your video accessible to more viewers, the higher Google ranks the video.

On top of accessibility, some of you may want to draw more audiences to your videos. If you have a transcript for your YouTube video, it adds search engine optimization (SEO) strength to the video. Whether it is for accessibility reasons or audience draws, having accurate transcription allows for keyword optimization and it means search engines don’t have to rely on your title and description alone to know the content of your video.

Justin Bieber SorryOkay, you can see some of the benefits of having your YouTube videos transcribed and YouTube actually provides a free service to do just that for you. While some videos can be transcribed in YouTube, there are certain limitations, such as the number of speakers and audio quality. Also, if you aren’t computer savvy, saving the transcript into text form could be a little confusing as it gives it to you in an HTML format. Not to mention, the accuracy of this type of transcribing is limited to what it thinks it hears in the audio. The result is that the concept of your video could come off in the wrong light or image.

It is possible to take matters into your own hands. There are countless webinars and tutorials on YouTube and the web that could show you how to do this on your own, but let’s be honest, that could take a lot of time out of your already busy schedule. Not only do you have to transcribe your video, but you also have to research the best way to do it. You may not have the time to do this or even want to do this.

A good option for your YouTube transcription needs is Scribie. All you need to do is provide the link to your video when you select to upload a file and you will get a transcription file with a 98% or higher accuracy. Scribie offers a variety of rates and turnaround times with a variety of extras included in the price such as multiple speakers, speaker tracking, and word documents. Click here to see for yourself! Most other services will charge you extra for those things. Consider Scribie for your YouTube or any other transcription needs today.

Video Transcription For Subtitling

Subtitling or captioning is an important aspect of an audio-visual experience. It helps your content reach a wider audience, especially people who are not familiar with the language or are hard of hearing. If you are an online marketer, transcripts or subtitles have a very important role to play from SEO point of view as well. Needless to say that a subtitle can only be useful when it is accurate, else all your effort despite your noble intention is bound to fail.

Why is accuracy important?

Accurate transcription is often the first step to an impeccable subtitling, because the transcripts are used for creating and synchronising the captions. According to FCC, “Captions must match the spoken words in the dialogue, in their original language (English or Spanish), to the fullest extent possible.” Correctness of a transcript does not only refer to its grammar, spelling, and punctuation, but also includes non-speech sounds such as a music playing, an off-screen whistle if that is important to the plot, people clapping, and the likes. In fact, the FCC’s new caption quality standards make it essential to capture non-speech sounds.

Transcription service Vs. automatic speech recognition

When you upload a video on YouTube, you can use their automatic captioning function to add subtitles to your video. While this might look like the best solution as far as cost is considered, sadly, that is not the case. These kinds of programs come with questionable accuracy levels, which apart from causing you embarrassment, might also be detrimental to the SEO strategy of your video. In fact, Google can even mark your website as ‘pure spam’, a term it uses to define a “site that appears to use aggressive spam techniques such as automatically generated gibberish” among many other things. Since reports say that a transcript is only 60 to 70 percent correct when using an automatic speech recognition technique, your captions will have 1 in every 3 words wrong, and might appear as gibberish to Google.

Hiring the best transcription service is beneficial at many levels. If you are looking for one, look no further than Scribie. With years of experience and a team of experts, we offer a quality that makes us proud and our customers happy. Start uploading your files today!

Ways To Improve Video SEO Through Transcription

Studies show that online videos are much more than a passing fad. According to the B2B Demand Generation Benchmark Survey for 2012, more than 90 percent of the respondents prefer video over white papers, case studies, and even live demos with reps. In another study, Cisco predicts that 84 percent of the online content will be videos by 2018. While all these might sound super-exciting, it makes finding any content more difficult than ever. This is where video SEO can help. A video transcription is an integral part of such an SEO practice.

Why video transcription?

Transcriptions are a textual representation of all that is said in a video. Since a search engine only crawls texts and do not watch videos, a transcription helps it to understand the content and to index it. Also, the concept of SEO revolves around the use of keywords and hence using transcripts below your videos is a natural and effective way of increasing the keyword density of your website without running the risk of ‘keyword stuffing’.

How does video transcription work?

A video transcription provides that extra mileage to your videos which meta description and video tags fail to offer. Plus, Google depends upon ‘blended results’ for determining a website’s search position. Blended results give more importance to videos. Transcriptions help to amplify this result. Studies show that transcriptions increase user engagement which in turn is rewarded by Google for having longer view times. The possibility of increased web traffic also enhances your income possibilities from AdSense.

You can also put your long-form transcripts on separate pages in order to target additional keywords. This is a great way to improve off-page SEO apart from providing internal cross linking opportunities. The content of transcripts can easily be repurposed into blogs, how-to articles, infographics and more depending upon its nature. It is hence a great source of derivative content.

How effective is video transcription

In a study, Liveclicker compared 37 web pages before and after adding transcripts, and the results are quite inspiring. Pages with transcripts recorded 16 percent more revenue than when they had no transcripts at all. Video transcriptions also help to break the barrier especially when more than 80 percent of internet users do not have english as their native language. Hence if you are targeting a global audience, transcriptions must be an integral part of your marketing strategy.

Start uploading your video now for transcription.

Please send a mail to support@scribie.com or you can chat with us directly for any further queries.

Audio Transcription: An Underutilized SEO Trick For Content Producers

audio-transcription

Work Smarter Not Harder

Digital marketing is becoming more and more competitive every day. That’s why when it comes to SEO you can’t afford to miss any best practices.

Podcasts, videos, webinars… all some of the most engaging pieces of modern media, yet they all fall into the same SEO trap. As pointed out by Moz, if google can’t index your file, then it is essentially invisible to searchers.

This is a huge problem if your business relies on search engine marketing to generate traffic. After all, if you’re putting in the time to create that awesome content, doesn’t it deserve to get seen?

What’s the solution?

One of the most underutilized SEO tactics (that is just starting to catch on with the larger marketers) for these types of non-text media, is audio transcription.

  • Getting your podcast/video transcribed essentially takes that engaging media and makes sure that it will get the same SEO benefit as say a blog post. Essentially, it makes sure that all of your “SEO bases” are covered.
  • Transcriptions increase viewer engagement. Studies have shown that video transcriptions can increase the completion rate of videos significantly.

Think of audio transcription as a helpful SEO tactic that will help you get ahead of the competition — if they aren’t posting text transcriptions they are missing out on all of these benefits.

 Alternative Benefits

Ironically, there are many benefits to transcribing your audio or video content beyond SEO.

Let’s take a look:

  1. User Experience – Often, viewers won’t be able to listen to a video (maybe they’re at work, or without headphones in a library) so that entire piece of content will be unavailable without a text version.
  2. Searching – From a user’s point of view, text content is easily searchable using a browser’s built-in search function… whereas this is impossible with a podcast episode. Want to verify a specific spelling or detail from the video, just find that segment in the transcription — voila!

Tips And Tricks

Keep in mind there are a few areas where you can improve further on the benefits of audio transcription. First, make sure that the content is formatted well. Often, websites will hide (partially) the transcript in a small boxed area that can be expanded. This makes it so that the text is available but not taking up the entire page. A few minutes of video can turn into multiple pages of text, so this option offers a more user-friendly way to display both types of content.

If you are hosting your videos on Youtube, you can take this even further. Google utilizes the annotations in Youtube videos for SEO. That means keywords, content, and branded text or links that are placed onto videos affects rankings. Utilized correctly, there is a lot of room for improvement for video and overall SEO.

Audio transcription provides a very straightforward way to improve SEO, the user-experience, and the overall value of your content. Having multiple forms of the same content on your site ensures that your viewers can see the content how they want. This is an enormous piece of the digital marketing landscape that is only going to become more important in coming years. Stay ahead of the curve and keep your viewers happy with audio transcriptions.