If you are part of a marketing team and considering ways to promote your product or service, you have probably considered social media marketing. What’s not to love about Facebook, IG, and YouTube? If your…
It takes 8 seconds (or less) for a customer to decide if they want to keep watching your product presentation. Research showed that 94% of consumers watch videos to learn about a product. 84% are…
You have the product to advertise and storyboard ideas. Have you considered the type of video content you would use? Would you be creating a testimonial video? Perhaps a product tutorial? While you have the…
Should you use videos to demonstrate and explain your products and services? If you don’t already have videos in your mix of marketing efforts, you might be missing out in terms of ROI, engagement, and…
Thinking twice about adding captions to your videos? As a video creator, your team has gone through scripting, filming, editing, and more. Now, you’re wondering if captioning is mandatory. Consider factors like who your audience…
Living in a fast-paced world, your audience loves to consume information as quickly and smoothly as possible. While we learn through various mediums, the audience has a preference for videos. Has anyone ever responded to…
You invest in quality video content and believe that you have every key ingredient for the perfect video covered. You may be right. Except that you could be forgetting about a very important audience: mobile…
Whether you’re a social media influencer or marketer, your aim is to see your channels grow and videos go viral. You’re probably noticing how recently, plenty of Facebook, Instagram, and YouTube videos include captions. With…
As a content creator on YouTube, you want to see your channel grow. Your success on YouTube can be greatly affected by adding captions to your videos. It can act as a secret weapon to…
As a YouTube creator, you want more subscribers, watch time, views, and clicks to your website. Ultimately, your success on YouTube either helps you generate ad revenue or promote your brand (whether you’re selling bags,…
As video editors or production managers, you don’t always have the luxury of working with a storyboard or script. You may have to create a short promo video from pre-existing footages. This could involve re-purposing…
“Recording is only half the work done. What truly matters, is what goes into making a video stand out from the rest and deliver what its audience seeks” goes a general saying. Recording a video…